The role of web design has continued to increase over time. Customers are continuously shopping for the products that they want online whether they are buying from a small scale retailer or a big vendor. Therefore, you need a website whether you are a small business owner or a big brand. You cannot take your business to the next level unless you have an excellent website.
The challenge that most small business owners make is that they just make websites for the sake of owning a site. The kind of site that you design will determine its impact on the target audience. You need a site that will add value to your customers. There are some elements in your web design that will reduce the bounce rate and increase the conversion rate. This is what will make your site to stand out in the market and increase the marketability of your brands
It does not matter which product or service you promote. If you have a branded website, it should be stylish. Remember the website will make your products and services to sell all over the world. You won’t be having geographical boundaries as long as you have a beautiful website in place. However, you will not achieve this objective unless you have the right practices in place. You need to know what your competitors are doing and be above them on the game. Let us look at some of the top web design trends for small businesses in 2018.
1. Changing Fonts:
The kind of font that you use on your website is very important when it comes to the response you will get from the users. People can decide whether they will view your website and read your content from what they see when they first open it. Make sure that the overall appeal of the website is very appealing. It should motivate the reader to desire to know whether it is readable or not. Let the font size and color be very clear. The article title or the important phrase gradually thickens. And it’s not a fonts set but one font file. Note visualization varies from Thin to Black. No frills. Therefore, set the right properties so that the readers can clearly visualize the font. You can use this as a critical element of attracting the attention of your visitors.
2. CSS markup:
The screen space can be zoned along and across. In each separate block, the information is given in different styles. So it’s easier for users to navigate the page. In this case, the most important thing is to give the users an excellent experience when navigating within your website. No person has the time to waste trying to move from one page to another on the same website. Make it very easy for the visitors to navigate from one page to another to get to understand what you have to offer. In this case, proper zoning of your screen is important. Put yourself in the shoes of the visitor and confirm whether you like what you are experiencing. You can also get comments from the friends that you trust and use their feedback to enhance the overall appeal of your website.
3. Useful content:
For small businesses, it is very important to emphasize the firm is at a high professional level. It can be done by placing long-read articles for clients. Make sure that the information that you are publishing is not only engaging but also informative. People are looking for knowledge and they should find it on your website. Once you do this, those individuals who visit your website will know that you are an authority in that field. You will discover that more and more people will begin to follow you because of the value of a post that you publish. To facilitate the perception, try to design such texts without piling up infographics, video and other effects. The laconic thematic picture with a superimposed lead paragraph. If the user goes to the page with the main text, where he will see only the article and nothing superfluous. Your fan base will grow within a very short period of time. The only work that you will be remaining with will be to convert these users into active customers. No one will want to read your content if it us boring. Use short and very precise content. The most important thing is to make sure that the information that you are publishing adds value to the readers. Remember readers will rely on what they are reading to make decisions. Don’t publish any false information as it will display you in the wrong light.
4. Air site:
How to achieve the fly effect while reading the Internet pages? Unusual dynamism is provided by fast scrolling of pictures. If the photos move faster than the scroll, an illusion of flight is created. The same effect occurs when pages do not just switch, but smoothly flow one into the other. No one wants to view pictures that are taking too long to load. Make the photos light so that they can load in one or two seconds. If this is not the case, then you will increase the bounce rate of the site. Be keen to use pictures that have very light and fast loading images if you want to succeed in this industry.
5. mFast download:
Even the most beautiful site will have a bad conversion if it works slowly. Most progressive design techniques slow down the pages loading. Use CDN to fix this.
A good provider, such as CDNvideo, offers its customers:
- The site acceleration more than 5 times;
- Qualitative live broadcasts with the start in 1 click;
- Free HTML5 player;
The high site productivity is the main trend. If the speed is low, most visitors will not wait to load fashionable design elements. You will find yourself increasing the bounce rate because of if long download periods. One characteristic of all internet users is that they are not patient when it comes to slow loading pages. They will abandon such pages after about 5 seconds and look for a better option. Do yourself some justice by not accepting to become a victim of the same.
With all this information, you have all it takes to develop the best website for your small business. Your business will target the global market within no time and you will find your self on the top of the game. The internet creates a flat platform and allows small businesses to compete favorably with the big brands.