More and more digital marketers are drawn towards powerful social media platforms such as Instagram because they have realized the massive potential of the social networking sites in generating engagement and boosting traffic. Moreover, Instagram is the way to go as it has achieved the best ever conversion percentage. Today, all wise web designers are planning to integrate Instagram feed into their web design to harness the benefits from both the platforms.
Some impressive statistics would be revealing the phenomenal performance and growth rate of Instagram as a social media platform and a prime marketing tool. More than 51 percent of the users on Instagram are active on the platform on a regular basis and 35 percent of the Instagram users are used to checking the popular social media platform numerous times every day. About 60 percent of the users have admitted that they are able to know about a precise product or service on this platform.
Almost 71 percent of the companies in the U.S.A. are exploiting this platform for marketing and promoting their products and services. The success of Instagram as a robust marketing platform has inspired the marketers to promote their brands on this platform. Here are some Instagram design tips to boost your web design for the visitors coming from the Instagram.
Keep Your Website Design Uncluttered & Simple :
Your website design should necessarily be kept uncluttered and really simple. This implies that users would be getting your unique brand message at once while browsing briefly through your website. If necessary, you could consider redesigning your site by eliminating undesired clutter. Your web page would load fast provided it has a functional and clean layout, as far as, the website is considered and that should be making the web page easily and quickly loadable. Moreover, your functional site could be navigated smoothly and really fast and that could be used on diverse platforms and devices.
Include Quick and Easy Navigational Features :
Your visitors do not have the luxury of time and they are perpetually in a hurry. They would not like to waste time looking for the navigational buttons. If they are spending more time while gathering information from the different web pages then you must consider redesigning your navigational features. The navigational button menus should be visible at once to the users when they visit your website. These buttons must be the standard ones so that people are not confused and are comfortable using them.
Wise Use of Colors is a Must :
Make sure to use the right colors in your web design so as to catch the attention. However, the colors should not be chosen randomly but must be chosen strategically for perfect communication of your business’s or your brand’s unique message. There would be numerous critical buttons and interface elements on your website. You must use contrasting colors for effectively grabbing users’ attention. It is important to choose the perfect color palette to instantly grab the visitors’ attention. This is a great way of winning followers for Instagram.
Clearer Calls to Action :
Call to action button invokes users to make buying decisions, proceed to your landing page or perform other actions like signing up for a newsletter or donating for a cause. These buttons need to be attractive and distinctive so that they are not lost among other design elements. You could make them pop up by using a significantly different color from the other elements.
Incorporate High-Quality Videos & Photos :
An engaging web design must feature high-quality and relevant videos and pictures. Both pictures and videos are useful for drawing visitors’ attention and keep them busy while they are on your website. They would not feel frustrated or bored to consider bouncing off to your competitor’s site looking for something novel or fascinating. There should be a perfect blend of visual content and text. You must focus on making your website content visually attractive but avoid incorporating pictures and videos that could adversely impact the load-time. It is best to share only one or maybe two relevant and high-quality videos.
Limit Your Content :
Most sites that are text-heavy are unattractive to visitors. Since people are used to rich visual elements, they seek them out on every webpage and this is why you should go for a healthy balance between visuals and text. You should use images and infographics where possible, but also remember placement is important. You might want to consider ad placement because putting up ads in banners or sidebars where people might be expecting content or are prone to be distracted would definitely be a bad idea. Monetization is good, but a clutter-free UX is extremely important.
Create a Responsive Website :
Most of the web searches today are made naturally on smartphones. There is a possibility that a wide majority of your visitors are searching for your services or products using mobile devices only. This implies that you should make it a point that your website must have a mobile-friendly interface. It should essentially be responsive to the exceptionally small screens of the modern mobile phones or smartphones.
Testing Your Website Is Necessary :
You need to test your web design meticulously in order to ensure that the web design is able to engage effectively all your visitors. Often there are certain errors that may go unobserved. You could trace those errors while carrying out rigorous tests. You must do the required testing before your website actually goes online live. Get rid of the mistakes so that the launching of the website takes place smoothly without any hassles.
Take the Quality Assurance Test :
There are professional services that could be hired for testing your website from all relevant perspectives. Suppose your small business fails to employ the services of such an expensive professional team, allow your in-house team to carry on with the testing process by clicking the links to know if any bugs are present.
While coming up with a fascinating web design, make sure that it would be conveying your business or brand message, brand colors, and brand personality clearly to the users. Use high-quality videos and pictures to steal the visitor’s attention all the way!
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