Are you searching for Which Of The Following Is A Benefit Of Search Advertising Over Display Advertising? If yes, you are reading the correct blog!
Now, how many times have you scoffed with frustration when another ad pops up while streaming your favorite music or while playing that online video? And that blissful sigh of relief when you find that ‘skip’ button.
Display ad sounds like a prolific idea, always immersing your target audience and constantly keeping them aware of the following product launch. But, in reality, it can create a distaste among your audience about your company.
There was a time when advertisers believed the number of times the ads were shown on television or the jingle played on radio directly correlates to a hike of customers.
Although this is not a completely false notion, you also have to remember the audience is evolving with time. Before, viewers quietly accepted the interruption of advertisement in their preferred medium of television or radio.
However, now everyone desires things quickly; hence such cooperation and patience shouldn’t be expected. Even though advertisements can immediately hook them if you want to get customers interested in your business, relying on display ads is not an efficient choice.
Which of the following is a benefit of search advertising over display advertising?
- Search Advertisement is cheaper than display advertisement.
- Search advertisement allows ads to be created in multiple formats.
- Search ads are more likely to be clicked on.
- Search advertising is shown to customers who search for specific terms.
Correct Answer: Search advertising is shown to customers who search for specific terms
Why Is This Option?
If you carefully read the other options, you can see that the other three aren’t exactly incorrect. Yes, they are comparatively cheaper than display, and it also has an ROI. While display ads are mostly one-dimensional created to appeal to your target audience, search ads can be created within five ad campaigns.
Needless to say, they are most likely to be clicked as customers are looking for it. However, coming to the correct option, the reason why it stands out is that through search advertisements, you are not reaching out to your target audience; rather, they are approaching you.
Customer Satisfaction Is The Most Important Thing For A Successful Business
Among the Benefits Of Search Advertising Over Display Advertising, display ads use the filtration method to get the target audience, and then the display ads are shown to them.
But, this method is not subtle and somehow forces people to watch something they probably don’t want to. Instead of opting for something that will possibly irritate them, use search ads; you can also target a set of audiences but allow them to come to you.
Nowadays, viewers have a very short attention span. Hence, you can’t make them sit for a whole minute to either read or watch something. This will naturally decrease your opportunity for full information.
With search ads, you can use amazing marketing tools like search engine optimization and the usage of keywords. You can also specify the location, demography, and language for your ad.
Search ads use a pull approach, so you have customers actively searching for your service. Therefore, with search ads, you can comprehensively know your customer needs so that you can fulfill the expectations. Once you have someone searching for the ad, you have already gained a potential customer. Now, you can keep them informed about all the developments.
How Will You Create Awareness?
The one major problem faced in spite of all the benefits of search advertising over display advertising is the lack of awareness. Because you are not displaying your ad on platforms every ten seconds, how do you expect customers to get to know you?
You can use SEO marketing as a method through keyword marketing. Every time someone searches for vocabulary related to your business, they will directly be taken to your site.
Another method is paid search advertising. You can have a deal with other content businesses to display your business as an anchor link on their website.
Display Ads Are Not All Bad
Advertisements over the years have altered and changed within the years and so have people’s perceptions of it. From radio jingles to minutes-long ads on the television and now social media. However, with all the choices presented to us, it might be concerning and overwhelming to choose the correct one.
It is not always that search ads are beneficial over display ads. If you want a business to stand out rather than choosing between search ads or display ads you can strategize and use the best of both worlds.
Search ads have their own perks as mentioned above but display ads can also be used from time to time to create awareness or being in the presence of your target and loyal customers.
The only difference is the platform. As everything is going digital now, search ads are best to be used over the virtual platforms rather than creating a hindrance for your viewers.
Display ads should be kept for more of the physical world for example newspapers, magazines, and outdoor advertisements like billboards. This will not only help you reach your target customers but also attract them.
Which Of The Following Is A Benefit Of Search Advertising Over Display Advertising? Remember one doesn’t open a music app to be bombarded with ads, the purpose there is more concentrated. But, if you display your ad for the next best mobile phone in the market in a technology magazine or newsletter, it is more likely to be seen because the purpose is diverse.