- Are you a lawyer or a law firm looking to increase your target reach and sign new clients for your business?
- Do you know how an effective presence on social media can help you build trust and establish your legal authority?
- Have you tried using platforms like Facebook, YouTube, and LinkedIn to connect with your audiences and offer solutions?
When it comes to using social media to further business interests, lawyers and law firms have been traditionally hesitant. In fact, for the longest time, they were one group of professionals that had stayed away from utilizing social media platforms.
The digital (both Search and Social) provides professionals like lawyers with a host of benefits. In this article, we are going to look at some of the major benefits of social media for lawyers.
Before we start discussing the benefits, let us first try to shed some light on the challenges that have kept lawyers away from social media.
- 1 Challenges Of Using Social Media For Lawyers
- 2 List of 5 Major Benefits of Social Media for Lawyers
- 2.1 1. Establish Credibility and Authority in the Legal Field-
- 2.2 2. Reach Target Audiences when they are looking for Legal Solutions-
- 2.3 3. Drive Traffic to your Business Website-
- 2.4 4. Generate Real Clients and Convert Leads on Social-
- 2.5 5. Builds your Digital Image and Legal Personality-
Challenges Of Using Social Media For Lawyers
The legal profession comes with its own sets of norms and regulations. When compared to other businesses, the intricacies that are involved are more serious and well-defined. Let us now look at some of the major challenges that have played a role in preventing lawyers from active engagements with social media platforms-
- The legal profession and practice are all about maintaining the highest levels of client confidentiality. Sharing too much information on social media, which is a very public domain can compromise client confidentiality.
- The second major challenge for lawyers is understanding how they will be able to measure real-time ROIs from their investments on social media. A lot of what is on social media is just noise. This is why they feel it does not lead to good lead generation.
- Lastly, in terms of creating content, lawyers do not have the energy or time to keep engaging with their social media agencies. With so many things to take care of, they feel that they will not be able to afford to give social media the time it needs.
The above challenges are impediments that have prevented constructive engagements of lawyers with social media platforms. In the next section, we will discuss some of the major benefits that lawyers can enjoy from being present and active on social media platforms.
List of 5 Major Benefits of Social Media for Lawyers
1. Establish Credibility and Authority in the Legal Field-
Everyone wants to hire a lawyer who is sharp, experienced, well-qualified, and has a great success rate. This is why lawyers should know that social media gives them a great and favorable arena to display their prowess and skills.
By holding Live Sessions, or discussing prior examples of successful cases, lawyers can build their authority and attract newer clients. A lot of people do not how good or bad a layer is and this prevents them from reaching out. Social media can be a great way to overcome it.
2. Reach Target Audiences when they are looking for Legal Solutions-
It is true that there is a lot of noise and unwanted chatter on social media. However, a good social media strategy that is based on effective targeting can help lawyers put their content in front of audiences that are looking for real-time legal solutions.
You need a cohesive social media strategy that takes into account paid advertising, hashtag optimizations, and other tricks to reach and connect with audiences. This is by far a larger audience than the one you are going to receive and host on your brand website.
3. Drive Traffic to your Business Website-
In the last section, we had discussed how calculating ROIs for lawyers can become difficult. One credible way of doing the same is to measure the kind of traffic your social media pages are driving to your business website. This can give you a solid indication of the ROIs.
Your social media pages are like a hook that compels interested audiences to click on your website link and research you even further. You cannot say everything on social media. For that, you have your brand website. Redirecting traffic is one of the key goals of your strategy.
4. Generate Real Clients and Convert Leads on Social-
If you are able to leverage social media in the right fashion, you will see your phones ringing. It is true that lawyers that have been able to build trust and establish credibility can generate real-time lead conversions directly from social media itself.
You do not have to give away all the legal solutions during any social media Q and A session. You can ask people who are interested to give you a call if they are experiencing similar problems. Many successful lawyers have teams that handle outreach calls and convert them.
5. Builds your Digital Image and Legal Personality-
Once you are active on social media, you will start receiving tons of offers for collaborations with brands, influencers, and other stakeholders in the legal fraternity. They will ask you to chair a seminar or come on board as a legal expert at one of their many Webinars.
This will help you build a great fan following and establish your thought leadership in the legal field. More importantly, it can open up other avenues of generating income and revenues apart from your legal practice. This will become part of your networking in a major way.
The Bottom Line
There is no doubt that the behavior of consumers is changing. They are moving away from mere referrals and walking down to their local lawyers. People are using digital technology, including both search and social to find information, search for professionals, and reach solutions.
For lawyers and law firms, social media presents a clear and present opportunity. It helps in connecting lawyers with their target audiences. It is essential that if you are planning to start with social media, you need to first find out an agency that can help you do that.
Selecting the right social media agency is half the work done. If you have any other questions, you would like us to discuss, let us know in the comments section below. We will try our best to answer as many of them as possible.