In the last few months, marketers are trying to explore how they can improve their Inbound Marketing ROIs. They are leveraging platforms like Quora, Reddit, Medium, and Question Hub to get more traffic flowing to their brand websites.
The common mistake that almost all brands make is not thinking of social media and SEO as being complementary to one another. We see frequent examples of how brands push both these strategies in watertight compartments.
In most instances, there is no communication whatsoever between teams that handle social media and SEO activities. This is a problem that needs to be reversed immediately.
In this article, we discuss how brands need to engage SEO to help grow more traffic by taking help from social media platforms. If you are someone that is looking to add a new and interesting dimension to your digital marketing, this article will help you in multiple ways.
- 1 Social Media Platforms: What you should know
- 2 What is a Social Media SEO Strategy: 5 Important Tips
- 2.1 1. Evolve a Common Keyword Strategy for SEO and Social Media-
- 2.2 2. Integrate Branded Links on your Social Media Profile and Posts-
- 2.3 3. Start Putting Social Media Share Buttons on your Website Blogs-
- 2.4 4. Audit your Social Media Pages and Optimize them for Best Results-
- 2.5 5. Build Interesting Relationships with Bloggers and Influencers-
- 3 The Final Word
Social Media Platforms: What you should know
Maintaining an active presence on social media means sharing your brand’s content on platforms like Facebook, Instagram, LinkedIn, Snap, YouTube, and TikTok among others.
The important thing to note is that social media helps in spreading awareness about your brand. Just like search engines, the algorithms of social platforms are tuned to help in search and discovery.
If the content on your brand’s social media pages is interesting enough, audiences will feel encouraged to know more about your brand. They can do so by clicking on the links to your brand website or simply typing in your brand’s name on Google’s search bar.
In both respects, you will see that it benefits your brand’s online marketing efforts. When they type the brand name on Google, it benefits the branded keyword search. When they click on a link and go to the website, it aids traffic flow and becomes considered as an authority sign.
What is a Social Media SEO Strategy: 5 Important Tips
1. Evolve a Common Keyword Strategy for SEO and Social Media-
One of the best strategies that brands can follow to optimize both SEO and SMM is to use integrated keywords.
Make sure that the keywords you are targeting for your SEO activities are being generously used in your social media copies. At the end of the day, everything operates on the search engine. By having this, you will amplify your search volumes.
2. Integrate Branded Links on your Social Media Profile and Posts-
Historically, we have always grown up knowing that links on social platforms are No-Follow in nature. However, if experts and insiders are to be believed that is something that is slowly changing.
Many believe that given the kind of authority social platforms have any link, is worth its weight in gold. Brands need to put branded links on their social media profiles and posts.
People love to read interesting and informative content. They also feel the need to share them with their friends, family members, colleagues, or even followers.
By putting something as simple as social media share buttons on your website blogs, you can ensure that your content gets shared and discovered. The more shares you have, the better it will be for your SEO.
4. Audit your Social Media Pages and Optimize them for Best Results-
What if I told you that you need to perform an On-Page analysis of your social profiles as well? This means ensuring that your page description carries your targeted keywords and brand links.
Additionally, you need to ensure that all the content is genuine and up-to-date on your social profiles. Make sure to write original content and not copy-paste them from the website.
5. Build Interesting Relationships with Bloggers and Influencers-
Everyone knows that strategies like Blogger Outreach are great for SEO, while Influencer Marketing boosts social media performance. You need to understand that on most occasions, bloggers and influencers can overlap.
This means that you have the possibility of using one individual for both your SEO and SMM efforts. The key is to build relationships that are long-term.
The Final Word
Brands that are able to evolve a uniform SEO and SMM strategy can expect great results for online performance. It is high time that greater strategic collaboration is pushed between SEO and Social Media Teams.
SMM teams can learn a lot from SEO executives about technical and tactical strategies. Conversely, SEO professionals can learn a lot from SMM experts about creative strategies. If you have any questions on Social Media SEO that you would like us to address, please let us know in the comments below.