What is real-time bidding? Well, there is nothing to worry about. We have got your back!
If you ever participate in advertisement bidding, you will hear, “Five dollars going one! Twice! Thrice!” and so on. Yes! This is an accurate bidding that’s taking place. But the only difference is that it is for advertising.
Over the last decade, programmatic advertising has been drastically changing the online marketing landscape.
Real-time bidding auctions practically dominate the industry – experts predict the US digital display ad spending for open RTB auctions to reach $13.8 billion in 2021, and this trend doesn’t seem to slow down soon.
In this article, we will find out how to benefit from this trend most efficiently and start their own RTB business. Moreover, we are going to explain real-time bidding for advertisements.
At the core of any programmatic advertising company lies the RTB advertising platform that facilitates and scales up each stage of the media-trading process for all sides of the deal.
With the help of such RTB business solutions, You can automate things like negotiations and trading. But that doesn’t stop there!
You can also set up precise targeting for their audiences and get the most revenue from monetizing their inventory with the least effort.
It takes a millisecond to trade impressions with an RTB platform. It allows buyers and sellers to customize all of the details without additional resources or human management.
You can get access to a vast pool of direct supply and demand with versatile global audiences. Furthermore, you can offer your services to partners and traders from all over the globe.
Direct advertisers, networks, and agencies are usually connected to an RTB platform with the DSP(demand-side-platform), where they can set up campaigns, purchase impressions and analyze their performance. Direct publishers and resellers are integrated via the SSP(supply-side platform) where they can manage and offer for sale their digital ad inventory.
When the user encounters the publisher’s ad placement, SSP sends an appropriate request that initiates bidding between interested advertisers and DSPs. The winning ad is then displayed to the user, and the whole process takes just a short instance while the page is loading.
RTB’s market can be segmented into two specific parts. One is by type, and another type is by application.
When it comes to “by type,” the market is classified as an open auction, invited auction, etc. As for the “by application,” the market is categorized into media and entertainment, e-commerce and retail, and games.
So, how can one get their own RTB platform to create and develop a successful media-trading business?
One way to do this is to hire a team of developers that would create your solution from scratch. However, this option often turns out to be quite expensive and time-consuming.
Luckily, we have another way!
White-label RTB business solution is a pre-built personalized advertising platform. It is developed for your precise goals and objectives by ad tech professionals and experienced tech specialists.
Oftentimes, such offers also include support and guidance throughout the process of setting up and developing your endeavor. One such example is Bidscube.
Bidscube white-label RTB platform is a ready-to-use customizable business solution designed to provide exceptional advertising and monetization services for media-traders from any industry without heavy investments. The offer includes, but is not limited to:
The platform provides a convenient experience tailored to your unique business objectives. This includes in-depth reporting and optimization tools to attain top trading performance and the highest revenues.
We deliver separate servers for banner and video ads on each platform to ensure stable and smooth experiences without additional payments.
This includes desktop banner ads, video advertising, connected TV, in-app and mobile ad formats, as well as native ads.
We know how important it is to take care of your brand image and traffic quality. This is the reason why our offer includes 100% of incoming demand and supply checked by our cutting-edge scanners and advanced tools from our partners.
With Bidscube, you can delegate technical issues to a unique AI bidding algorithm designed to analyze your performance and distribute your resources in the most efficient way.
We also take care of all of the paperwork, so you would be able to focus solely on business affairs.
Our technical specialists are constantly working on developing and improving the platform, adding new features, and taking care of all the issues.
Moreover, the offer also includes 24/7 support and the help of a personal accountant.
The Bidscube media-trading community is a perfect chance to achieve numerous direct premium partnerships and seamless integrations without additional investments.
We are happy to welcome every programmatic ad-tech enthusiast and look forward to collaborating and growing together.
In the following, I will explain the top benefits of real-time bidding which are:
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
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