digital Marketing

The Guide to Digital Marketing Costs in Singapore?



Worried about the digital ado-sphere in today’s digital and tech-savvy world? You have many platforms and active campaigns to viable to digital platforms to see the success grow in the form of personal brand & market statistics. Looking around, it is easy to analyze how many people are habitual in using their smartphones. Now think, how well could your business reach the users with digital marketing techniques through their smartphones? While the digital media era has been all about smartphones, a big number of companies have succeeded through intensive digital marketing campaigns. These digital marketing campaigns might be free advertisement or paid services depending on what a business prefers.

What are the popular digital marketing services involved in a campaign?

With branding and promotions, one relies on their wits to get the word out. On the bright side, a number of digital marketing tools have made it easier for the slow pacers to compete and learn new terminologies. One of such is campaigning with the right strategy.

Read also: Top 10 Social Media Analytics Tools for Marketers

A campaign includes various activities carried out by a marketing agency including SEO, content marketing, sponsored posts, social media marketing, mobile marketing, and email marketing. However, the list does not end here. Digital marketing specialization also includes pay-per-click ads, display ads, video marketing, etc.  All such events taken together are a digital marketing tool that enables a company to create its brand awareness and enhance user engagement. The marketers handle all of these together and utilize the combination to make the most to meet the client’s marketing requirements.

What makes a good digital marketing agency? How to choose one?

A lot of factors matter when it comes to choosing a digital marketing agency in Singapore. Clients and employee interactions with the core members and a common understanding are quite necessary to keep up with the business growth with shaping technologies. While you plan to invest, never consider cheap investment companies or companies charging you high. The pricing of a company cannot determine its quality of services. For example, cheap digital marketing services providing company may not always mean that it does not offer high-quality services and similarly, a costly servicing company will again not mean that the quality would be high. Here are the top three factors to consider when you choose your digital marketing agency.

It should have a strong brand name and a digital presence

A good digital marketing company can firstly prove its services by itself by holding a strong brand name and a digital presence. If they aren’t able to do it for themselves, how can you trust them to be doing it for you? Check out where the company stands in the market. Have a look at their website and see if it fascinates you.

Look for their portfolio and work experience

The second factor to consider is to have a look at their working experience and their expertise in the industry. Find out who have been their customers before. Check out the results they’ve been offering in the past for their clients. Also, consider what sort of services they have experienced. A portfolio will demonstrate its entire work and experience. Have a look at their website and also connect with them for personal communication about their work.

Check for their efficiency

Find out what services they include in their digital marketing campaigns. They should be firm with their technicalities such as SEO, usage of social media platforms, their efficiency with using tools, and all the services that are present in their marketing package. Check out for individual services of these companies too. Social media is one of the most reliable tools one cannot ignore for marketing campaigns. Check out social media marketing Cost Singapore to get an idea of what you might be charged.

What factors determine the pricing?

A preface to your earlier decisions in digital marketing is important to keep away from crazy mistakes. Starting a business doesn’t have to mean about the pricing and plans, at least when it comes to your important decisions in life. Before branching out and building new lists, tap into your existing resources. Four significant factors determine the actual price of a marketing campaign. Firstly, it is identifying what level of reach do you intend to have on the market. Secondly, it is the level of skills you expect to be involved in your project. For example, you may need SEO services, social media services, video creations, marketing, etc. Thus, each of them adds up to the cost. Thirdly, it is the type of service that matters. Lastly, your entire duration of marketing that’s been expected will determine the price.

A typical digital marketing agency would charge you something between $1000 to $5000 depending on the factors mentioned above. Hourly rates of freelancers would lie between $50 – $200 building the entire project cost you something between $5000 – $10,000. The prices vary depending on the experience and expertise of the freelancers.

Communicating with marketing companies

Being very clear about your marketing goals is imperative. You should be able to tell your vendors about what you wish to achieve out of this campaign.

Secondly, ask the team to help you with the essential metrics. It will let you identify the progress of your goal. The metrics are the best possible way to keep track of the performance of a marketing company and check if they’ve been able to achieve what you wished for.

Thirdly, ask the team about what have they been doing to reach success through their campaign, i.e., how have they been helping you to get the desired results. For example, are they using SEO techniques, social media techniques, video marketing techniques, content, etc.?

Find out the individual cost of the services. You must know the individual SEO services pricing in Singapore, individual social media posts, content costs, etc. You will end up being sure about choosing a perfect combination that’s within your budget, affordable, and returning to the investment made.

Consider these tips, and you are sure to make it to the best of your marketing campaigns with the right investments made.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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