How to Write Digital Marketing Content That Converts
Subhasree Nag, 18 hours ago
Most car buyers experience selection fatigue when they are looking to change or buy a new set of wheels. Narrowing down between different car types, such as Sedan, hatchback, coupe, or utility vehicle, is only the first stage of filtration. All you have to do is to harness the power of the social media platform. Once you learn how to leverage the entire social media, you can easily gain some insights that can help you make informed decisions about MPV vs SUV.
If one settles down to take a utility vehicle, they are further confused between a 7 seater MPV car or a 4×4 SUV. Making a decision seems like an uphill task when buying a car.
But? The matter isn’t that tough when you have the social media to find out. Now you must be thinking how, right? When you are deciding between an SUV and an MPV, it is going to be a very significant one. You have to understand how each type is going to influence your daily lifestyle, your family outings, and your commute.
Well, through the social media platform, the process isn’t as difficult as it may seem. The platforms have transformed how you gather the information or make the decisions.
The numerous options available in the form of different car brands and the variants they offer within each mode are overwhelming, leading to misjudgments and wrong purchases at times.
Since a car is used over a longer term and sometimes involves financial obligations in terms of auto loans, it is necessary to buy a vehicle that meets the requirements of an individual.
For instance, a two-door SUV that’s beast in off-roading is a great vehicle but not suitable for a family of four members where space will be constrained to seat everyone comfortably.
The evolving automotive industry adds further pressure to the decision-making process of buying a car as there are frequent launches with improved technological advances that one would like to wait for.
These factors will lead to uncertainty while purchasing a car and can be overcome with some sound advice. If you are still indecisive about choosing between an MPV vs SUV, here are some pointers that can help you:
MPVs are more spacious and can accommodate large families or groups of friends. It is ideal for comfortable long road trips where one carries more baggage.
SUVs are known to make a road where there is none. With the ability to ride in difficult terrains, these cars are good for crossing rugged regions to capture the perfect photos with picturesque backgrounds. The SUV offers a commanding driving position with its high ground clearance and robust build.
MPVs are more spacious with better head and legroom for all the passengers. It is designed for families with growing kids who outgrow their heights soon. SUVs can accommodate large families, but they are designed to carry more cargo.
The new-age utility vehicles come with advanced active and passive safety features such as ADA and multiple airbags. MPVs offer better suspension and a stable wheelbase that provides comfortable smooth rides.
SUVs are designed to cross rough terrains, and the ride may not be that comfortable, considering that there is practically no road.
MPVs are known to consume less fuel than SUVs because of their performance differences. The overall fuel consumption of riding only SUVs is high and should be considered only based on performance.
So, how exactly can we compare between MPVs and SUVs before we decide which one is the best for us? Well, here’s the way…
You can employ various tools such as Hootsuite Insights, Brand24, and Sprout Social. These tools are very effective in tracking conversations on various social media platforms like Twitter, Instagram, Facebook, and Reddit.
Secondly, you can keep an eye on keywords such as “MPV vs SUV” or “best family car,” and specific brands will start to show up.
Lastly, you can take note of the public opinion towards MPVs and SUVs. Try to understand if people are leaning towards SUVs or MPVs. What are the basic praises and complaints about the cars?
You can consider joining various forums like Reddit or Team-BHP, where you can easily interact with car enthusiasts. Ask them questions about the cars and understand their opinions. You can also try to learn from what experiences others are having.
Other than the online forums, you can follow automotive influencers on platforms like Instragram, TikTok, or X. These people often compare cars or share their experiences with different vehicle types.
Lastly, you can join various media groups where people often discuss specific car models.
There are various user-generates content like reviews, photos, and videos that people share on the social media platforms like Instagram and YouTube. You can also analyze the level of engagement comments and feedback from their official social media pages.
Polls and online surveys. These are two of the best features that social media platforms can ever offer to you. So, You can utilize the platforms like Google Forms or SurveyMonkey in order to create a survey. This would help you to collect people’s preferences and experiences on MPV vs SUV.
You can easily run a poll on Twitter and Instagram to gather people’s opinions very quickly. This would help you to understand the specific features of the cars and make an informed decision.
Social media platforms are rich in visual content, such as photos and videos, which can help you visualize the features and capabilities of MPVs and SUVs.
You must come up with a list that needs to check at least seventy percent of the requirements before finalizing a model.
Apart from features such as safety, fuel efficiency, space, storage, exterior and interior designs, there are considerations like budget, lending options, and insurance costs that can make this process complex yet necessary.
If you can successfully utilize social media strategies, you can easily gain various insights, strengths, and weaknesses regarding MPV vs SUV. As a result, you become able to make informed decisions based on your preferences and needs.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.