Social media has turned out to be one of the most critical methods people are connecting with others all over the world. We find out that there are millions of individuals joining in this networks thus being able to keep I touch with their friends and families living on the other sides of the globe, just as they are doing with those closer. It has also aided in the opening of opportunities for thousands of people making money from their computers without having to work the nine to five jobs.
Consider what these social media sites are for, best in sharing blogs, news, videos, and pictures. This is much important in transmitting the right messages to the right persons and also saves time when you have these sites, however, you should be keen on the best times to post on social media to ensure that you are updating and keeping in touch with your audience.
And since social media is always evolving and the user’s behaviors are changing with it, one fact that never changes is that all social media platforms are moving fast, with the constant streams of content contesting for attention. In the case you need the most eyes possible on your materials while maximizing engagements, you will need to know the best times to post on social media.
How to know the best times to post on social media:
Check the stats:
All the social media platforms have their stats, which you can read for yourself. They have the overall stats and usually the ability to looking at your stats. You can then combine what you know about your audiences, with what the social media you are using is saying about when people are likely to read your messages, then start from there.
Many people tend to ignore the numbers, but this is one of the most important when it comes to getting your messages out to your audiences at the right places and the correct times. Your messages could be perfect, but when they have no views, this will not matter; therefore, numbers are ideal.
Know your audience:
This is a fact that one cannot escape. It is necessary that you take your time to study your audience. Getting your results will depend on knowing your target audience intimately. In the case you wish to inspire your audience using their language is ideal.
You must also have an interest in knowing what they do for fun, where they live and work .this can give you estimates on how much they earn and what they can afford in spending on extra items. Understanding the things that cause them problems and how your services and products solve their problems is necessary. You can be able to communicate this via social media.
Test your assumptions:
It is necessary to carry out a test once you create some assumptions from what you know about your audiences and what the statistics tell you. You can choose to send the message two to three times and check the numbers. You can analyze the times that made most opens, actions, and shares. In the case, this case the findings will aid you to know the best times to post on social media.
Try not to skip the A/B tests in your endeavors to market. Remember failure to test your actions will never know if what you are doing is truly working or can work. This will make you unable to expand upon your successes and do better marketing campaigns.
Once you are aware of how to get your audiences, it is vital that you take in what is working, expand it, and improve your social media marketing. Remember that marketing in this digital age, change is a continuous thing; thus you should always keep studying your markets, testing the results and analyzing it for you to keep rising to the top of the marketing games.
The best times to post on social media advantages:
- Increased sales
- Increased brand loyalty
- You get to know and get closer to your target audience
- High chances of getting recognized
- You can solve problems relating to your brands at the right time.
You can’t just post anything you feel like on your company’s social media pages. Thus you need to consider the relevant articles to post on your WordPress, statuses on Facebook, links and tweets and photos on Pinterest. Apart from knowing the proper post you can publish on these social networks, another key element you should get familiar with is the best times to post on social media. When you master this art of posting at the appropriate times or peak times on these sites, this can help to advertise your business as most people will always be present on the social platforms at these times.
Here are thus the best times to post on social media for 2019:
This is a bustling platform, and the fact is that it has lots of data. Researches have it that Twitter is exceptionally active on the weekends. Precisely, the engagements with brands are about twenty percent higher on Fridays to Sundays than it is from Mondays to Thursdays.
This does not only mean you can tweet on weekends. Twitter is a go platform for authors, experts, and journalists who share our opinions all around the clock. Since there are these plenty’s of activities, you do not want to miss getting engaged during the week. When it comes to these weekdays’ times, it will depend on your goals for individual tweets. But the high engagement times can be on Thursdays from 4 p.m. -8 p.m. and Fridays from 7 a.m. -11 a.m.
But in the case you need many people possible to click through, 12 p.m. and 6 p.m. are the two peak times. In the case you are going for retweets, 5 p.m. can give the ideal opportunities. Therefore, from both fact, focusing your majority twitter activities should be later in the days.
This site for blogging is usually different from the others as it has different timing rates. Typically, the best times to post your blogs are often on Mondays, Tuesdays, and Sundays between 2 p.m. and 10 p.m. As this times will give you the most clicks.
