Times are changing for digital marketers. Where 10 years or so ago companies could rely on a well-designed website with basic content to get traffic to their site, now it requires more skill and finesse. The internet has become a powerful marketing tool and a place where millions of consumers now turn to find information and purchase products.
The backbone of successful websites is a structurally sound website and the right content. Digital content is more important than ever for websites who want to increase their organic traffic and convert users into customers. How do you do that? By answering questions, providing useful information, and giving them a call to action they can’t refuse.
If you want to level up your digital content, check out these tips from our Atlanta SEO agency.
6 Tips to Level Up Your Digital Content
Create or boost your digital content marketing strategy by doing the following:
1. Know Your Audience
Before you can create content, you need to know who that content will be targeting. Not only do you need to know the demographics, but also the sort of information they are looking for, or products they are looking to purchase. Content marketing involves a combination of the website content, blogs, and graphics that will engage the user and convert them into a customer.
2. Write for the Audience
Once you know who your audience is, write for them. Select topics that are relevant and useful. Present information in a way that makes sense and will engage them.
3. Research Your Competition
Almost half of business-to-business (B2B) marketers use content marketing as one of their strategies. Almost 80% of business-to-customer (B2C) marketers use the content. That means you likely have some competition in attracting customers. It also means that you have an opportunity to see what type of content other sites are creating and what is working for them. Then, you can use that knowledge to create content that will work for your business.
4. Be Unique
While you can gain a lot of information from your competitors, you don’t want to simply copy what they are doing. You need to find a unique angle that works for your business and will reach your audience. Remember to provide topics and content that is not already readily available. Think up new ideas and angles that bring new light onto the topic.
5. Find Your Focus
Sometimes when you are generating the content, it can seem like your best ideas are too generic or broad. Narrow down each topic into a single point, though, or idea that you can focus on. This strategy makes content more manageable and helps you meet the needs of users more readily.
6. Always Have a Purpose
Content is king in the digital marketing world. Therefore, your content should always have a purpose. Just putting random content that doesn’t make sense on your website will not engage users or earn brownie points with search engines. Think about your content. Is it funny, relatable, or answer a question? If not, then you might want to consider moving on to another topic.
Go Forth and Write
If you aren’t seeing the results you want from your current content marketing strategy, consider using these tips to level up your game and get the traffic and customers you need. If you need help, consider hiring web designers that know the tricks of the trade.