Keyword optimization is supposed to be actually the act of doing proper research, analysis, and selection of the best keywords for driving qualified traffic to your website from the search engines. Keyword optimization is regarded as a crucial step in the early stages of SEO marketing for both organic and paid search. You need to remember that if you fail to make the right choice of target keywords, all your subsequent endeavors would go to a total waste. So it is of crucial importance to get your keyword optimization just perfect.
However, keyword optimization is not to be done only at the outset of an SEO campaign, it is mandatory to indulge in ongoing keyword optimization for going on exploring and unveiling new keyword opportunities for expanding your reach into diverse keyword verticals. Keyword optimization does not imply that you identify the right target keywords and then totally forget about it. You actually, need to continuously go on performing keyword optimization process so that your leads, sales, and overall site traffic would continue to go up.
As per https://www.wordstream.com, “In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers, and bloggers don’t spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC.” If you do not optimize your target keywords, your brand would not get found and that implies no sales, no money, or no traffic to your site. You must understand the benefits of keyword optimization and opt for it. You must opt for keyword optimization for:
- Driving qualified traffic in large numbers to your website. For driving searchers directly to your website, you require optimizing the keywords that they are actually searching for.
- Measuring or evaluating traffic potential. When you simply analyze the popularity of target keywords, it would be helping you in effectively gauging the exact size of an online market.
- Writing impressive content. By including optimized keywords directly into your web content, you could connect instantly with all potential clients and address their issues.
- Understanding user behavior. Simply by analyzing the target keywords that your clients use, you must have got an idea of their precise requirements and ways to service those requirements. You may consider SEO outsourcing for prompt and perfect solutions.
Map Your Target Keywords to the Entire Buying Process:
Since all online marketers and website owners require doing exhaustive research relevant to a particular niche, it is not necessary for every client to start the process with the precise product that they have been looking for in their minds. Your keywords must target everyone. Map your target keywords to every stage of the buying process or journey.
Stage of Awareness:
Precisely what kind of service or product would be catering to their unique requirements or what is the perfect solution to their unique problem or issue are the questions on which the customers are focusing in the awareness stage. Consumers would be using usual terms like ‘AC repair’ or ‘air conditioning Melbourne’, for this kind of search. You must come up with pages that respond to common questions relevant to your offerings and just inform the reader in comparison to selling something successfully while going on mapping your keywords precisely to this stage.
Stage of Consideration:
Assessing and appraising the choices in the consideration stage, your specific target audience seems to be already trying to identify a specific solution. It is the ideal time for growing trust and convincing your potential prospects that you are having the best solution. Concentrate on the selection of keywords for attracting various kinds of buyers.
Stage of Decision:
Your clients are known to be having direct commercial intent in the stage of decision. You must consider using keywords such as ‘demo’, ‘buy’, and ‘order’. It is very much up to your precise content that converts a prospect to a new client or customer.
Use the Keyword Optimization Checklist for Building Your Lists:
It could prove to be pretty challenging to keep track of keyword optimization from all perspectives. Every part of the website must be considered right from the Meta titles to the sub-headings. Hence, it is crucial to have a checklist. If you have a structured workflow, your job would become really easy. You must focus on following a specific plan while you are creating the precise keyword list. Here are some effective ways to initiate and create your own workflow.
- Segment your web pages into specific groups based primarily on conversion rate and topic, prioritize your endeavors and categorize your keywords.
- Create a list containing long-tail variations based on the best keywords.
- Enable Google Analytics’ Site Search for discovering the precise search terms that are used by web users.
- Gather the keywords with geo-modifiers.
- Run a competitive analysis for discovering the overlooked keywords.
- Create new web pages and align your newly unveiled keywords with your already existing pages.
Put More Emphasis on Mobile Keywords:
The popular keywords would be changing as per the specific device the user seems to be searching from. The queries may be shorter in comparison because of the uncomfortable keyboard and the queries could be really long in comparison due to the voice search precisely on mobile. When you are optimizing for the tablet and smartphone users, it is essential to consider both the versions. Location is of pivotal importance to mobile searches. As per Google, around 94% of the online users look for location-based information. You must focus on keywords such as ‘nearby’ or ‘near me’. In order to ensure that your company would be on display when users are looking for specific businesses belonging to your industry or niche, consider optimizing your My Business Page on Google and ensure that you are having accurate NAP information.
Carry Out a Keyword Audit:
It could be a good idea to introduce a third party for checking your work. You may conduct a keyword audit with the help of effective online SEO audit tools such as SEO Site Checkup and Woorank. These tools examine your off-page and on-page SEO and assess even mobile usability of your website. These tools help by identifying issues associated with defective web pages and broken links. SEO audit tools would be providing proper recommendations for boosting your site’s visibility and ranking.
No content marketing strategy could be successful without keyword optimization that has currently become more nuanced. You could not hope to move forward with keyword stuffing and in reality; it could culminate in trouble for you. Techniques which seemed to work only a year ago may not be relevant any longer. So follow the above techniques for SEO success in 2019.