The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too.
Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged as powerful tools for reaching new customers and increasing brand awareness.
If you are a small business, recruiting the help of a social agency will ensure that you don’t miss out on using social media campaigns to take your business to new heights.
Checkout Three Best Campaign Tips For Your Brand That Will Create Brand Awareness:
Here are three campaign ideas to inspire your next social media move and increase your brand awareness.
1. Run Social Media Contests
Who doesn’t love free things?
Offering the chance to win a free gift creates an incentive for people to interact with your brand.
If you plan on running a contest, take advantage of setting entry rules that will maximize your chances of increasing your brand awareness.
For example, by stating that people must tag 3 friends in the comments section to enter the contest, you open up a new way of receiving more eyes on your content; and then on your profile.
Another way to maximize your reach is to run the contest across all social media platforms your brand is active on. This ensures that you are putting yourself in front of as many people as possible.
2. Tell A Brand Story
The key to social media success nowadays is authenticity. Consumers want to shop with brands whose stories they can relate to or sympathize with.
Your brand story is the narrative of your brand and how it got to be that way. For example, a non-profit organization may have spotted a societal issue that was unfairly treating people and decided it wanted to do everything in its power to achieve equality.
For larger businesses, your story might be a combination of your history and mission statement.
Every brand has a story, but it’s how you tell that story which matters.
Video is the most effective medium for engaging social media users, so consider finding a way to use this to communicate your brand story.
3. Partner With Influencers
The very essence of influencer marketing is to bring awareness of your brand to customers through trusted, influential sources (their favorite influencers) at lightning speed.
Influencer marketing campaigns can take on any of the following forms:
- Promotional ads
- Product collaborations
- Giveaways and contests
- Brand experiences
If you choose to run an influencer marketing campaign, it is crucial that you select the right influencers for the job.
The correct influencer will have extensive knowledge of your industry and an audience who are interested in the same things as them. Therefore, your brand will be promoted to interested eyes and ears.
When partnering with influencers, be sure to give them plenty of creative freedom and trust that they will produce engaging and interesting content for your brand. After all, their job is quite literally content creation.