Posting on Instagram will depend on how you plan around people’s workdays. Users are fond of scrolling through videos, stories, and images on the platform for bits of bite-sized contents they can engage in during their free moments when they are not hard at work.
The peak engagement time for users on IG is usually lunch time. It’s not that people are uploading pictures of their dishes, but they are also checking their feeds for contents they posted .the best times to do these postings are usually on weekdays Tuesdays to Fridays and a bit on Saturdays.
More so, the other best time to post on social media; Instagram is right after working hours as more engagements are recognized. Many users will tend to check their feeds as they commute home or while they are enjoying the evenings in their couches after work. So you should aim at pushing your contents at the most times your target audiences are free or done with their jobs.
Facebook plays a very vital part of promoting your social strategies. Thus the best times to post on this social media is during the end of the workweeks. Especially on Thursdays and Fridays as this are the two days when engagement is so high with Sunday being the next on the list.
When it comes to posting its evident that 1 p.m. I the best hour for you to post and share your pictures, ideas, and videos with 3 p.m. generating the most clicks. In the case, you need to strike a balance between these two goals, having your social media publishing’s during early afternoons could be smart bets.
Usually, the safest times for you to post are on weekdays between 10 a.m. to 5 p.m. Remember that the lowest engagements will be received every day and Sundays from 10 p.m. to 4 a.m.
LinkedIn is targeting more specific audiences than the other social networks as it continues growing. These networks more niche audiences are no reasons to ignore its marketing powers. This is very useful, especially if you are generating leads in the B2B space. The best times to post on social media sites such as LinkedIn are right before and after work, that is from 7 a.m. to 8.30 am and 5 p.m. to 6 p.m. any time from Mondays to Fridays at 9 a.m. to 5 p.m. are usually considered the worst times. Tuesday and Thursday are the best days to post on LinkedIn.
Products and businesses dealing in beauty, decorations, designs, and fashions or DIY, in general, can make the most by posting on this social platform. Finding has it that the average Pinterest users spend more than 16 minutes on the site every time they visit.
The best times to post on social media using Pinterest are during the week from 2 p.m. to 4 p.m. and from 8 p.m. to 11 p.m. the other times can work even quite well on Saturday mornings.
Although email is a different medium than social, the fact remains that it plays very vital roles in the online marketing strategies for any business. It is worth taking a quick look at the best time to hit the send button.
Research has it that in the case you are doing promotional emails to consumers, 6 a.m. to 10 a.m., and then 7 p.m. to 10 p.m. can be the two most appropriate times. In the case you are in the B2B markets, from 5 p.m. to 7 p.m. could be the best times to send the emails.
Read more: 6 Ways to Build Email List from Scratch
Social media can be used in the provision of more traffic. However, there are so many valuable social media platforms out there, and you need to take much care not to spend the bulk of your time chasing the low converting traffic sites.
It will not matter what social media processes tell you, the return on your invested times trying to get people from Twitter, Instagram, Facebook, LinkedIn, and Pinterest back to your websites to join your lists is not very high.
Since most of the people will go to this social media sites to hang out and socialize, ensure that you are socially approaching them. Do not make any attempt of selling on this social media sites, but entice the people to get to your brands indirectly.
Also, the best time to post on social media should factor in the social media websites you are using and the time zones in which the majority of your customers are in at all times.
In the article above, the times listed are averages. The fact is that you might find out your own audiences best engagement time’s .the best ways you can determine the best times to post on social media for your brands is through experimentation. With the aid of the social media management tools, you can schedule posts at various times over several weeks and determine the best times to post on social media that works bests with your audiences.
Do not tend to forget about your competitors. You can track off the way they are progressing and notice when they are getting high engagements on their posts. The chances are this could also guarantee you the best times to post on social media.
You can then test this out by trying to display at this times when they are quiet. But you should remember that platforms vary; thus, separate tracking can aid in getting the best results.
Now that you know of the best times to post on social media, all which is left for you is to take into action what we have covered. Remember that by utilizing the social media dashboards, you can be able to track the exact results refining these times being the ideal ranges for your specific businesses.
Would you like to know the best times to post on social media for the best results? Feel free to get to us on firstname.lastname@example.org for the best way forward.