TikTok Influencer Marketing

TikTok Influencer Marketing: What Is It And How Do Brands Use It?

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19.12.2023

TikTok is one of the world’s most popular and fastest-growing social media platforms. It has over 1.2 billion monthly active users and over 500 million daily active users. It’s also a powerful platform for TikTok influencer marketing, as it allows users to create and share short-form videos that showcase their creativity, personality, and talent.

But what is TikTok influencer marketing? Moreover, how do brands use it to promote their products, services, or messages? Therefore, read this post to learn how to create a TikTok influencer campaign.

What Is TikTok Influencer Marketing?

TikTok influencer marketing is the practice of collaborating with influential people on TikTok. It helps you promote your brand, product, service, or message to gain followers on TikTok. Therefore, it will help you increase your brand awareness, reach, engagement, conversions, and sales.

TikTok influencer marketing is different from other types of influencer marketing platforms, such as YouTube, Instagram, or Facebook influencer marketing. This is because of the unique features and benefits of TikTok, such as:

1. TikTok Has A Huge And Engaged Audience

TikTok Has A Huge And Engaged Audience

This is true, especially among the younger generations. According to a report by Statista, 41% of TikTok users are between the ages of 16 and 24. Moreover, 90% of TikTok users access the app multiple times a day.

By collaborating with TikTok influencers, you can tap into this large and loyal fan base and showcase your brand, product, service, or message to them natively and organically.

2. TikTok Has A High Viral Potential

TikTok Has A High Viral Potential

TikTok can make you viral since it relies on algorithms and hashtags to recommend and distribute content to users. According to a study by MediaDigital, TikTok has an average engagement rate of 5.7%, which is higher than other social media platforms, such as Instagram (1.22%), Facebook (0.09%), or Twitter (0.045%). 

By collaborating with TikTok influencers, you can create and share engaging and interactive TikTok content ideas, such as posts, stories, reels, live streams, etc. Therefore, it will help attract and retain your audience’s interest and attention. Moreover, your content can potentially go viral and reach millions of users.

3. TikTok Has A Low Barrier To Entry

TikTok Has A Low Barrier To Entry

TikTok allows anyone to create and share content with minimal equipment and skills. According to a survey by GlobalWebIndex, 68% of TikTok users watch other people’s videos, and 55% of TikTok users upload their own videos. Moreover, most TikTok users spend half their time watching 1-minute video clips.

By collaborating with TikTok influencers, you can leverage their creativity, personality, and talent and create and share authentic and relatable content that resonates with your audience and showcases your brand, product, service, or message.

How Do Brands Use TikTok Influencer Marketing?

To use TikTok influencer marketing for your brand, you need to follow some simple steps:

1. Define Your Goal And Budget

Define Your Goal And Budget

You must have a clear goal and budget for your TikTok influencer marketing campaign. Therefore, ask yourself these questions:

  • What do you want to achieve with your campaign?
  • Who are your target audience and customers?
  • How much are you willing to spend on your campaign?

2. Choose Your TikTok Influencers

You must choose the TikTok influencers suitable for your brand, product, service, or message. Therefore, you should consider your TikTok influencers’ size, niche, audience, and style and how they can help you achieve your goal and budget. 

Moreover, you should also consider your TikTok influencers’ credibility, authenticity, and engagement. This will help you understand how they can influence your audience and customers.

3. Create And Execute Your TikTok Influencer Marketing Campaign

Create And Execute Your TikTok Influencer Marketing Campaign

You must create and execute your TikTok influencer marketing campaign with your chosen TikTok influencers. Therefore, communicate your expectations, guidelines, and deliverables with your TikTok influencers and provide them with the necessary resources and support. 

Moreover, you should also collaborate and co-create your TikTok influencer marketing content with your TikTok influencers and use different types of content. This includes content such as posts, stories, reels, live streams, etc., to engage and interact with the audience. This will help you showcase your brand, product, service, or message. 

You should also use different features, such as product tags, stickers, swipe-ups, etc., to provide your audience with more information and social proof that can influence their purchase decisions. Therefore, use the TikTok Creator Marketplace and the TikTok Creative 

4. Monitor And Measure Your TikTok Influencer Marketing Campaign

Monitor And Measure Your TikTok Influencer Marketing Campaign

You must monitor and measure your TikTok influencer marketing campaign with your chosen TikTok influencers. 

Therefore, you should use analytics and insights tools like SocialBee, Vista Social, and FeedHive. to track and measure your TikTok influencer marketing campaign performance and ROI. This will let you identify your strengths and weaknesses, opportunities and threats, and trends and patterns. 

You should also use feedback and review tools like TikTok polls, questions, quizzes, etc. These will help you collect and analyze your audience’s feedback and reviews and improve your products, services, and customer experience.

Conclusion

TikTok influencer marketing is a robust and growing trend that can help you reach and engage your target audience, increase conversions and sales, and build brand awareness and loyalty. 

However, TikTok influencer marketing can also be complex and challenging, especially if you want to become a successful TikTok influencer in 2024. 

Therefore, by using the right tools and best practices, you can simplify and automate your TikTok influencer marketing tasks and optimize your results and ROI.

This article has provided a comprehensive guide on TikTok influencer marketing and helped you understand what it is, why you should care about it, and how to use it for your brand. 

However, if you have any questions, please comment below!

Tags influencer marketing tiktok tiktok influencer marketing agency tiktok influencer marketing hub tiktok influencer marketing platform tiktok influencer music marketing
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Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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