The plumbing services industry is highly competitive. So, the market players have to distinguish themselves. You need to increase their ranking on the internet to attract even more new potential customers for their businesses. That’s where Plumber SEO services come in.
Plumbing agencies need search engine optimization to boost their online visibility, traffic, and sales. We will plot a case study to demonstrate the role of plumber service further.
This case study discusses some instances of plumbing companies. These companies witnessed a dramatic increase in online visibility, traffic, and conversion numbers. However, most credit goes to plumber SEO services.
We will talk about their tactics and methods to achieve those results.
These case studies depict the sheer role of plumber SEO services in uplifting the market position of the plumbing company(s).
Company A was a mid-size B2C plumbing service provider. They weren’t new to the field. Yet, they struggled to become more visible online in a competitive industry.
On Google, their website appeared on the third or fourth page of search results for generic or ‘head’ terms related to plumbing services.
Their business offered outstanding services. However, they weren’t available for relevant long-tail searches.
It’s not unusual for small and medium-sized enterprises to have poor organic visibility – ranking for competitive terms.
They often have a tough time. They struggled to invest in SEO because it doesn’t show immediate results.
According to Brian Clifton from Brafton, SEO is a long-term strategy.
It’s all about increasing organic search rankings to improve market share, sales, and conversions months or even years down the road. However, businesses are now bent on short-term ROI only (often financial).
But what if your digital product wasn’t showing up at all?
According to experts, Company A did everything right with their off-page optimization. Even then, their website was sitting on the third and fourth pages of results on a typical Google search.
Hence, they needed to attract more organic traffic and fewer inquiries. And that’s where they went wrong.
SEO AUDIT reveals important issues that demand attention. These are:
The steps to solve this problem are as follows:
Step 1: The first step was to focus on targeting keywords.
The agency conducted significant keyword research to find high-value keywords.
The primary keywords had high search volumes, suggesting that potential customers would type these words into Google when looking for a plumber.
Once the team found relevant keywords, they incorporated them into the website. However, in multiple locations. Including content, page titles, and headlines.
Step 2: After this, the plumber seo services agency had to optimize the website. To do so, they could check image optimization while uploading.
The best ways to check and manage optimization are:
Step 3: To help with the previous steps, the agency built a Google My Business profile for Company A. Hence, they optimized it to appear correct and current when searched. The agency also asked happy customers to leave reviews on the company’s website.
Six months later, Company A’s website yielded several search terms’ leading results, with increased organic traffic. Hence, the website was attracting two or three new customer inquiries daily.
So Company B, a family plumbing business in town, decided to hire an SEO specialist to create an overarching content strategy that would serve as a vehicle to drive SEO supremacy, helping them be first on people’s search engine result pages.
The content strategy included creating a blog comprised of posts with information and insights into common plumbing problems and remedies.
The SEO expert used extensive keyword research. They had to learn which topics were relevant to the site’s audience and had good search volume. Therefore, they developed a content calendar to build a schedule of blog posts. The posts focused on:
Each blog post was built with and around those keywords, meta descriptions, and internal links to other articles on the site.
In contrast, Company B constantly promo-tuned its blog posts—placing them in paid social media advertising campaigns. They also shared them through email marketing and engaged with readers by responding to comments and questions in other ways.
The band created an online community based on trust.
In the follow-up, cultivating the plumbing news editor in the post-Google town became a sequential plan of posting high-value content. The result was a more favorable ranking in Google searches. In a snap, they became the source that residents turned to for plumbing news.
In a year, Company B’s blog had emerged as a significant source of organic traffic, referring hundreds of monthly visitors to its website. The improved visibility translated into an increase in inquiries and bookings. Thus, they delivered on the promise that content marketing can be synonymous with great SEO.
This small scale is highly relevant to Company C. It is a small plumbing company servicing a specific geographic area.
Their clientele is mainly other homeowners and small businesses in their area.
so appearing in local results is the most essential element of their SEO. With this in mind, they hired an SEO consultant to help them develop a robust local SEO strategy.
The first task was to claim and optimize their Google My Business listing. It was followed by specifying the correct address, phone number, and operating hours.
The task also required adding high-quality photos of the team and completed jobs to look professional and trustworthy.
Then, the consultant optimized the content on the site’s pages for ‘local queries’ such as ‘plumber in [city name]’ and ‘emergency plumbing services [city name].’
Online reviews were equally important. The company took steps to convert positive reviews into endorsements. The company focused on its Google My Business profile and other review sites’ profiles.
It also added a review management system to address adverse reviews promptly. Hence, the customer-first policy was implemented.
