Over the years, eCommerce has rapidly become an indispensable part of the worldwide retail framework. Gone are the days where you need to build and brick and mortar store just to establish your brand name and start selling.
The advent of the eCommerce platform has made it possible for business owners to create their online stores, reach their target audience, and gain profit from online transactions. It just goes to show that the system actually works.
Do you want to take part in the growing list of successful eCommerce businesses? First off, you should have a clear understanding of the main goals of an eCommerce store.
- 1 Here Are Some Useful Tips To Start An Ecommerce Website:
- 2 Is starting an eCommerce business worth it?
Here Are Some Useful Tips To Start An Ecommerce Website:
Prepare your workstation-
While managing e-commerce, you will need to prepare your workstation. A stable internet connection is a must, the same applies to office furniture and computer you are going to work on. We recommend you to take a look at our online store where you can find a wide range of computers and laptops at low prices.
There are many stores designed without the thought of making sales. The websites look great and all, but are useless for potential customers.
Most online surfers don’t know what they want, so they tend to hand around the site. As an online seller, your goal should be to tap into that target market and show them what they’re missing out on.
Gain people’s trust
It’s natural for a customer to want to know everything about the thing they’re going to buy. Everything about your eCommerce store should revolve around establishing visitor’s trust.
Is starting an eCommerce business worth it?
There’s no better time to start an eCommerce business than right NOW. The number says it all as eCommerce continues to grow at a fast rate despite the global economic uncertainty. Statista even has a forecast that figures will continue to go up and reach 22% in the year 2023.
So is starting an online business worth it? The answer is a resounding, “Yes.”
But before you start selling products, make sure you have these essential features for your website.
If you’re ready to start a small business online, you’ll first need a strong online presence. With the majority of shoppers going online, the dynamics of marketing changed. And from a marketing standpoint, the most effective method to reach customers is through a well-designed website and a lasting brand image with a unique domain name.
Choosing a one-of-a-kind name is the first step you have to make when building an eCommerce business from scratch. Make sure to pick a business name that serves as a symbolic placeholder for your company in the minds of customers.
A clear and impactful logo serves as your business card. When you sell products online, placing a recognizable logo on home pages serves as a reassuring symbol of trust in your company.
Taking the time to design a logo proves how much you care about your reputation and the product you’re selling. Here are 4 principles you should consider when designing an eCommerce logo:
Different logo styles correspond to different media. For instance, a detailed logo may look great on your storefront but not on product pages as it wouldn’t adjust well. Minimalism has become popular in graphic design as it’s simple and clear, however, it may not show what you want to convey with limited components. Other styles you may consider for your logo are abstract, illustrative, pixelated, and geometric.
The font you choose should align well with your chosen style. Brand identity is closely related to typography. So when you pick a font, consider important components like originality, legibility, and message. In fact, according to the New York Times, some fonts are interpreted as factual and serious, while others are perceived as “fun.”
If you decide to use a symbol for your logo, it should be something that either represents your brand, products, both. The symbol’s shape and style are just as important as your business’ name. Keep in mind, even simple shapes convey specific messages.
Every color is associated with different emotions and types of people. This insightful infographic from Kissmetrics shows how color affects purchases. Understanding the different effects colors have on people’s buying practices can help you design a website that converts at higher rates. It’s also important to consider how these color associations affect your brand.
Shoppers decide faster when there are freebies, free shipping, and other good deals involved. In eCommerce marketing, this is used to grab interest in seconds upon site entry. Otherwise, site visitors will just leave and find other online shops that look like they have more reasonable offers.
When marketing your eCommerce business, you may want to consider giving discounts and exclusive deals as it’s a good idea to drive traffic to your new online store. Exciting promises and unique prices encourage visitors to “add to cart” and spend more. It also makes sense to position one eye-catching banner on the upper part of your home page.
Shopping Cart and Search Box
If you want to make visitors buy a lot from your eCommerce business, then you should include a shopping cart function. Even a simple basket is enough as long as a customer can save the items they want to purchase in one place.
Do you have more than one products to sell? You must then have a search box to make it easy to find a specific product without going through all pages on your website. When you make things convenient for shoppers, it’s easier for them to buy your product.
Once you establish your online store and start dealing with customers from different parts of the world, you may need an eCommerce software or platform that offers various payment methods. Most online stores use credit and debit cards, cash on delivery, gift vouchers, PayPal, Venmo, etc., as their main payment system.
When customers need to pay and find out later that their preferred payment method isn’t available in your store, you may end up losing a sale. Your entire business revolves on getting paid, so make sure you’re able to accept payments from customers, whatever method.
Your buyers should be able to communicate with you so that they know where to run to when they encounter problems with your product or store. This is why you need to have a customer support team with 24/7 hotlines and live chats, especially if people can purchase at any time.
When you’re able to answer significant pre-sale and after-sale questions, it builds more trust for your business name. You start building a good reputation online when you have reliable customer service.
Visitors are more inclined to purchase if they know you can be trusted. According to Spiegel, a staggering 95% of customers read reviews before they make a purchase.
One good example is Ecom Warrior Academy by Matt Lepre review. Just by looking at them, you know that enrolling in his course is worth every cent. As trust plays a crucial role in a customer’s willingness to shop with you, you need to show that you have an excellent online reputation through credible testimonials.
Go ahead and start selling! With the tips above, we hope that you’re able to get some useful insights for building your first eCommerce website. If you have other suggestions you can share with budding eCommerce entrepreneurs like you, please leave them in the comments section.