. With the heightened awareness of the ecological footprint of mass gatherings, event planners and attendees alike are prioritising eco-friendly approaches. As we move into 2023, this inclination toward sustainable event planning has ushered in a series of noteworthy trends. Let’s delve into the growing demand for green events and offer some practical tips to minimise environmental impact.

The Rising Demand For Eco-Friendly Events

Today’s attendees are environmentally conscious and expect events to reflect this ethos. According to recent surveys, a significant percentage of attendees prefer events that take active measures to reduce waste and promote sustainability. This has triggered a domino effect where brands and organisations are making substantial efforts to adopt green practices not just as a marketing strategy, but as a genuine commitment to the planet.

Tips And Tricks For Sustainable Event Planning:

1. Digital Invites: In the age of technology, there’s no longer a need for paper invites that eventually end up in the trash. Platforms like Evite, Paperless Post, and even bespoke digital invitation solutions can create a personalised touch without waste.
2. Sustainable Décor: Ditch single-use items and plastics. Instead, opt for reusable, compostable, or biodegradable decorations. Consider using materials like bamboo, jute, and organic cotton. Moreover, local and seasonal flowers for arrangements reduce carbon footprints linked to transportation.
3. Eco-friendly Venues:  When choosing a venue, sustainability is paramount. Wildfire, a leader in the events sector, has been at the forefront of advocating for venues that are committed to sustainable practices, such as solar power, water-saving facilities, and zero-waste initiatives. Many venues they collaborate with have achieved notable green certifications, assuring event planners of a genuine commitment to the environment. With Wildfire’s venue sourcing expertise, finding a venue that aligns with your green vision has never been easier or more impactful.
4. Catering with a Conscience: Food waste is a major concern at events. Partner with caterers who focus on organic, locally sourced, and seasonal produce. Ensure portion sizes are appropriate, and consider donating leftover food to local shelters or using composting services.
5. Digital Swag Bags: The traditional swag bag filled with brochures and branded merchandise often results in more waste. A digital swag bag, filled with e-vouchers, digital downloads, and online resources, offers a contemporary and sustainable alternative.
6. Green Transportation: Encourage carpooling, provide shuttles from central locations, or even opt for venues within walking distance from accommodations. If your event attracts an international audience, you could also provide virtual attendance options to decrease travel-related emissions.
7. Waste Management: Have clear recycling and composting stations available. Ensure attendees are aware of how to segregate their waste. Work with the venue to understand their waste management practices and see if there’s room for improvement or collaboration.
8. Promote Sustainable Practices: Use the event platform to educate attendees about sustainability. This could be through workshops, information booths, or even through the event’s mobile app. The key is to make the green initiatives a core part of the event narrative.
9. Eco-friendly Merchandise: If you must provide physical merchandise, ensure they’re eco-friendly. Think reusable water bottles, tote bags made of sustainable materials, or even seed paper that attendees can plant afterwards.
10. Collaborate with Green Vendors: Be it for AV requirements, decor, or any other service, partner with vendors who share the same vision for sustainability. Their practices and products can greatly influence the overall carbon footprint of your event.

In conclusion, sustainable event planning is not just about ticking a box; it’s about creating experiences that resonate with the values of modern attendees while taking responsibility for our planet’s future. As 2023 unfolds, these practices are not just trends but are shaping up to become the gold standard in the events industry.

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