Initially, digital marketers used to have used to experience problems when reporting and tracking social media analytics. Nowadays, the problem has now become finding the right analytics tool for reporting. The market has so many platforms that have a difference in the niche, user experience, and effectiveness. As a result of the recent shutdown of Topsy, a lot of social media managers are looking for a suitable alternative that will produce the best results. In this post, I am going share top 10 social media analytics tools to manage and tracking social media for marketers.
What is Social Media Analytics?
You need to, first of all, think about social media and a verb, rather than a noun. It is simply the process of gathering information from social media platforms that will assist in guiding the marketing strategy. The process of looking for the best social media analytics software starts by prioritizing the goals of your business. For example, you start by the need to double the number of website visitors. The second step is identifying primary indicators of performance. You will have to focus on engagement statistics that will look on a few factors like comments and replies, shares and likes your posts receive, and most importantly what your content and links earn.
After collecting this data, you will be able to figure out how factors of social media will be helpful in meeting the goals of your business. From this point, you will be able to keep going in the right direction with a few adjustments. Below are some social media analytics tools that are helpful for marketers to plan their marketing strategy.
Image source: keyhole.co
Keyhole is among the best social media monitoring tools that measure a brand’s impact on Instagram, Facebook, and Twitter, in detail. It gives you a shareable and an intuitive dashboard, campaign and keyword metrics, and tracking hashtags in real time. They include impressions, reach, high activity periods and much more. It can also give you data which will lead to you benefiting from your efforts of influencer outreach. Clicking the influencer tab on the dashboard will reveal surrounding account information which has the highest interaction and reach numbers. For you to boost your engagement, you will have to identify vital accounts in your slot and share their valuable info.
Google analytics is among the best social media marketing tools that are a top choice when analyzing the traffic of the website. It is crucial for evaluating several metrics of social media. You can also use it to measure the worth of traffic which comes from social media sites. It can also help in tracking the way visitors behave and whether they convert into sales or customers.
Brandwatch offers social media analytics tools which work across major platforms of social media. When you are looking for a research suite, brandwatch will give you the best results. You will be able to get information on the markets you have and the new markets you would like to enter. The information provided ranges from age, demographics, to occupation. You will be able to monitor the reputation of your brand in real-time, and being able to see the kind of messages people have for you. The data is accurate as it filters duplicate mentions and spam.
Image source: d380wq8lfryn3c.cloudfront.net
Buzzsumo is among free social media analytics tools that track top content in your social niche. You will simply have to plug in a keyword, phrase, or a URL in the search bar to view the person sharing related content on the social platform. This tool is useful in promoting your material as it identifies shares to reach out to.
Edgar is on the list of the best social media tools which stores your content in a library, automates social scheduling, and categorizes your data regarding blog posts and tips. When you come up with a schedule basing on these categories, Edgar comes up with a never-ending queue which automatically cycles through the library on a weekly basis. These tools track your engagement and help in optimizing your schedule as per your interaction and content.
Hootsuite is a dashboard for managing social media. It aggregates content and schedules posts. This platform tracks numbers, official engagements, and the performance of your team.
Littlebird is social media analytics software whose goal is to help you focus on influencer outreach. It also tracks metrics which details the most prominent individuals that interact with your brand and in your space. It identifies engaging content and topics for you to base ideas and share. It also comes up with a list of influencers in all your social campaigns.
These social media monitoring tools assist in managing mobile, email, and content marketing. It has a clean dashboard for seeing metrics and the types of content that yield the most engagement. You will also be able to identify locations where important conversations happen and what users think about your brand. The suite has different packages, and you can pay for the one you can afford.
Social bakers are the best social media marketing tools which capture data across all social platforms. It depends on its massive database with a lot of data. It has features like competitive analysis and custom benchmarking which allows you to create and manage groups. This tool is perfect for organizations that have offices all over the world for it can segment information according to people and countries. You can identify areas where you have successful efforts and where to improve.
Buffer is amount the best social media marketing tools that are crucial for helping you track information for your post that you make. Buffer is a compressive social media scheduling tool to Facebook, Google+, Twitter and linkedIn posts.
In general, there are no social media analytics tools that you must use if you are a marketer. However, if you want to grow your focus, you will have to identify a clearer favorite for your business. These tools are the key to transforming the performance of your business. You need to identify the component which is integral in getting a profitable element from valuable data provided by customers.