Your Design

How To Use Images, Pictures, And Design Elements In Your Design

published on: 29.09.2023 last updated on: 10.10.2023

At the heart of any good design are stunning visuals consisting of images, pictures, and other design elements. They are the first thing we notice when we look at a product package, book cover, or website. Design elements are crucial parts of a design project. They determine the first impression, convey the message, and distinguish ordinary designs from exceptional ones.

In this guide, we explore the art of using visual elements in design. Whether you are making print designs on a box mockup, or a simple flyer, these tips will change your design game!

Basic Elements of Graphic Design

If design is a language, then visual elements are the vocabulary. This means that to communicate the true message of your creative work, you have to skillfully use visual or design elements.

There are tons of elements that come into play during a design process, but we’ll look at some of the most important ones.

They are:

  • Images: Images are anything from photographs to illustrations or graphics that visually represent the message of your design.
  • Pictures: Beyond just being photographs, pictures are used to connect with your audience on a profound level. They provide aesthetics and serve as visual storytellers.
  • Icons: Icons have the ability to distill ideas, actions, or objects into concise, recognizable symbols. Although often dismissed, icons can make a massive impact by adding a bit of flavor and personality to your design.
  • Lines: Even as the most basic element of design, they are often the most powerful. They represent simplicity, and flexibility, allowing you to alter them to suit the overall mood of the design.
  • Typography: Fonts and text styles are the elements that transform your design from just being seen to being heard. They give your design a tone and set the pace for how the message is received.
  • Color: Colors are the emotional architect of your design. They have the ability to evoke feelings within your audience and convey your message better.
  • Layout and Composition: Layout and composition describe how design elements are arranged on canvas. This canvas can be anything from a web page or a PSD mock-up object.

Tips For Using Design Elements in PSD Designs

Now that we know the six essential design elements, let’s see how to use them effectively to create breathtaking designs.

Tips For Using Design Elements in PSD Designs

1.   Choose the Right Images

The first step to choosing the right image is understanding the purpose, audience, and message of your design. For example, a travel website targeting adventurers and explorers may feature vibrant, high-resolution photos.

On the other hand, a corporate annual report may require more restrained visuals. Whether you’re designing a website, a poster, or a social media graphic, ensure that your images align with your goals.

2.   Use the Principles of Composition

Composition is the arrangement of different elements within your design. It can alter the course of your creative work depending on how you use it. So, for the best results, it’s important you apply the principles of composition. They are:

  • Rule of Thirds: This involves dividing your canvas into thirds, horizontally and vertically to create a pleasing balance.
  • Hierarchy: It entails the use of scale, color, and placement to guide the viewer’s eye through the design.
  • Negative Space: This means to give your design room to “breathe” by including empty spaces.
  • Alignment: This principle ensures that the design elements are lined up correctly to maintain clarity and professionalism.

3.   Use Colors With Emotions In Mind 

The best designs out there are the ones that can evoke a certain emotion within their audience— this is where colors come in. It is important that you choose color schemes that not only reflect the content but also convey a distinctive feeling.

For example, when designing a package for a sustainable, eco-friendly product you may want to lean towards earthy colors that convey this mood.

This is not to say that you cannot get creative and break stereotypical designs but ensure that the colors align with the overall message. Additionally, pay attention to contrast between elements, such as text and background to ensure readability and better visual interest.

4.   Pay Attention To Typography

Fonts and text placement are crucial for a successful design. They represent the tone of your entire work and also serve aesthetic purposes. To elevate your design, you’d want to select fonts that align with your target tone and message. Pay attention to brand identity, strive for uniqueness but also prioritize clarity.

5.   Aim for Visual Harmony and Storytelling

Achieving visual harmony is about ensuring that all design elements work together seamlessly. Consider how each element from images to lines, and colors contributes to the overall design. At the end of the day, you should aim for two results— an aesthetically pleasing work, and compelling narrative.

6.   Use the Right Design Tools and Resources

To bring your design ideas to life, you’ll need the right tools and resources. Photoshop is the go-to tool for making high-quality PSD designs. Nevertheless, you can explore other tools including the giant library of creative resources on Yellowimages. You’d find this platform if you are looking to access high-quality images, fonts, 3D mock-ups, icons, and many more.


Whether you are designing your next flyer or product package, mastering the art of using design elements will undoubtedly impact your work. Remember, every image, line, or color, carries the potential to speak volumes. However, it all depends on how you weave them to convey your true message. You’d speak more clearly with your designs with mockups from You can buy 3D mockups or take advantage of their free offerings. They’ve got you covered.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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