Most people have been hearing about big data but they don’t know its actual meaning. The term describes a large volume of data (both unstructured and structural) that engulfs a business on a daily bas…
10 Steps Use Facebook Live: Expert Guide
Facebook is a social media platform that is the most popular in the world, with over two billion users. It provides brands with a range of ways in which they can engage and interact worth their audien…
How to Build Your Brand Reputation on Social Media
In the past, people could visit the stores and engage in purchases and sales of goods and services, thus experiencing the brands. But with the hourly needs of people, almost all brands are now availab…
A Guide to the Best Social Media Campaigns for Brands
In the current world, almost everyone has an account on social media. People are here mainly for business and networking purposes, stay connected to people across the globe and even for chatting with …
How to Plan Your Instagram TV Strategy
The use of Instagram TV strategy (IGTV) is a game-changer for this social platform. The new addition to this application has transformed this platform from a photo-sharing channel to a video sharing o…
Top Ten Content Strategies for Social Media
You cannot ignore the power of social media nowadays. A large proportion of the world population is using several social media platforms. Therefore, your brand cannot afford to miss out on social medi…
The Ultimate Guide to Advertising in 2019
What comes to your mind when you hear about the term advertising? Could it be the posters you see in the subway stations or the billboards that are along the highway? It can also be the super bowl com…
How To Measure Influencer Marketing ROI Effectively
Influencer marketing campaigns often demand higher budgets to create significant results. Because marketing teams sometimes exceed their initial budget when conducting such a campaign, businesses stri…
The Ultimate Guide to Landing Pages
You visit landing pages on several instances as you browse through the internet. In most cases, the internet will direct you on a landing page whenever you click on an ad. Most landing pages also foll…
Plan a Social Media Strategy for a B2B in 10 Easy Steps
For some time now, most B2B companies have found themselves struggling to grasp social media marketing while others have chosen to ignore it altogether. B2C companies have, on the other hand, had thei…