The consultant also gave her local citations by submitting the business information to other websites and online directories. These locations listed local businesses and other local business listings.
Each local citation from that directory acted as a regional ‘vote’ for her site. Hence, the more local citations she had, the more relevant local search results she generated.
Her local search rankings also improved in local search engine results.
To gain these citations and links, the consultant would perform ‘outreach’ (approaching businesses and people online responsible for maintaining any single listing and writing back to them asking to be included). She could also hire a company to do it for her. She also received plenty of local link-building suggestions. Link-building suggestions are business links from local businesses and organizations.
The results were stunning. Within a few months in searches for local plumbing, they returned listings for Company C. Usually, the listings were among the top three.
Moreover, their Google My Business profile received hundreds of views and clicks. It also resulted in a sharp increase in phone calls and service requests.
Moreover, their renewed focus on local SEO revamped Company C’s position. Now, they were again a reliable local plumbing service provider.
Company D’s website is for a state-wide plumbing company. Hence, the website has multiple service location pages. Its technical performance and user experience were also poor.
Despite abundant content and niche authority, the bounce and conversion rates were high.
So, they needed an SEO company to focus on technical SEO and website redesign.
The agency first performed a detailed technical audit of the website. As an outcome, they highlighted several critical issues affecting site speed. Some of the main problems were:
The agency performed several technical SEO fixes. The main actions were:
Acknowledging mobile optimization, the agency redesigned the website. Hence, the site became responsive and mobile-friendly. It also featured a clear, uncluttered layout. After plumber SEO services, the layout would remain organized, even at smaller screen resolutions. Touch elements were enhanced. At the same time, all data became mobile-optimized. The rate of CTA also improved.
In addition to the technical fixes, the agency helped make the site more relevant. Their plumber SEO services optimized the site content. Firstly, the content became keyword relevant. Secondly, the sites now had a good data mark-up.
As a result, search engines can easily find the site’s content now.
The agency also performed an internal linking audit. It was to ensure the site has connected and user-friendly pages.
The results were promising: within a few months. Firstly, Company D saw organic traffic increase by almost 75 percent. Secondly, the bounce rates became half. Thirdly, there was clinical growth in conversion rates.
We can say that Company D’s site has ‘organic traffic.’ It was the most crucial role of plumber SEO services in Company D. As a result, the paying customers were drawn naturally to the website. Combining technical SEO and a customer-friendly and intuitive website design helped staunch business growth.
Company E is a small-business plumbing company. They also have a large social media following, But E wanted to enhance its SEO and social media use. Their prime goal was improving the site’s online visibility.
So, Company E approached an SEO specialist. The specialist plumber SEO services devised a plan for using social media. Company E also planned to enhance its performance with SEO.
Step 1: His first step was to conduct a social media audit. There, he studied Company E’s social media pages and posts.
He also found opportunities to add keywords and relevant hashtags. The goal was to further optimize social media posts for discoverability by users and search engines.
Step 2: He also identified ways to incorporate social sharing to promote blog posts and website content by sharing it on social media.
Step 3: The expert prodded Company E to converse with their users. They used sources like social media replies, comments, and user-generated content sharing. The objective was to maximize their reach.
This would create a community and generate crucial social signals. Hence, this results in a corresponding boost in search engine rankings.
Step 4: The expert encouraged them to add social media share buttons to their blog pages. This would allow visitors to share their content on their social media profiles easily. Hence, others could spread it, adding more traffic to the website.
Step 5: One final element the expert suggested was to launch further social media advertising campaigns. But this time, the focus was on local audiences to gain additional traction.
The lessons for SEO also emerged strongly here. Company E now had an incredible boost in social media traffic to its website, a higher level of engagement with the posts, and real-time analytics for monitoring activity on the Twitter account. This symbiosis considerably lifted SEOt, boosting company E’s web presence and enabling better branding and customer engagement.
These plumbing companies perfectly represented their triumphant stories. However, plumber SEO services made that possible. The Plumber SEO strategy dramatically changed their website performance and overall online presence.
Getting there, however, required employing deliberate SEO tactics. The primary tactics were improving website content and technical performance. To do so, they used content marketing and integrated social media elements.
Again, the elements were based on each company’s unique SEO needs and target goals.
These case studies demonstrate that plumber SEO services can help the industry in the long run.
With such thoughtful and well-executed Plumber SEO efforts, plumbing companies can grow. Their sites can expect increased visibility, organic traffic, and ultimate business growth.
For the long haul, plumbing companies must know the latest SEO trends and best practices for online business optimization.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
