It is for sure that the trends in animation content have been constantly changing. However, certain trends stick for a long time. One such animation trend is called animated explainer videos. This animation form is mostly rendered in 2D but it also has many other variants. An animated explainer video is not only visually simple yet it can contain any form of detail that you want to incorporate.
It is merely a misconception to think that an explainer video is made for educational and academic purposes. Instead, you can make use of this animation type in building various sorts of marketing campaigns. Subject matter for video explainer-based content can be based on any sort of topic or story. However, video marketing based on an explainer video is only successful if you follow a certain number of core tips.
Here are the following tips and guidelines for the creation of an explainer video that generates the right results:
Connects to your audience:
Sales generation is usually the core concern of every online business but the most crucial step is to let your audience recognize you. However, recognition does not imply that a greater amount of people would know about your brand instead it is related to connecting to your audience on an emotional level. The best thing about an explainer video is that it is both comprehensive and informative and in turn, provides your viewers with an easier explanation of your message. Despite the demographics of your audience, you can produce an explainer video on any sort of topic or story and it would still let you reach out to the right people at the right moment.
Works for any purpose:
Your main goal for relying on explainer videos for video marketing could be anything. It could be for better brand awareness or you would want to see an increment in your sales generation. However, you should make sure that the message of your video is not too promotional and it should not solely focus on your products or services. The purpose behind the animation creation could be related to having an increment in potential customers or simply enhancing your brand’s image.
Greater ROI generation
There is no doubt in the fact that most businesses have resorted to online platforms solely for the purpose of more ROI generation. However, there has been an upsurge in online businesses having similar business propositions and offerings. This has made it difficult for most businesses to generate a steady amount of revenue. Digital marketing strategies are becoming costly as well so if you rely on videos explainer animation then you can acquire an enhanced ROI at an inexpensive investment. You can use the animated video content across your website or any other online platform as it is a one-time investment.
Memorable and recognizable:
Marketing and advertising strategies have stayed prevalent throughout history, however; these techniques are now being replaced by online and digital marketing trends. Whether it is your website or a social media profile, you can render any sort of marketing campaign on the realm of the internet. Since most businesses have turned to online platforms, you need to have a solid promotional campaign plan to stand out from the competition. Static visuals and textual-based content do not contain memorable elements but an animated explainer video does. The goal is to have a recognizable identity and you can acquire it with a quality video animation.
Provides an easier explanation:
Static visuals or images do not provide a concise explanation as much as the animation does. You might be able to verbally explain your ideas or message whilst a conversation but if you are looking at it from a marketing perspective then it will become difficult for you. The best approach to displaying what your brand has to offer is in the form of a compelling explainer video. Video marketing is the perfect choice when you intend to present your message in a visually appealing manner. Your message or story will not be only easier to grasp in the form of a video but it will also drive potential customers towards your brand.
Eliminates complex elements:
The types and styles of animated videos are several. However, if the message you intend to convey were complex then the best selection for it would be an animated explainer video. This selection entirely depends on the context of your message. Infographics for a complicated message would be pointless so it is better to transform it into an animation. Explainer videos are bright and alluring, therefore, you can easily utilize one to highlight the core values and vision of your brand in detail.
It is cost-effective:
Every marketing strategy requires a budget however, most small startups or businesses want to opt for promotional campaigns but they tend to be short on budget. If that is the case then the best marketing approach is to rely on an explainer video. Since the creation of an animation is a one-time investment, you would not have to worry about exceeding your budget at any cause. You can get a single animation created and use it on multiple online platforms. Can either create an in-house team of animators or simply contact an animation production agency to acquire the content you need.
A dynamic form of visual content:
Whether it is an image or a video, every sort of such content will hold the same visual appeal. However, animated content tends to be more visually engaging than images or text. The core issue is not related to what is appealing or not instead it is concerned with time. The changes in digital media are occurring at a fast pace and that is why marketing techniques need to be dynamic and fast-paced. The only element that could provide you with these two qualities is an explainer video.