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The digital marketing world is booming in Singapore. Major brands are investing huge budgets in digital and companies are looking to hire talent that can help them succeed online. For fresh graduates and young professionals, this presents an exciting opportunity to launch your career with a top digital marketing agency in Singapore.
But the competition is stiff. You need the right skills, experience and strategy to impress recruiters and land your dream digital marketing job.
In this article, we provide 8 insider tips to help you kickstart your career with a leading digital marketing agency in Singapore.
The world of digital marketing is fast-paced and constantly evolving. Before you dive in, it helps to understand what working at an agency entails:
Now that you know what to expect, here are 8 tips to launch your digital marketing career
Gaining internship experience at an agency, even if unpaid, is invaluable. This gives you hands-on exposure to understand the practical aspects of the job. Look for openings at both large agencies and smaller boutique firms to get a well-rounded experience.
Invest time in educating yourself on digital marketing fundamentals—SEO, PPC, social media marketing, email marketing, web analytics etc. Take online courses as well as get certified by reputable institutes like HubSpot or Google Digital Garage. This develops your hard skills.
Learn platforms like Facebook Ads Manager, Google Analytics, SEMrush, Canva, and more. Familiarity with the popular digital marketing tools used by agencies gives you an edge. Therefore, having existing knowledge makes it easier to come up to speed quickly.
As a digital marketer, you need great writing and content creation skills. Hence, start a blog or create social media posts for fake brands to improve your copywriting and creativity. Experience writing marketing copy and content is a big value-add.
Establish your own social media presence by creating professional profiles on platforms like LinkedIn, Twitter, Instagram etc. Post regularly and build a following. This provides agencies with a glimpse of your brand marketing skills.
Attending marketing conferences and networking helps you make connections in the industry and learn about job openings. Follow key marketing thought leaders on social media. Develop your professional network before applying.
Highlight internships, certifications, platform skills, and relevant coursework. Showcase personal branding skills by formatting your resume to make it visually appealing. Eventually, this conveys your marketing abilities.
Research the agency beforehand and emphasize your enthusiasm for continually learning and growing as a marketer during interviews. Ask insightful questions that show your understanding of their business needs and how you can contribute.
As such, there are many digital marketing agencies that provide various assistance to firms for them to thrive in an online environment. Furthermore, these services include:
Search Engine Optimisation (SEO): Search engine optimization (SEO) enhances websites’ visibility on search engines, converting organic traffic to conversions and attaining an excellent ranking.
Pay-Per-Click (PPC) Advertising: Paid campaigns such as Google Ads or social media with a tailored traffic and conversion goal.
Social Media Marketing: Social media management, brand engagement, as well as running of paid social ad campaigns.
Content Marketing: Creating and marketing premium content like blog posts, videos, and infographics for target customers.
Email Marketing: Email campaigns for lead nurturing, customer retention, and sales.
Web Design and Development: Website design with user experience, responsiveness, and conversions in mind.
Online Reputation Management: Tracking online brand management, monitoring online reviews, and handling consumer concerns.
Analytics and Data Analysis: The use of aids such as Google Analytics for tracking site performance, determining ROI, and making informed decisions based on facts.
Influencer Marketing: Partnering with influencers to promote products and services and build more customer bases.
Conversion Rate Optimisation (CRO): Improving individual website components to lead more site visitors to take desirable actions like purchasing a product or service.
When researching agencies, look for these signs to identify the top players who will provide the best learning experience:
By following these tips and selectively targeting the cream of the crop agencies, you can successfully launch an exciting and fast-growing career in digital marketing. All the best!
Need guidance to find the right digital marketing agency fit? Reach out to the experts at OOm Singapore today for career advice and insights into the digital marketing job landscape. So, contact us today to learn more!
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Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.