To succeed online, it’s essential to ensure that your website is up to date with the latest trends and techniques in search engine optimization (SEO).
Most websites are neglected in this area, leading to poor results and ultimately driving visitors away. This article will outline what a technical SEO audit is and why performing one on your website is essential.
- 1 What Is A Technical SEO Audit?
- 2 Why Performing A Technical SEO Audit?
- 3 Making The Most Out Of Your Technical SEO Audit
- 4 Conclusion
What Is A Technical SEO Audit?
A technical SEO audit is a comprehensive review of your website’s technical aspects so it can perform best for search optimization. The audit may cover your site’s source codes, server configuration, software updates, and security settings.
Like other audits, technical SEO audits are done by qualified experts, such as professional software engineers, to help prevent issues in advance. It’s recommended to be conducted occasionally because many issues may remain unresolved even after they have been detected or resolved.
If your website suffers from various SEO problems, you may want to hire a company to perform a technical SEO auditing for it. They’ll likely start with a technical SEO audit checklist to serve as a guide and to ensure that your site’s errors can be properly identified.
Why Performing A Technical SEO Audit?
Technical SEO auditing is a critical component of a successful SEO strategy. Here are some reasons why:
1. It Ensures Your Website Is Well-Optimised For SEO
Many marketers believe that consumers use search engines to discover local businesses. It’s vital that companies not only rank highly on search engine results pages but also maintain top positions for as long as possible.
This is why website optimization for search engines should be considered your priority. Search Engine Optimization (SEO) impacts all aspects of your business, including revenue and brand exposure.
Additionally, understanding how search engines rank websites and what they prioritize is essential. Even if you’re spending time, finances, and effort in generating traffic to your site, all of these could be wasted—if it isn’t getting noticed by search engines.
To avoid this, companies must realize that three main factors determine a website’s ranking: relevance, authority, and popularity. Relevance measures how well your site content matches what users are searching for.
Authority is determined by analyzing how much credibility your website has through its backlinks and its domain age. Popularity is based on data from user behavior; if many people click on your site after performing a query, it’ll be considered popular.
The last factor may be affected by the technical areas of your site.
If you aren’t aware of what they are, they include concerns such as:
- Can the search engine crawlers find your site?
- What’s your site speed?
- Is your site mobile-friendly?
- Do your pages exhibit keyword cannibalization?
- Is there duplicate metadata?
By performing a technical SEO audit, you will understand why your site is preferred more than others. This type of audit produces reports that identify strengths and issues affecting your website and propose ways to address them. From there, you can determine how close you are to following search engine guidelines and recommendations.
2. It Makes It Easier For You To Implement New Tactics Or Continue Existing Ones As Needed
As experts conduct technical SEO audits on your site, they’ll be able to identify issues that may be preventing search engines from ranking it. Through specialized software or even free SEO tools on the internet, they can identify errors, including thin and duplicate content, missing H1 tags, broken links, and pages blocked by the robots.txt files.
From here, the audit may give recommendations for fixing these issues. Sometimes, it can also help uncover some non-SEO-related issues you may be overlooking. This is the point where you can strategize on whether to implement new tactics or continue existing ones as needed.
Remember that a technical SEO audit is like an early warning system for your website. It can tell you what’s going wrong before adversely affecting your ranking on the search engine results page (SERPs). It also allows you to make changes before any search engine penalizes your site for violating its guidelines.
3. It Keeps You Updated With Algorithm Changes
Search engines are constantly updating their algorithms to ensure that users get good quality content and spammy websites don’t rank. These algorithms help them determine how well a website is optimized for user experience and how their results are relevant for a particular keyword or phrase a user is searching for.
Thus, it’s essential to stay updated with these algorithm changes because they can affect your ranking in SERPs. The best way to do this is by performing regular technical SEO audits of your website. This step will help you get updates on changes in SEO algorithms so that you can plan ahead before they impact your rankings negatively.
Making The Most Out Of Your Technical SEO Audit
To maximize the benefits of your Technical SEO Audit, consider doing the following.
- Have a third party do your audit for you. This step will give you a fresh perspective on how you’re doing compared to other websites in your industry.
- Conduct a technical SEO audit regularly. A technical SEO audit is not a one-and-done exercise. Once you’ve performed an audit, you should revisit your website in a few months to see if things have changed. That’s because the problems fixed in a technical SEO audit may likely crop up over time.
- Keep it as a part of your SEO Plan. If you have it in place, you’ll be able to monitor how well your website is doing and adjust accordingly. You can also use your audit results to create an action plan to improve your website’s search engine ranking and user experience. This will allow you to develop strategies unique to your company and its goals.
It’s good to remember that every website is different and that there are always things you can be working on. However, as long as you continue to strive for improvement, your website will likely see success.
In conclusion, a technical SEO audit is an essential process for the performance of your website. Implementing it in your company’s SEO strategy can help you achieve success with less effort.