With the pandemic nearly coming to an end, it is about time things go back to how they used to be, and the digital marketing field is no exception. We are halfway through the year, and it is about time that we start thinking of implementing new marketing trends. If we consider the present pandemic situation, we can either adjust to the changes taking place around us or enhance them to get better results.
Well, with the pandemic going on, the marketing strategies were limited to an online space. However, now both online, as well as offline marketing strategies can be practiced. There is plenty of room for improvements, and upon employing the new digital trends, you can easily drive success to your business.
The pandemic has created considerable damage to economies all over the globe ever since the lockdown began. The post-COVID-19 world demands the establishment of new marketing techniques by business leaders. This will help businesses carry out better teamwork and create flexibility. It will also help them establish a functional office at home, and avoid travel for meetings.
- “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot.
Digital Marketing is basically about being found by the visitors and ranking at the top of the SERPs. Do not wait for the year to end to start practicing these new techniques. You can start with them right now. These marketing techniques can be considered relatively new in the market. Also, with time, the popularity will increase. However, the competition in the field will also increase drastically.
Digital Marketing has seen tremendous growth in recent years and is expected to grow more shortly. Companies are leveraging their brand identity with the help of digital marketing channels. They are working considerably to offer great results. With an increase in demand for digital marketing approaches, people believe that email marketing is not as beneficial for businesses as it was a few years back.
You need not change your current strategies to implement these changes. You can alter the existing strategies and apply the new techniques to obtain a better market position. You can use them along with your current marketing strategies. It will help you secure a much better position among your competitors.
Moreover, you must also make an effort to review all your past endeavors to understand the progress you have made. This article will talk about the futuristic marketing strategies that you must consider implementing in your plan.
Upon implementing new marketing techniques, your brand can easily outrun your competitors and rule the market. However, you must know that what worked for your competitor may not work out for you, and thus, you will have to search for techniques that work for you.
1. Personalization of Email Marketing Campaign
Email Marketing is an old strategy. It can help you accomplish numerous goals, including nurturing your leads and carving relationships with current customers.
However, it is recommended to segregate the various email ids into two or more groups based on your data on the behavior of consumers or the data of the subscribers. You can also customize your email list efficiently by segmenting the various users’ email addresses.
Compared to the other traditional marketing strategies, email marketing is a solution that is cost-effective as well. You will not have to spend money to run ads or get your emails printed and posted. You can just design your email templates and shoot them according to your needs.
2. Producing New Content
You can easily bring in many viewers by producing content as per the latest trends. You can rely on your present content strategies and check if they are providing fruitful results for you. If yes, then continue with them. Also, at times, you can take a break from the normal way of content creation.
You may opt to create a different type of content that catches the website visitor’s attention readily. For instance, video content has lately become quite popular. If you can implement video content in your blog posts, you will benefit from it greatly.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE.
3. Update the design of your website
With an easy-to-understand UI, potential customers are drawn to your brand and business which certainly helps to earn more revenue and profits. Naturally, people do not readily purchase products just after they come to know about a particular brand. However, a good UI will help them navigate and see your products. You will need to make sure that your website works with all of the different web browsers people use. This will help to establish brand credibility, and ensure that you cater to all potential customers, and therefore boost revenue. With browsers in mind, you can click here for an interesting history of the internet and web browsers.
4. Leverage Social Media in a better way
Being a digital marketer, you should use your social media in the right way and convey the right message to reach a large consumer base. You can also use the power of social media to complement other digital marketing strategies to obtain desired results.
5. Influencer Marketing:
Influencer Marketing and social media influencer marketing are growing at a rapid speed. This is largely due to brands relying on the established trust between their audience and the influencer to sell their products.
It is one of the latest forms of marketing that facilitates particular brands to sell their services and products. This is done via their promotion and endorsement by social media portals users with established repo, trust with their audience, and huge fellowship.
If we speak of scale, thanks to the huge popularity of social media portals it is based on, YouTube Influencer Marketing and Instagram Influencer Marketing are the top kinds that exist today.
6. Content is the king
The most important way to convey a message to your users is by publishing content that offers direct value and is engaging. A digital copy optimized for search engines is the main ingredient for achieving a good user experience.
This will start pushing your page to the top for relative search terms on Google, and the SEO-friendly copy will give viewers the informative answer to a query or a question in no time.
This will ultimately result in conversations rather than visitors abandoning the website. While it seems obvious that businesses online provide engaging and consumer-focused content, search optimized, it is often overlooked; perhaps it is recommended not to follow the same mistakes.
7. Affiliate Marketing
Generally, digital marketing efforts and strategies have costs related to them. However, with affiliate marketing, you will not have to bear additional costs. The Digital Marketing Association also estimated that businesses could significantly bring in $30 back for every $1 expended on affiliate marketing campaigns. Hence, affiliate marketing is highly cost-effective as compared to other similar options.
The Bottom Line
Professionals should work towards implementing these new marketing strategies in their organization demanded by the post COVID world. Both employees and employers have now started to accept the new normal. However, they are still now trying to get adapted to it.
Pandemic has disrupted the labor market to a great extent in the past few months. Professionals must consider making several alterations to their marketing strategies and obtain several benefits offered to overcome the situation.
Keep a note of how certain strategies work for you. You can consider focusing more on the strategies that didn’t work so well and fell short of the objectives you planned to achieve. It is possible that some of your techniques worked well, and you are satisfied with the results; you should not stop.
Kristen Reed Edens is a successful digital marketer with search engine optimization, creative writing, and content marketing expertise. She has helped many small and medium-sized businesses craft cost-effective digital marketing strategies and delivers outstanding results. Currently, she is doing freelance writing for SEO Experts India, a leading SEO Services Company in India.