What is Facebook marketing? Facebook is in its mature phase where it is no longer just connecting people but also acting as a platform where brands use to get close to their audiences. It has advertising power alongside a marketing potential which has made it a useful social media platform where brands try to capitalise to gain an online presence. There are many openings and challenges in the strategies used in Facebook marketing. Below are some Facebook marketing tips and ideas that you need when using Facebook marketing.
Recommended reading: Top Digital Marketing Strategies to Adopt in the Year 2018
Determining the Best Day to Post
Facebook has a favorite feature called the insights whereby you can use the post ideas to identify the average time when you can find your fan online or offline. You need to follow these Facebook marketing ideas so that you publish your post when most of the fans are online. There are also alternative tools like Sprout Social and HootSuite that will be helpful in finding metrics and data required for stating the kind of post you should use on social media.
Creating and Scheduling Status Updates
Facebook has averagely 757 million users on a daily basis. Who knows? Maybe a certain percentage of these people could be your customers. In the event, you want to benefit from Facebook, you need to come up with quality content that will reach your target audience with consistency. Your primary aim should be educating, empowering, and entertaining them to become your customers.
Use emotions to increase the share ability of your post which will then enhance the number of likes and conversion. Posting questions will make sure that you get many responses and comments. This platform also has an inbuilt feature that can schedule your post to appear on the page later.
Using Facebook Ads
Ads are powerful Facebook marketing tips for small businesses. You may not like it but investing in these ads will give your young business life. These ads are not as expensive as you might be thinking. You will like the way they will be generating a conversation which will grow your business and impact your followers.
These ads help you create page engagements which then boost your page’s photo views, video plays, comments, shares, and likes. You will also get clicks to your website, conversions, event responses, and get people to promote offers that you have created.
The ads set up depends on the kind of audience you want to reach and the results you are anticipating. You need to use Google analytics for targeting the right gender, age, and location where your target audience resides. You should also use engaging pictures and engaging descriptions for the items you are marketing.
Use Lookalike Audiences
Facebook gives brands the liberty of making ads which will focus on look alike audiences. This strategy allows them to reach a new market which is likely to get an attraction to the brand. All you will have to do is upload a sample audience, and Facebook will locate other users who can create a similar audience. This feature will enhance the increased reach and bring new customers near the business. You stand a better chance of success when you get a source audience that comes from the best customers of your brand.
The Use of Messenger Bots
Facebook messenger is becoming a very useful Facebook marketing strategy as there are almost sixty million businesses on messenger and Facebook wants to improve the service they are offering. There exist some bots that boost the service given to customers through accepting orders, sending latest news, and answering quick questions.
Facebook states that it has oven 100,000 active chatbots on a monthly basis for acquiring customers, enabling transactions, creating awareness, and providing support. The bots have a “Discover” section that will be helpful in helping people locate the right bots depending on their business requirements and time. Messenger codes will be useful in bringing online, offline traffic thus helping businesses understand codes that provide the greatest success.
The messenger is developing into a versatile product that businesses should venture into and acquire customers that will boost business success.
Make Use of the “@Feature.”
The use of the @ Facebook feature is among unique Facebook marketing ideas that will show your fans that they are important and part of your business page. This feature is also helpful in tagging other pages and people on your post. You should use this feature to show enthusiasm and gratitude to your customers once they say something positive or appreciate your business. It is a dominant tool you can use to come up with a fruitful relationship and bring loyal customers to your business.
Facebook introduced stories as a technique to explore the ephemeral post trend. The idea behind these posts is highlighting a new content type that focuses on moments, rather than longer plans. Brands will understand how users perceive them on social media and help in coming up with the best techniques of reaching them.
Using Customer Service Pages
Currently, Facebook pages are serving as a communication platform between brands and its clients. It is not surprising that as many people visit Facebook, they also reach their favorite brand pages for new offers and news. Brands have a challenge since they need to provide the best experience for this audience. Facebook is enhancing customer service experience by availing a platform of auto responding to customers when you are unavailable to answer. Nowadays pages are serving as a shopfront for giving clients answers to all their inquiries. Therefore, all brands need to concentrate on the available opportunities available from Facebook to boost the customer experience offered by their pages.
Developing a customized Facebook page, tab or app
Developing a customized Facebook page is among Facebook marketing tips that will help in taking advantage of your customers. It will also allow new visitors to view your events, opt-in forms, contests, or deals that will assist in growing your likes and shares. According to recent researches, customers like pages for discounts and coupons because coupon-based engagements generate high activity rates.
Facebook has the determination of increasing its influence by helping businesses complete an online experience on its platform. It is all about coming up with a unique Facebook marketing strategy which can appeal to many people and build loyalty. This year’s marketing is crucial because it requires brands to think on how to implement the right strategy to make an impact on the audience.