What Is The Best Time To Post On Instagram?



No matter how much we argue about how the number of likes on social media posts might be toxic, we all enjoy getting high numbers here. For individuals it is different, however, for businesses or influencers (for whom this is an income stream) the number of likes and engagement hold a whole lot of value.

Although the amount of engagement and likes does depend on the content and your following metrics, there is one more important element here that needs to be taken into account. It’s the time when you make the upload to your Instagram. You need to be vigilant in picking a time of when to post.

You might not realize it, but it is a key factor for engagement. For instance, imagine posting a picture at 2 a.m., not many people might be awake then to see it. Therefore, you need to time the posts you will be uploading for maximum engagement.

We don’t mean to rattle you. We’re here to guide you all the way. We have researched the best times that you can upload content on Instagram. However, to make sure that your posts go live on time that you’ll be setting, we recommend you use social media management tools.

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With these sorted, it is time for you to know what times are most suitable for posting on Instagram.

If You Are Aiming for Global Engagement

Who wouldn’t want to be acknowledged for their work and uniqueness beyond boundaries? For this to happen, you will need to keep in mind the time that you will be uploading the content.

Monday10 am – 12 pm
Tuesday9 am – 1 pm
Wednesday10 am – 1 pm
Friday9 am – 11 am

Overall, 8 a.m. – 5 p.m. isn’t a bad time for the general public to post. However, for businesses, and influencers the time stated above is important.

If you were considering posting on Sundays, we’d recommend otherwise. Let’s skip Sunday and Thursday. Let it be like your day off.

How to Find the Best Time for Your Account?

There are times when Instagram works very specifically for different profiles. You need to take into account what works for you!

The best way to determine what timings work ideally for you is by going back into your older posts and analyzing which post you made was able to get the most engagement. It wouldn’t take you a lot of time if you deploy a social media management tool as we said earlier.

This will not only allow you to find out more about what time worked best for you, but also an idea of what type of content, or video got more engagement than you had hoped. You can create your content layout that way and keep changing it too!

Quick Analysis

As per our research, one thing was certain and evident from the beginning. The maximum engagement generally was during the mid-week and mid-day remained the ideal time.

Nevertheless, the amount of engagement you wish to track needs to also reflect on your content quality. Make sure that your content is engaging and relevant. The one that would make people want to hit the like, and share buttons.

To ensure this, you need to stay ahead of all the trends and be aware of Instagram’s ever-changing algorithm, and you will be good to go!

Bottom Line

Instagram has become a passive or even active income source for many. Apart from that it is a great tool for marketing, and for any marketing strategy to be most effective, timing is an integral factor. So, keep in mind the timings we have stated above and follow the tips for making the best content and you will be able to get good engagement and ROI for marketing campaigns.

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Arnab Das is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.

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