Instagram has nearly 500 million daily users, and 80% of IG users follow at least one business account. As a marketer, if you do not include Instagram as a part of your social media marketing strategy, you are making a huge mistake. In that case, it all begins with creating the perfect Instagram profile. 

If you take note of all the popular Instagram accounts, you will find out that some elements are common between all these accounts. This is exactly why you must find out what an Instagram account consists of and how you can create the perfect profile as a result!

Keep reading to find out more. 

Dissecting An Instagram Profile: The Anatomy Of A Perfect Instagram Profile

What most users do wrong while checking out the anatomy of an Instagram account is spend time on less relevant topics, such as how to share your Instagram profile – I mean, you can share your profile while simply copying the Instagram profile link and then pasting it on the platform you want to share. 

But what about creating the perfect Instagram account? You can only make an ideal account by simply dissecting the same! So what does an excellent Instagram account consist of?

Let’s find out!

Private Public Profile:

The quest to create the perfect Instagram profile begins with making your account public. Yes, you cannot have a private account and wonder why your profile is not optimized – so by default, your account needs to be public, i.e., any Instagram user can view your account unless you block someone. 

You can easily make your profile public right now by following the steps mentioned below. 

• Open ‘options.’
• Check whether the ‘private account’ option has been turned off.

Searchable And Recognizable @Username:

While coming up with your username, it is important that your Instagram handle is searchable and, more importantly, recognizable. If the username perfect for your brand has already been taken, you can always use half of the name. That way, your account will pop up in the search when someone searches for your brand, even if you don’t have the exact username.

You can easily edit your Instagram username by following the steps mentioned below.

• Visit your IG profile page. 
• Tap the ‘edit profile’ button right beside your display picture.
• Now change the username and hit the ‘done’ button on the top right corner. 

Read More : How To Schedule Instagram Posts? The Ultimate Step By Step Guide Of 2022

Easily Searchable Business Name:

There’s a difference between your IG handle and your actual name. As a result, even if you don’t manage to get your desired username, you can always mention the entire name of your brand in place of the business name. During the search, this always appears under your handle and displays a picture. 

You can easily edit the name of your business by following the steps mentioned below.

• Visit your IG profile page. 
• Tap the ‘edit profile’ button right beside your display picture.
• Now change the business name, and click on the ‘done’ button in the top right corner. 

An Instagram Display Picture:

Most businesses put up their logos on Display Picture, but in case there’s something else more relevant for your brand, you can always opt for the same. The point behind having a good display picture is people will remember what’s on display. Just keep in mind the specifications for your IG DP will be 110*110 pixels, which is a perfect square. 

If you are wondering how to change profile pictures on Instagram, then follow the steps mentioned below.

• Visit your IG profile page. 
• Tap the ‘edit profile’ button right beside your display picture.
• Now click on the ‘edit’ button on the top right.
• Then either add a new photo from your device or import one from Twitter or Facebook.
• Don’t forget to hit ‘done.’

Informative, Actionable, Delightful Instagram Bio:

Just like your display picture is one of the first things anyone visiting your page will check out, your bio is the next important thing to witness. More importantly, your bio is one of the only places where you can add links and make people notice. Additionally, so that you know, you have to keep your bio not more than 150 characters. 

If you are wondering how to write a bio that’s delightful, actionable, and informative at the same time, follow the steps mentioned below.

• Make sure people know what your profile is all about.
• Make sure you provide people with a reason to follow you. 
• Make sure you mention who you are and what you are good at.
• Don’t forget to drop a few hints about your personality.

High-Quality Photos:

Did you know that one of the biggest parts of having an optimized Instagram profile is posting photos that are high in qualitative terms? When someone visits your profile, chances are that these people will scroll through the first few photos – the quality here becomes a major highlight. 

Follow the tips mentioned below to ensure that all the photos you are posting are qualitatively high. 

• Choose subjects that are relevant and interesting.
• Post photos that are shot well and framed even better.
• You need to do some solid editing.

Regular, Consistent Posts:

The thing about having a successful, optimized profile is you have to be active on the platform. So a standalone post every month will not help! But that doesn’t mean you must post several times during the day. Your focus, instead, should be on creating content and publishing the same at the RIGHT TIME for your audience. 

Follow the tips mentioned below to become consistent with creating and publishing content on your Instagram profile. 

• Pick an Instagram profile template or a few templates.
• Create a content calendar.
• Opt for time zones that best suit your target audience.
• Don’t forget to check out what your competition is doing!

Read More: 5 Ways to Get Most Out of Instagram Creator Accounts

Frequently Asked Questions (FAQs)!

Check out the most frequently asked questions about creating the perfect Instagram profile below!

1. What Is My Instagram Profile?

Your profile on Instagram is where you can access all your photos, videos, related content, and different settings. Here, you can view everything you or even the people you follow have shared, not just that! You can also check out who follows you and who you follow!

2. Which Profile Is Best For Instagram?

The best Instagram profiles you can most definitely follow are as follows,

• Selena Gomez,
• Cristiano Ronaldo,
• Humans of NY,
• Doug the Pug, and
• Kylie Cosmetics.

3. Can You Check Who Looks At Your Instagram Profile?

You cannot check who looks at your profile on Instagram. Instagram doesn’t enable users to check who looks at their profile. So, you can check out someone’s account. But, the user will never find out who has visited their accounts. 

4. How Do You Make Your Instagram Profile Attractive?

Follow the tips mentioned below to make your profile on Instagram attractive.

• Select a subject,
• Choose a color palette,
• Pick a filter and then stick to the same,
• Audit your content, and
• Take good photos.

And It’s A Wrap!

Now that you have a fair idea about what the perfect Instagram profile can consist of, you might be worrying about how to copy an Instagram profile link or busy googling ‘how to share my Instagram profile?’ But then that’s the fun part of the platform. You can easily figure out such details in the blink of an eye, but only when you are an active user. 

In the meantime, don’t forget to share your thoughts and experiences in the comments below. 

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