In today’s competitive business environment, where everyone is fighting for a slice of the market pie, having a strong digital presence is highly important for business success.
In this digital age, it doesn’t really matter what line of business you are in; your brand must, of necessity, be active online. The primary way of achieving that strong digital presence is by getting your website to the top of Google.
This article will, therefore, serve as a basic guide to help you strategize how to rank higher on Google searches.
Appearing on the 1st page of Google Search Engine Result Page (SERP) can automatically increase your brand visibility, boost credibility, and drive traffic.
However, this cannot be achieved haphazardly; there has to be a well-orchestrated plan that must be strictly adhered to and executed.
This is a broad subject that cannot be exhausted in one article, but we will share the basics that can get you started. The following are some basics to know: –
There are over 200 factors that search algorithms on Google consider when ranking websites. An understanding of these factors will go a long way in helping you achieve your desired result for online visibility.
It is important to note that the exact details of the algorithm are proprietary; however, some ranking factors are important and quite significant.
Time and space constrain us from discussing all the ranking factors. However, we will summarize them as follows: –
Keywords are phrases and terms that people use in the Google search engine when seeking information. Knowing the relevant keywords for your industry or niche is very important for the success of your Search Engine Optimization (SEO).
You can achieve this by doing the following: –
We often hear the saying that content is king; this is true as far as SEO is concerned. Google will rank your site high if it produces high-quality content regularly.
Note that your content must be original ( Visit this site: scribbr.com to find out the consequences of plagiarism).
The following are some tips for creating great quality content: –
The following are some tips for building a strong backlink profile: –
On-page SEO means optimizing each page on your website to enhance its rankings on search engines.
The key elements of this include the following: –
Including images can be one of the answers to “how to rank higher on Google search.” Firstly, it helps in making the content engaging which keeps people on the page for a longer duration.
Secondly, regular search results are getting more visual, and thirdly, it gives the image a fair opportunity to rank in the image results as well.
However, if you want a blog to rank higher, empty graphics and stock images will not work. You need illustrations that would add value to your content and would align with the intent of the keyword. So, whenever you are making content on a keyword, look for the visuals that call out to you.
This is going to show you what kind of visuals are working for the keyword, and what the audience is expecting from your content and the images.
There are a lot of technicalities involved in getting your website to rank on Google; the process is so technical that we believe that the best thing to do is hire a professional.
Although we have shared some tips, these are not exhaustive and would not do a novice any good, hence the need for a professional.
In choosing the professional to work with, consider the following:
After the search, they’ll give you a realistic estimate of improvement and not a 100% turnaround, making you No. 1 on Google SERP. Any prospective hire that promises you 100% success immediately is a red flag.
We have explored steps on “how to rank higher on Google searches.” However, we believe that this venture is better left to professionals and not DIY, which is why we have shared tips on how to hire the right professional.
While professionals will get the work done, remember that this is a long-term strategy and investment; therefore, patience and consistency are required to see the desired result.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
