People have been marketing on social media for as long as it’s been around. In fact, social media marketing is a type of digital marketing strategy used by many companies to promote sales. Almost every popular social media platform has a business function, with tools and tips to help your business reach a wider audience.
As a business owner, it’s important to have a strong social media presence and to know which platform(s) will work the best for your type of business, as social media will be a very important part of launching your business.
6 Best Social Media Platforms For Marketing
Not only is Facebook the most popular social media platform today, but it’s also the best platform for you to promote your business. With over 2 billion active users every month, marketing on Facebook is beneficial for just about every kind of business. Some of the business functions that Facebook offers include:
- Audience engagement
- Customer service and reviews
You’re also able to post status updates, pictures, and videos just like you would on your personal account.
Instagram is another social media giant, with over 1 billion active users every month. This platform is most popular among the Millennial generation (those born between 1981 and 1996), and it’s fairly popular with their micro-generation counterparts: the “Xennials” (those born in the late 1970s and early 1980s) and the “Zennials” (those born in the late 1990s). Brand identity and recognition are important aspects of any business— especially those whose target audience falls in this generational category— and Instagram’s format is perfect for doing this. Your entire Instagram page reflects both your products and your identity, and you can use hashtags to help more people discover your brand.
Twitter differs in a lot of ways from Facebook and Instagram, but it’s still a good platform for marketing— having over 100 million users every day! If you’re in the blogging business or some other type of freelance work where you create original content, then this is the perfect platform for you. Twitter allows you to easily share links to your work, taking your followers directly to your website. Twitter also utilizes (and even created) the use of hashtags to help new people find your work.
If the original content you create takes the form of a video, then YouTube is the best social media platform for your business. With over 2 billion users, YouTube can also be beneficial for all types of businesses that can promote their product and/or company in video form, such as a product demonstration for customers, or as a way to show your company culture to job seekers. Instead of friends or followers, you have YouTube subscribers that can be notified every time you post a new video.
It is best suited for e-commerce businesses. It has over 400 million active users each month, with 87% of these users have bought an item off of Pinterest. Some of the business features:
- Built-in shopping feature
- Clickable links
- Description section for products
- Uploading of pictures
Creating a business page on Pinterest also gives you access to advertising options and other business tools to help promote your products.
LinkedIn is a unique platform, doubling as a job search site and a social networking platform. This platform has over 700 million registered users and is best suited for B2B (business to business) companies. However, this is a great platform for businesses of any type looking for new people to hire. LinkedIn helps you grow your professional network whether you’re a B2B company, a B2C (business to consumer) company, looking for qualified candidates, or even if you’re a freelancer.
Consistently posting to your social media account(s) is key. The reason social media is as popular as it is is that people are always using it, meaning that they’re constantly active.