The Importance of Implementing Enterprise Search in a Growing Business
Subhasree Nag, 12 hours ago
Before I proceed with the blog post, a fair disclaimer is mandatory!
As a social media networking sites manager, there is no right or wrong way to plan your day. If you manage all the social media networks for the business, the bottom-line is improving engagement.
In fact, I have noticed that my strict schedule was making me miss out on real-time trends.
Managing social media networking sites depends on what is currently working and strategies through trial and error.
Therefore, the following schedule is the current one that is gaining the most likes.
That said, it can also help me organize my daily work.
Why Organization is so Important – How I Organize My Day
As a social media networking sites manager, expect a dynamic day of creating content, finding the best site for that content, sitting with your team of copywriters to find the most eye-catching tagline, being active on the business’s social media networking sites, and checking which post is performing, and which is not (…and why!).
This is just the overall gist!
Once you get into the nitty-gritty, getting overly stimulated and overwhelmed can be difficult.
This is why organization becomes necessary. This is how I organize my day, depending on the social networking site I am using!
1. A Calendar is my Bible!
You should have at least a 14-day content calendar. So, two main content calendars are needed within a month. You can divide trends into three important sectors:
Monthly Trends: Trends that are likely to continue for a month. For example, a sports season (NBA, NFL, or The Superbowl), festive season (Christmas and Thanksgiving), or series or movie releases (Bridgerton and Marvel).
Weekly Trends: Microtrends that can originate from macro trends. For example, the Bridgerton filter trend, Dressing up like a Bridgerton character. These have the potential to extend for more than a month. However, I cover trends that have achieved fresh virality for at least a week to improve engagement.
Daily Trends: Not every day will there be a trend outbreak that you will have to adjust within your already existing schedule. (Unless you work in a news agency). However, it would help if you were keeping spaces for exceptions. In that way, if you find a recent trend going viral, you will have the space to add it.
I also make use of the best project management tools to keep everything on track.
2. Chasing the Viral!
When creating a content calendar, understanding the viral trend is important. The sooner you understand, the quicker you can create the post.
Although sitting and shifting through your social media networking sites can be of great help, it is also a waste of time.
Do not get me wrong!
Yes, you can always sift through reels and YouTube shots to organically stumble across some viral trends.
However, when you need to save time, make use of the following tools:
Google Trends
A free tool used worldwide by SEO executives to find out the latest trends. But you, as a social media manager, can also use this to understand the latest trends.
The best part about Google Trends is the filtering process.
Now, you can get niche-centric trends and news by simply mentioning your industry, and the country you are targeting.
Exploding Topics
Talking about trend foreshadowing to create a more holistic social media calendar? This is the tool for you.
Exploding Topics is a tool that helps you understand the current viral trends. Additionally, their team of data analysts also helps you predict viral trends months or even years prior.
Vis a vis, gives you a well-formatted, data-driven calendar that can help you stay ahead of the game!
However, this is not a free tool, and you will need $9.99 minimum monthly subscription to use it.
Know Your Meme
Memes are currently ruling the social media scene. Whether you see it as a weapon of entertainment or a source of quick laughs, one cannot deny its potential.
No matter the industry you work in, having memes as a part of your social media strategy can improve engagement.
In fact, you can use humor to provide important information to your audience.
Therefore, understanding memes that are going viral is also a part of my daily work. Know Your Meme is one such tool that helps me understand it better!
Anushka Mittal, the 18-year-old founder of meme platform Memeois, said in an interview with Forbes, “Our regular marketing graphics yielded 5% engagement [on Facebook and Instagram]. Using memes, we had about ten times more reach with 60% organic engagement. There’s just no comparison.”
Meme campaigns have the potential to have more reach than traditional graphic marketing. With a 60% more organic engagement over Facebook & Instagram.
This is more of a blog, and the information is free of cost!
3. Understanding the Upload Time
You cannot create and upload anything all day long!
That is the kind of multitasking that I cannot even wrap my head around. This is why getting a good grasp of your target audience is important.
For example, this is how I upload on different platforms:
- My Current Target Audience: Millennials (Aged 23-35)
- My Current Business Niche: Lifestyle & Daily Living
Since people spend more time on TikTok, and the chances of a post going viral are higher, my team posts more on TikTok than on the other two sites.
We stick to the evening time for Instagram & Facebook because the age demography starts browsing over the two applications once their workday ends.
4. Not Every day Can’t be Video Day!
As a social media manager, I understand the importance of making visual posts!
They are more engaging!
It is more likely for the audience (who are constantly scrolling to click on your post).
Plus, audiences are more likely to remember them.
However, this is not a formula set in stone. You cannot overwork your team to produce five video content every day. Not only will it lead to a stressful work environment, but it will also affect the quality.
In fact, according to digital marketer Anthony Haag,
“The video should also be working with your content strategy. When the video launches, you should have blogs on your website that correlate with the content in the video.”
If you want quality, then follow the 60/40 rule! 60% of your content (in a month) should be visual content (video, audio, or even graphics). 40% of the content should be textual (hashtags and taglines).
5. Clash of Creative Minds, aka Meeting with Copywriters & Designers
Once the content is ready, it is time to pick the brains of the creative writers!
Once the content is done, I work with creative writers. Undoubtedly, this is one of the parts of my job I love most.
I sit down with amazing copywriters. We brainstorm specific taglines or captions or an engaging short story around our visual posts.
Although, this is also the place with the most conflicting ideas (as it should be when everyone is trying to think outside the box).
However, keeping the end goal in mind always helps. Visual appeal and meaningful messaging!
Trust me when it comes to generating leads. If you crack these two, they would be enough!
This is how I mitigate the conflict between my talented designers & robust team of copywriters.
Too many cooks spoil the broth!
So, I only keep those who know their job well in a meeting. Moreover, they have a solution-driven approach and are ready to come to a mutual decision.
6. Analyzing the Results
The job doesn’t end with all the content posting. In fact, my job begins right after!
Yes, a big part of my day is spent analyzing our posts’ performance.
I use tools like Google Analytics, Sprout Social, and Hootsuite to see how many people we reach and engage with my post.
My ultimate goals are:
Number 1: What does the engagement look like?
Number 2: Who is spending time on our site?
This data helps us figure out what we need to do more of—or less of (if needed)—to continue expanding our reach.
7. Engaging with the Audience
Another big part of my day is spent engaging with the people who follow us.
My team and I reply to comments on posts and stories, answer messages, and return mentions.
Creating a strong community and connection with the people who support us is crucial for generating leads and retaining them.
The Final Note!
As a social media manager, here are a few things to keep in mind! (…which no one else would tell you).
Consistency over Perfection: No, not every social media post, tagline, or reel will be perfect. However, you cannot stay demotivated for one bad post that didn’t have much engagement. The trick to social media is posting every day and staying active. Therefore, remind your team to keep up their creativity and posting.
Refrain from Obsess over Analytics: Yes, tools are there to help you. However, when it comes to remaining authentic, there is nothing better than audience interaction. Therefore, do not anxiously follow everything analytics say.
No Need to Chase Every Trend: I understand we made a big deal about going viral. However, you cannot oversaturate your social media networking sites only with trends. Stick to the trends that make sense to your target audience and niche. Add your own flair, and voila! You have a post!
See, there is nothing to be overwhelmed!
Listen to the audience and remember Calander is the bible!
If you have more to add, please do so in the comment section below!
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Subhasree Nag
A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
