Social media can be a great tool to get in touch with old friends. But while you may be sharing photos of your holiday or your latest meal, what information does social media actually share with companies?
The terms of service for most sites allow them to collect a variety of data, including your IP address, browser type, time spent on the site, and your interests. The amount of data is likely to depend on the type of social media site and what you do on it.
Social media companies make money through advertising, which means they can use this data to target you with ads relevant to what you have previously done on other websites.
These adverts can be targeted at the individual level, meaning that they show different ads to each person. However, not all companies are able to match you up with specific ads.
Facebook’s ‘tagging’ feature allows you to connect your accounts with others that you know. This will then lead to adverts appearing on your newsfeed, although Facebook is careful to state that it cannot identify you individually from the data it collects.
Twitter has its own system of ‘tags’, allowing advertisers to show their ads to a particular audience, depending on whether they follow certain hashtags. But while the term ‘social media covers all of these types of sites, it is often used more broadly to refer to the entire range of websites that allow users to share information and communicate online.
This can include blogs, forums, and newsgroups, where people share information and opinion, or websites such as Reddit, where people share funny videos, memes, or information.
Most companies say that they do not collect personal information about visitors to their websites, but some do. For example, some social media sites keep track of what users do on their site, which pages they visit, and what type of device they are using.
They can then use this information to make money by providing third parties with detailed information about the user. This may be done automatically, based on cookies – small files stored on your computer that record information about what you have done online.
Social Media Evolvement In Global Communication
According to the 2015 Nielsen Global Survey, the top ten social media platforms account for 89% of social media users’ time spent online. Facebook remains the most popular platform with 78% of adults and 92% of teens using it on a monthly basis, followed by YouTube at 66% and Instagram at 52%.
The Internet is increasingly becoming a medium that we use to connect, interact, create, share, discover, and consume. This is evident by the fact that mobile usage has surpassed desktop usage.
As a result, social media platforms have become a source of news and information for people around the world. Social media users share an average of 5.5 pieces of content per month on their favorite platforms.
Social media has evolved from a tool for individual communication to an essential element of global communication. A lot has changed since the birth of social media. In 2005, social networking sites were limited to a few websites, such as MySpace, Friendster, and Facebook.
These sites allowed users to communicate with each other through posting content, creating profiles and sharing photos, videos, music, and messages.
As time passed, many new social media platforms emerged. These sites included Twitter, LinkedIn, Google+, Pinterest, Tumblr, and Reddit. Users could connect with people and organizations of interest to them through the creation of pages on these platforms.
In 2009, Facebook added a function called “Like,” which allowed its users to interact with the Facebook page of another user, company, brand, cause, or place. Since then, Facebook’s engagement model was adopted by other social media sites.
As a result, the number of active users on social media platforms has grown significantly. Social media has evolved from a tool for individual communication to an essential element of global communication.
While Facebook remains the most popular social media platform with more than 2 billion active monthly users, the growth of other social networks is gaining traction.
According to Pew Research, the number of Americans on LinkedIn has doubled in the past four years. The site boasts more than 500 million members. It has also become the second most popular social network in the United Kingdom, surpassing both Twitter and Facebook.
On Facebook, the majority of users (82%) check their feeds daily, while 17% check it weekly. Instagram users check their feeds daily (66%), while 30% check them weekly. On Twitter, users check their feeds daily (90%), while only 3% check them weekly.
People also share content through social media at an increasing rate. For instance, in the United States, more than 90% of respondents said that they were likely to use social media in the next year.
Globalization and social media have become a catalyst for breaking down barriers between countries and cultures. Social media has provided an avenue for people to engage in conversations and build relationships across national borders and cultures.
It has become a powerful tool for social change and activism. Social movements, such as the Arab Spring, the Occupy Movement, and the Indignados, have used social media to mobilize their supporters and share information.
Social Media In Business
For businesses, social media is a great way to generate awareness, promote brand recognition, and develop brand loyalty. It provides a great opportunity to interact with customers and prospects.
Social media data can be collected and analyzed to determine consumer preferences and trends, which may be used to develop a profile of an individual consumer.
It can be collected by tracking user activity, such as comments, likes, replies, shares, and other activities. This information can then be used to make decisions about marketing strategies.
Companies can collect this data and perform test data management using third-party software or through their own systems.
Data collected from social media can be used for many different purposes, such as determining product trends and preferences, determining consumer interests and needs, assessing customer satisfaction, targeting advertising campaigns, identifying new customers, and increasing sales.
How Does Social Media Data Work?
Social Media Data is important because it helps you to understand how people use different aspects of your brand. This helps us to know more about your users and what they expect from your brand.
The data is used to drive the development of your business and to improve the effectiveness of the business by enhancing its services. It is a crucial part of a marketing strategy and helps to identify what works for your business.
Data from social media is collected, processed, and then used to analyze the following areas:
- Audience: How many of our followers/customers are on social media sites?
- Behavior: What kind of content is most popular with our customers and which posts are generating the most interaction?
- Brand: Which of our social media pages/profiles is attracting the most interest from our customers?
- Conversions: How many of our visitors become customers?
- Engagement: Which of our posts generate the most likes, comments, and shares?
- Influencers: Who is the most influential person in relation to our brand?
- Market: Where do our customers live and travel to?
- Reach: How many of our potential customers do we reach and which channels of communication are most effective?
- Sales: How much money are we making and how are our sales improving?
- Trends: Is there anything new in the way that our customers are using social media or buying from our business?