Are you aware of the best ways to do maintenance for your website?
Do you know ignoring crucial aspects of your website might cost you website traffic?
Have you been experiencing a drop in Search Rankings for your business website?
Is there a way by which you can follow Google’s Quality Guidelines and be efficient?
If you have been asking yourself the above questions with regard to your website, congratulations. In this article, we are going to point out the top 7 mistakes to avoid for your website.
With the rise of online-only businesses, a website is the only source of business for millions of businesses. However, most businesses cannot afford to engage with a Website Maintenance Plan for their website.
In the absence of a specialized digital agency, how do you ensure that your website keeps working at an optimum level? By following the points in the list, anyone can ensure proper optimization for their website at all times.
How should you plan your Ideal Business Website?
Before we come to the list of mistakes that need to be avoided, it is important to first discuss the basics. Most people are always in a rush to get their websites up and running. While losing time can mean losing revenues and customers, a poorly planned website is a no-show.
It is important that you plan the website by imagining it as a Business Proposal in your head. Imagine you are going to convince a client about your business. What are you going to show? Positive examples? Case Studies? Client Testimonials? Experience?
All these things are crucial elements when it comes to planning your website. One more important thing to remember is the importance of quality content on your website. This is a pre-requisite. To this end, please use original and non-plagiarised content at all times.
The aim is to showcase your expertise, the products, and services and build your credibility. Once you have been able to do that, people are going to come to your website or app at all times. By properly planning the basics, you can ensure that you do not end up making the mistakes in the first place.
Top 7 Website Mistakes to avoid: The List
1. Failure to Update Content on the website regularly:
It is important for a website to be regularly updated. This shows that there are actions and something new on the website at all times. The more Google indexes your website the better will be the optimization process.
It is important to create new pages and content on the website. You can follow this up by requesting indexing through the Google Search Console. One of the easiest ways to do this is to have a Blog Section. By publishing articles on a regular basis, you will be active in front of search engines.
2. Ignoring Optimizations for On-Page SEO:
Over time, due to adding more content, images, and sections, every website tends to get slower. The slower the loading speed of the website the higher will be the bounce rate. It is important to ensure that your website has a fast loading speed.
Simple things like compressing images, optimizing for mobile devices and having the right title tags, meta descriptions can make a huge difference. These are some crucial elements, which have a major impact on SEO. You do not need to employ the services of an agency to do the same.
3. Not paying attention to Broken and Incomplete Links on the website:
Broken and incomplete links have a major effect on the health and performance of your website. As a webmaster, it is necessary that you check for broken links at regular intervals. This process is not as difficult as it sounds.
By using a great broken link-checking tool like Dr. Link Check, you can find about the health of the links on your website. You can simply enter the website URL and let Dr. Link Check do its magic. The tool shows you all the broken links that need to be taken care of.
4. Failure to integrate Social Media into the scheme of things:
With nearly five billion active users on social media, no business can afford to ignore it anymore. It is important to use social media to divert traffic to your website. While no-follow links do not contribute to the SEO scores, they do have a positive impact.
Search engines see the traffic flowing to a website and ensure that the site is adequately placed in search rankings. For any online-only business, proper use of social media can ensure a successful and efficient website.
5. Not having a Blog Section on your website is an elementary mistake:
The future of digital marketing is Inbound Marketing. Rather than going after customers through paid ads, why not let them come to your platform. By creating the right kind of content, and injecting the search keywords, you can let audiences come to you.
This helps in building credibility, builds a brand’s reputation and converts into genuine revenues. A blog section, which is informative and helps solves people’s problems is widely respected and appreciated.
6. Not doing a periodic SEO Audit for the website:
An SEO audit for your website might be a long drawn process. However, as a process, it needs to be done once every six months. It takes into account all the elements of the website. Right from the website speed to broken links, you get an overall image of how you are performing.
It might get difficult for you to do the SEO audit on your own. However, you can follow a number of great YouTube-based tutorials that help in doing SEO audits. You might end up spending a week doing the SEO audit. In the end, the results will be worth the hard work.
7. Not Doing Keyword Research and compiling Website Content:
If your website does not have the keywords, which people are using to search for your industry niche, how do you expect Google to show them to people? Even though this might sound very elementary, there are many websites, which do not have the keyword-friendly website content.
It is important to use a keyword explorer tool that helps you with all the focus keywords. You can also inject some long-tail keywords on your website pages. Think of all these keywords as breadcrumbs, which Google uses to show to relevant audiences your website.
With increasing competition on the internet, any website, which does not live up to Google’s Quality Guidelines will fall. While other things like Link Building are also very important to improve search rankings, they are dependent on a host of other factors.
It should be remembered that search rankings always mean toppling someone who is on top of you. In order to do this, it is essential that your website be fully optimized at all times. By taking note of the 7 website mistakes, you can ensure that the basics of your website are all met.
While complex processes require help from a digital agency, the seven basics can be done by you itself. You can take help from several online tutorials that are easily available. Do you know other mistakes that should be avoided when it comes to improving website performance?
Let us know in the comments section below.
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