Social media management for your business can be a big job. There are a lot of trends to stay on top of and you might want to be sure that you are responding to people’s comments and replies as well as getting new content out there on a daily basis.
This is the biggest challenge of taking care of your social media presence related to your business. Combine this pressure with needing to manage ads and other forms of content creation and you might be feeling very overwhelmed. Thankfully, there are some great ways to make social media posting much easier on a daily basis.
If you are ready to learn how to make your social media posting process easier than ever, read on!
Ways You Can Make Posting to Social Media Easier
Always remember that you are speaking to your target audience with each of your interactions on your social media sites. You do not want to lose track of the goals of your posts. Putting out content or information just to meet your daily posting goal is not going to deliver results in the way that posting quality content that is targeted correctly will.
1. Schedule Posts
This is one of the features that many people who are managing a social media presence for their business are not aware of. You can schedule your posts for months into the future if you want and you can even choose times of day that you want to have them appear in people’s feeds.
Being able to schedule your upcoming content for months out in the future makes it possible to “set-it-and-forget-it” when you are planning your posting schedule for the upcoming months. Always remember to identify the proper times for delivering your posts to make sure that you are getting max engagement for each one.
If you primarily sell your products overseas, you will need to consider what times to post your products carefully so they are seen by your target audience at relevant times of day in their respective countries.
2. Use Tools To Help You Keep Up
It can be a lot of work to reply to people asking about information to do with your products as well as responding to people’s replies to your posts. While it might be tempting to turn off commenting, you will be shutting the door to a lot of necessary social interaction with potential customers that will help convert them from interested parties to buyers of your products and services.
Thankfully, you can use tools that will alert you about keywords and other phrases that might be used in replies to your posts. When these key phrases come up, you will get a notification and you can head over to your social media account to rap out a quick reply. This can be very helpful to sort for comments that are directed at actually purchasing inquiries instead of general commentary that is more casual.
3. Use IFTTT
These social media rules will allow you to link up activities that happen on your feeds to help you capture information and pictures of your products that are being posted by users. This information can help you to analyze data and it can also help you to get connected with social media influencers or other people who can help you promote your goods through their own channels and social circles.
You can set up actions that will direct pictures with certain hashtags to show up in your dropbox for example. You can also set up rules that will notify you when new tweets are sent out with your product name mentioned in them. This makes it much easier to respond to and track activity about your products across all of your social media accounts.
4. Use an Expert Firm
Sometimes the best way to manage your social media posting needs is to outsource this job to a social media optimization firm. These companies know how to create the perfect content for your target audience, where to post this content, and when to deliver it for the best results.
They can offer up the same tools and skills for managing your social media ads as well and they can help you to create your own unique branding message and style to make you stand out from the crowd. Having a management company on your side will take the burden of this full-time task off your shoulders, allowing you the freedom to run your business without worry about Facebook or Twitter activity.
If you are not that interested in social media and hate being tied down to it, this is the best option for your social media posting needs. Having a team on your side will make sure that you never miss a beat and that your branding message and content outreach are always spot on.
Posting to Social Media is all About Strategy
Social media posting management is all about making a plan and sticking to it. If you are only checking in with your social media randomly throughout the day or you are posting sometimes and not others, you will find that your posts will not be very effective toward your conversions to sales or your branding message. Social media management is a full-time job but you can make it easy to manage with these tips and tricks.
There is no shame in outsourcing this complex process to professionals if you feel that you need the extra support. Having a team of talented content creators and data analysts on your side can make a huge difference in your social media posting process. Social media ads and content management can take time to learn and you may not have the time to commit to this part of your business management needs.
Leveraging tools that make social media posting easier will allow you to take back some of your valuable time while also increasing brand awareness and sales.