There is an art to social media copywriting and if you can nail it, you will experience far greater results. If you’ve been struggling to connect with your audience and convert those clicks into customers, read on and we’ll share some advanced tips that can help you take your social media ad game to the next level…

Write For Accessibility

Don’t overcomplicate your copy unnecessarily. The idea is to write copy that is clear and concise and easy to digest. Here are some examples:

• Use camel case when writing hashtags: #CamelCase
• Don’t write in all capital letters.
• Spell out acronyms. For example SERPs (Search Engine Results Pages).
• Avoid jargon.
• Important info first.

If you want optimal website traffic from your socials, you need to tailor your ads to appeal to people of all accessibility levels.

Lead With A Great Hook

What makes you want to stick around and read a social media post? When competing against so many other brands, you need to lead with a great hook and resonate with your audience. Spice things up and be audacious.

1.   Always use active voice

• Creative writers and artists will never be replaced by AI.
• AI will never replace creative writers and artists.

The latter example is clearer and grabs the reader’s attention!

Turn Your Posts Into Templates

Whenever you create a post type that performs especially well with your audience, save it and turn it into a template. That way you can easily change up the copy and replicate the ‘tried and tested’ formulas without having to start from scratch every time.

Recycle / Repurpose Existing Content

You should never use the same piece of content on every social platform without tailoring it for that specific audience. Repurposing content is critical.

For example:

• Pull a quote from a popular article and Tweet it.
• Summarise a blog post in a sentence and share a link to it.
• Create visual infographics to pull data from your long-form content.

Don’t Be Afraid To Write Long-Form Posts

Depending on which social platforms you are active on, some audiences are happy to engage with long-form content. For example, LinkedIn audiences are hungry for knowledge and if you wish to establish yourself as a thought leader, it’s a great platform for longer posts.

Use AI For Research

While you may not want to use AI to write all of your posts for you, it is still an excellent tool for conducting in-depth research. When utilised well it can speed up many of your processes considerably.

Experiment With Multiple Ctas (Call To Action)

Mix up your CTAs and try to keep things fresh. If you are constantly posting similar content with the same overused call to action, your audience may experience something called ad-fatigue. Keep it fresh and engaging!

Don’t Shy Away From Copywriting Tools

There are many excellent copywriting tools out there that can help you perfect your craft. Understandably, many writers are ‘purists’ and like to think that they are too good of tools, but if it can save you time and effort and enable you to work with greater efficiency, it’s worth a look.

Hire The Professionals

If you are trying to juggle your responsibilities as a business owner, have some semblance of a home and social life, and are trying to handle your social media by yourself, you’re going to burn out sooner or later.

One thing worth considering is hiring professionals and letting them take care of everything instead. A social media marketing company can help you make light work of your ads and increase your conversions significantly.

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