WhatsApp Business is a free app that allows small and medium businesses to communicate with their customers and prospects. Like a WhatsApp Channel, it lets companies and brands do this quickly, conveniently, and personally. Therefore, if a business wishes to expand its customer support, this can be one of the best tools.

Read this post to learn how to use WhatsApp Business to expand your digital marketing and customer support efforts.

Why Should Brands Use WhatsApp Business?

A WhatsApp Business model can help you enhance your brand’s WhatsApp marketing efforts by providing various features and benefits. This includes:

• A business profile that showcases your brand identity, contact information, and website is similar to your LinkedIn profile. 
• Your product catalog displays your products and services and allows customers to browse and order directly from WhatsApp.
• The chatbot can automate customer service by answering common questions and providing information and updates.
• A payment system that enables customers to pay for your products and services securely and easily within WhatsApp.
• It lets you send and receive text, voice, video, and media messages and create groups and broadcast lists.
• A statistics tool that tracks and measures your WhatsApp message delivery, open, and read rates. Moreover, it should help you optimize your marketing campaigns.

How To Use WhatsApp Business?

Follow the steps below to learn how to use WhatsApp Business to set up your business for success!

Step 1: Set Up Your Whatsapp Business Account And Profile

The first step to using WhatsApp Business Web is to set up your WhatsApp Business account and profile. You will need a phone number not already linked to WhatsApp and a smartphone supporting WhatsApp Business.

You can download the WhatsApp Business app from the Google Play Store or the Apple App Store and follow the instructions to verify your phone number and create your account.

How To Set Up WhatsApp Business Profile?

Once you have created your account, you can set up your business profile by going to Settings > Business Settings> Profile. Here, you can add and edit the following information:

• Business Name: This is the name that will appear on your WhatsApp Business profile and messages. Choose a name that reflects your brand identity and is easy to remember and recognize.
• Business Category: This category best describes your business type and industry. Choose a category that matches your products and services and helps customers find you on WhatsApp.
• Business Description: This short and catchy description summarizes what your business does and what value it offers customers. Use relevant keywords to your business and target audience, and highlight your unique selling proposition and competitive advantage.
• Business Hours: This is the time when your business is open and available to customers. Choose the days and hours that reflect your actual business operation and customer service. You can also set up an away message that will automatically reply to customers when you are offline or outside your business hours.
• Business Location: This is the physical address of your business or the area where you operate and deliver your products and services. You can use a map to pinpoint your exact location or enter an accurate and complete text address.
• Business Website: This is the URL of your business website or the landing page where you want to direct customers from WhatsApp. You can use a short and simple URL that is easy to type and remember or use a QR code that customers can scan to access your website.

Step 2: Create And Share Your Product Catalog

The second step to using WhatsApp Business is to create and share your catalog.

Your catalog is a digital storefront that displays your products and services and allows customers to browse and order directly from WhatsApp. You can create and manage your catalog by going to Settings > Business tools > Catalog. 

Therefore, add the following information for each product or service:

• Name: This name will appear on your catalog and messages. Choose a name that is clear and descriptive and matches the features and benefits of your product or service.
• Image: This image will appear on your catalog and messages. Choose an image that is high-quality and attractive and showcases your product or service in the best possible way.
• Price: This is the price you charge for your product or service. You can enter a fixed or a variable price and choose the currency you accept. You can also add discounts or special offers to attract more customers.
• Description: This short and informative description explains what your product or service is and what value it offers customers. Use keywords relevant to your product or service and target audience, highlighting your unique selling proposition and competitive advantage.
• Service link: This is the URL of your product or service page or the landing page where you want to direct customers from WhatsApp. You can use a short and simple URL that is easy to type and remember or use a QR code that customers can scan to access your product or service page.

Step 3: Create And Share Your Chatbot

Your virtual assistant’s chatbot automates your customer service, answers common questions, and provides information and updates. You can create and manage your chatbot by using a third-party tool or platform, such as Qontak, HubSpot, or Hootsuite, that integrates with WhatsApp Business Desktop. 

Here, you can design and develop your WhatsApp Business Bot by using the following elements:

• Chatbot Name: This name will appear on your chatbot profile and messages. Choose a name that reflects your brand identity and personality and is easy to remember and recognize.
• Chatbot Greeting: This message will greet customers when they start a conversation with your chatbot. Choose a friendly, welcoming message that introduces your chatbot and its purpose.
• Chatbot Menu: This menu will offer customers different options and actions they can take with your chatbot. Choose a menu that is simple and clear, and that covers the most common and important topics. Moreover, it should do tasks that customers need or want to do with your chatbot.
• Chatbot Responses: These messages will reply to customers based on their inputs and requests. Choose accurate and helpful responses, providing customers with the information and solutions they need or want. You can also use media, such as images, videos, or documents, to enhance your responses and make them more engaging.
• Chatbot Fallback: This message will handle customers’ inputs and requests that are not covered by your chatbot menu and responses. Choose a polite, apologetic message that offers customers alternative ways to contact you or get support.

Conclusion

You must use WhatsApp Business to engage and interact with your customers and prospects. You can use WhatsApp Business as a messaging platform to send and receive text, voice, video, and media messages. In addition, you can create groups and broadcast lists as well.

If you have any queries regarding using WhatsApp Business, comment below!