In the world of online marketing, there are a lot of options for you to choose from. When you search for a digital agency, it can take hours to scroll through different websites and social media accounts.
Naturally, it’s quite easy to get lost if you don’t know what exactly to look for, but there are some things you should consider before making a decision.
Whether you are looking for a web design agency or social media marketing services, here are some things you should have in mind.
What Does a Digital Agency Specialize In?
Usually, there is a trade-off between specialization and “full-service” agencies. Full-service agencies provide a wide range of services for one price.
An agency can provide a variety of services based on the needs of the client, or as part of a larger, more comprehensive strategy.
Of course, there are some things you might want to pay extra attention to. It’s important to be careful when you hire an SEO company since it could help your business both in your area and all over the world.
This means that when you write content, you should have a keyword strategy and an “intent strategy” in mind at the same time. It’s also important where you want to rank, and what your goals are.
You should consider both local and global SEO. For instance, if you are located in Orange County, you should look for an OC search engine optimization agency that can help you rank both locally and worldwide.
What Is Your Goal?
Think about your goals and consider this:
- Do you want to make $4,000 a month in sales if you spend $4,000 a month on marketing?
- Or do you care more about the lifetime value of a new customer?
Some businesses spend all of their money on marketing for a whole year just to get one new customer. Others don’t think marketing is worth it unless they get ten new customers a week.
So what do you care about? What is going to make this worth your time and money?
If you have an ideal marketing ROI in mind, you can write down a list of things you’d like your dream digital agency to help you with.
Another question is what do you want to achieve in the next 365 days? If you know the answer to that question, figure out what needs to happen each quarter so you can get there.
Identify Your Weak And Strong Points
If a member of your team can help you, you don’t need to hire someone else. It’s important to get to know your team and their skills very well.
Some people, for example, might take care of your social media and also write press releases for you.
Not everyone who works in marketing is a great writer or social media manager, but that doesn’t mean they’re not good.
However, many different tasks can divide their attention and because of that, they are very likely to fail.
If you want your internal marketing team to use their strengths (for example, vision and strategy), you need to know what they’re good at so you can let them do it.
In addition, you can hire someone else to do some of the work for you, and let the people who are on your team think about other ways how they can help the company grow.
Ask About References
At a meeting, ask one of your digital marketers for a list of agencies you can look up. Afterward, make sure to find out who their most important customers are so you can figure out how well known they are and whether they would fit in your vision.
Then, it is important to follow up with the contacts and find out how well the digital agency serves them. Make sure to look at the websites of other clients to get a sense of how creative and how efficient they are at what they do.
Also, another important thing to consider is how well the company helps its clients grow their businesses.
Be Clear About The Price And Value You Get
The most important thing to remember is that value is what really counts. As a result, you should always aim at getting as much value as possible for your money.
You shouldn’t compare pricing points for two different things. For instance, social media management (simply publishing content) and marketing (doing strategic work with your social media to bring in a new business and combine it with your SEO efforts) are not the same.
Consequently, you shouldn’t make a decision simply based on the price you get because you need to consider the value.
Ask agencies to clearly describe the benefits you get for the price you pay. That is a good way to figure out what you get for each dollar you invest.
There are a lot of things to think about when choosing a digital marketing company. Carefully think about it and decide what kind of marketing you want, what you want to achieve, as well as what your strengths, weaknesses, and needs are. Also, bear in mind that your budget somewhat dictates the services you’ll be able to get.