The last few years have seen social media platforms become a gamechanger as far as communication, brand messaging, marketing and sales are concerned.
Businesses of all shapes and sizes have realized that if they are to succeed online, Social Media Marketing needs to be a core strategy to follow.
There is a huge demand for skilled social media professionals. It does not matter whether you are a copywriter, account executive, or even a designer, you can apply your skills to the social media ecosystem.
Landing your dream social media is not as easy as you think. It requires more than having a thousand friends or being the meme lord, you always thought you were.
To be honest, while demand for skilled social media executives is at an all-time high, there is increasing competition for top jobs and extravagant pay packages.
How do you succeed? It is simple. You start by crafting an excellent resume. In this resource article on building a social media resume, we are going to help aspiring professionals create the best resume ever!
- 1 Why Does Your Social Media Resume Matter?
- 2 List of 7 Credible Ways to Make An Excellent Social Media Resume:
- 2.1 1. Be Creative about your Social Media Resume-
- 2.2 2. Make your Communication Skills your strong point-
- 2.3 3. It all starts with Great Copywriting Skills-
- 2.4 4. Everyone prefers someone that is good with Analytics and Numbers-
- 2.5 5. Be knowledgeable about Social Platforms-
- 2.6 6. Share Real Experience of working with Brands and Campaigns-
- 2.7 7. Be an Image Editing Ninja who knows how to use tools-
- 3 The Bottom Line
Why Does Your Social Media Resume Matter?
First things first. Whenever recruiters are hiring for social media positions, they are looking for creativity. Just like social media posts that go viral, they want something that stands out, is incredible, and addresses every possible query they are looking for their next hire.
One of the major mistakes individuals that are applying for social media positions do is go for a generalist resume.
In other words, they pick up samples, templates, and examples from other job positions and simply copy-paste their individual details, qualifications, and experience.
This is not the way to go. This is because, social media is by its nature, dynamic. You cannot be just a social media copywriter.
You also need to highlight yourself as a marketing strategist. To be a social media manager, you need to practically be a ‘jack of all trades.’
According to leading experts at Create CV, a good social media resume needs to have two major things-
1. A complete and accurate description of your hard skills-
These include your knowledge of various platforms, use of tools, experience in representing brands, running and leading campaigns, and awareness of client relationships.
2. A detailed account of your various soft skills for the position-
You need to highlight you put an emphasis on teamwork, possess analytical skills, are patient, and can lead with empathy. These are some traits that effective social media demands.
List of 7 Credible Ways to Make An Excellent Social Media Resume:
In this section, we are specifically going to shed light on seven things that your social media resume needs to possess to help you land that dream job-
1. Be Creative about your Social Media Resume-
Sample templates are a thing of the past, especially as far as social media is concerned. You need to be as creative about your social media resume as possible.
This means thinking outside the box. Remember, you are not applying to some IT position. Showcasing your creativity will help you stand out from other applicants. Look at interesting ways of building your resume.
2. Make your Communication Skills your strong point-
Someone who is great at social media is a skilled communication expert by nature. At the end of the day, social media is all about conversations, engagements, and branding.
If you are good at communication, these things will come naturally to you. If you have done a course on communications, put that on your resume and highlight the same to the recruiters.
3. It all starts with Great Copywriting Skills-
You need to be a ‘player’ as far as words are concerned. Almost all the big Creative Directors started their professional journeys as copywriters. Focus on highlighting your copy skills on the resume.
Your language should be grammatically correct, clean, and polished. Use software like Grammarly to fine-tune whatever you are putting on your resume and cover letter.
4. Everyone prefers someone that is good with Analytics and Numbers-
If you are applying for a social media position, you should know how important data is to everything. A social media professional that has an understanding of reading and analyzing data is an asset for any brand or agency.
State how you are proficient in Google Analytics, Twitter Numbers, and Facebook Insights. This is going to infinitely help your chances.
5. Be knowledgeable about Social Platforms-
I am sure the first thing that came to your mind about hearing the words platforms is Facebook, Instagram, LinkedIn, Tik-Tok, Snapchat, and so on. You are wrong.
When we say platforms, we are referring to social media power tools like Hootsuite, Buffer, Social Sprout, and others. If you know them and are great with their dashboards, you have an ace up your sleeve.
No matter how much we would try to deny it, the truth is that everyone wants to hire someone that has experience. If you have worked with brands, make sure to have it on your resume and portfolio.
If you have been able to increase follower count, boost engagement rates or drive sales, shout from the rooftops and let recruiters know about the same.
7. Be an Image Editing Ninja who knows how to use tools-
Every agency has days when no designer is available and there is an emergency. It does not matter whether you are a copywriter or an account executive, you should be knowing how to use image editing tools like Canva.
Working in social media means being a firefighter half the time. If you can step up, create a few posts and post them, you have saved the day.
The Bottom Line
If you have gone through the list, you would have noticed that we have listed quite a few different skill sets.
As we mentioned before, being good at social media being a specialist in your core area of expertise but possessing general knowledge about the entire ecosystem.
By paying attention to the content of this article, you will be in a much better position to create a social media resume that gets the attention of the recruiters.
If you would like us to assist you in any other way, please let us know in the comments below. We would be happy to help.