Mobile push notifications and web push notifications have suddenly become digital marketing world’s blue-eyed babies. Businesses are using these push notification services to:
- Boost conversions
- Increase engagement
- Target prospects
- Reengage and retarget prospects
- Convey vital information and updates
A recent study shows that mobile push notifications are capable of to generate three times more engagement. However, have you ever given it a thought that why mobile push notification and web push notification has gained so much popularity in the recent digital times? One of the biggest reason is it can deliver the right information in real time to the right target audience.
Push notification such as Android push notification can reach your subscribers real-time through their smartphone and deliver the message you want to convey instantly. For example, you want to inform them about your software update, latest cashback offer or even 20% discount on next purchase – all can be delivered in just 100-120 characters. All you need it short, crisp and compelling copy.
However, to get maximum engagement from push notifications, both mobile and website, you need to get the right tool through which you can reach your customers and prospects. There are a number of high-end and basic tools available. However, there are a few distinct ones that we have picked out for you so that it becomes easier for you to select.
Top 10 Best Push Notification Tools:
Listed below are the 10 push notification service providers that you might consider:
Push made offers web and mobile push notifications at extremely affordable rates. Unlike many other tools, you don’t need to pay per subscriber here. Push made charges you per month, no matter how many subscribers you want to reach. With Pushmaze you can:
- Send scheduled push notifications
- Get versatile JS and REST APIs
- Segment your subscribers as per their location, interests and purchase behavior
- Send image notifications
- Reach multiple users at one go
Bulkpush is a UK based company that offers push notification services including android push notifications. The tool supports various platforms such as WordPress, Android, iOS, Windows 8, Windows phone and so on. It comes with a user-friend interface and claims to help you reach your target audience in the exact pre-set time. Affordable and popular, this is a subscription-based tool. They also have a dedicated server so that they can pay heed to your business requirements in an organized way. Few of the unique features this tool boasts:
- Rich HTML pages
- 24/7 support
- Multi-language push
- Geo-targeted push
Started in April 2010, this tool was developed the ecommerce giant to enhance the mobile apps and help them connect with their subscribers real-time. The tool claims to be innovative and fast-paced. It has the ability to send notifications to multiple platforms such as iOS, Windows, Android.
A European company, Batch.com boasts loyal and repeated customers to the world. They are well-known for their high-speed delivery and excellent customer support. The tool has the capability to track push notification campaigns of the client’s competitors as well. Some of the tool’s key features are:
- Rich push formats
- Pre-visualization module
- Configure screen behavior as and when push is received
- A / B Testing
- Add custom data
A multi-platform push notification service, the tool has the capability to track and measure campaigns real time along with running A/B split tests. You can also integrate photos and videos in the push notification.
A new kid in the block, PushBots was started in 2013. It works on different browsers such as Firefox, Chrome, etc. and mobile operating systems such as iOS, Android and Microsoft. PushBots come with an interface that is easy to tackle and is completely user-friendly.
Having more than 150,000 apps already in their kit, Airpush has been ranked number #2 by Forbes among Promising Companies in 2014. Their tool enables to engage visitors even when they are not active. Moreover, this tool will interact with the subscribers
Pushwoosh claims to increase conversion and enhance engagement by 100%. Started a few years back they offer 14-day free trial to companies to trial run their campaigns and check the capabilities of the tool. The tool also has the capacity to handle a traffic of a million visitors. It offers a free basic account for the limited period and also a premium account. Other key features include:
- Analytics support
- Remote APIs
- Geo-based tagging
- Push on events
Apart from other web services, this tool also offers web and mobile push notifications. Enabled for multiple channel marketing, this tool offers easy to set up the interface and high-end segmentation. It also offers a flexible platform so that you can launch different campaigns. You can also customize subscription request using this tool.
PushCrew boasts to have a huge client base and some extremely successful campaigns. Clients using PushCrew have confirmed through their testimonials and online reviews that its interface is exceptionally user-friendly and easy to set up. Coming at the affordable price range, this tool offers web and mobile push notifications to companies like McAfee, Lenovo and HubSpot. Few of the key features are:
- Rich formatting
- Detailed segmentation
- Behavior based campaigns
- Comprehensive dashboard
- 24/7 customer support
- Geo and local tagging
Ending thoughts :
Before zeroing down on the push notification service provider, you need to list down the factors that are important for your business and its key requirements. You might consider important aspects like connectivity, user-friendly platforms and after-sales support. Apart from that read through what other users have to say from their reviews posted on different websites. These are original testimonials posted by users that are considered to be extremely helpful.