Email Marketing Strategies

The 5 Best Email Marketing Strategies to Try in 2020

published on: 09.06.2020 last updated on: 04.04.2024

As a small business, keeping on top of the game should be your number one concern when it comes to drawing in consumers. With 2020 now in full swing, a new decade brings a whole new set of marketing strategies that you can implement into your operation.

Businesses need to look at data and find out ways and means of engaging consumers in different and innovative ways. Digital Marketing is going to be the future of how marketing, sales, advertising, and promotions are going to take place in the coming years.

This is why more and more companies are scaling up their efforts and ramping up their digital marketing potential. They are using search engines like Google, Bing, and others, Email Marketing strategies and social media platforms to reach target audiences.

In this article, we are going to look at how Email Marketing has emerged as a preferred choice for marketers looking to connect directly with clients. Email marketing is proving to be one of the most effective ways to reach out to audiences, so here are 5 Best Email Marketing Strategies to try this year.

Email Marketing Strategy

5 Effective Email Marketing Strategies to try in 2020: The List

1. Build Your Subscriber List

Even if you already have an extensive list of emails for customers and clients, and manage these lists with the help of someone like, it’s important that you keep adding to it. To ensure your list is growing at a steady rate, make sure that you include a signup feature on your business page.

Another way to do this is to offer valuable incentives. People are more likely to sign up for your email list if they perceive value in return. This sign-up list could be a free downloadable guide, a discount code, or exclusive access to early sales. You may also craft compelling opt-in forms. But remember, don’t just ask for email addresses. Clearly communicate the benefit of subscribing and use strong calls to action (CTAs). Keep your forms concise to avoid overwhelming visitors. 

ActiveCampaign excels at email marketing automation. Create triggered email sequences that automatically send based on subscriber behavior. For instance, you could set up a welcome series for new subscribers, a re-engagement campaign for inactive contacts, or abandoned cart emails to nudge people to complete their purchases. These emails allow you to deliver personalized messages at the exact right moment, fostering stronger relationships and boosting conversions.  

For a more in-depth exploration, this detailed guide to ActiveCampaign marketing automation will definitely be handy.  

Subscription forms should be clearly visible and housed on your home page, blog page, and other areas that your customers are drawn to. Businesses should try to experiment with both short forms and multi-level forms to drive success when it comes to Email Marketing.

For your small business to grow, it is important that as many people as possible see your emails, so while it may seem like a chore to build your list, you will be thankful in the end. Building a subscriber base is an investment, which pays off well in the future.

2. Add a Personal Touch

When readers open your emails, they want to feel as though you are speaking to them directly. If you send out content that is vague and generic, you cannot expect your audience to stay interested in your brand.

In order to add the personalization touch, brands are experimenting with customization options. This not only helps in communicating with the audiences in a direct manner but also makes them feel appreciated and heard.

You may use subscriber data (think names, purchase history) to personalize greetings, product recommendations, and offers. This information makes emails feel less generic and more relevant. Another thing that you can do is to ditch the overly formal tone and write in a friendly, conversational style. Imagine you’re chatting with a friend, not lecturing in a room.

Adding personal elements to your email can make all the difference and help readers take notice. For example, most email tools enable you to input shortcodes that can be replaced with the recipient’s name. This helps in building relationships, fosters loyalty, and improves the perception of the brand in the eyes of the target audiences.

3.  Keep Everything Organized

When running a successful email marketing campaign, it’s vital that you possess excellent organizational skills. Consider checking out websites like Piesync that can give you information on email marketing tools like Mailchimp.

They also enable you to connect contacts between their tool and Outlook. Doing so will help keep your contacts up to date and emails tidy and organized. With PieSync, you can also make your cloud apps work together, meaning they can do all the hard work while you stay focused on building your subscriber list.

One of their guides for syncing Mailchimp with Outlook can be viewed here:

Email marketing is not as difficult as it is made out to be. There are tons of information available on how you can start your email marketing campaigns and aim for maximum ROI. From blog posts to tutorials and even customer support, any brand can easily approach an email marketing company.

Read more: How To Measure Influencer Marketing ROI Effectively

4.  Include Interesting Links

The main aim of an email marketing campaign is to increase traffic to a website. While SEO can help get your business page ranking higher, it’s important that you try other methods too, such as adding virtually striking buttons with text that will give your reader multiple opportunities to interact with your page.

Including interesting links in your emails will entice readers to find out more about your products and services, so catching their eye from the beginning is vital. A best practice of an email marketing campaign is maximizing interaction on all verticals. You can send your audiences to the brand’s social media pages by adding social media links in the email.

You can also redirect them directly to your brand website or your eCommerce website, as the case may be. Always remember, that in addition to mere information, an email marketing campaign should always give the audiences a direction, which they have the freedom to take, after seeing your email.

5.  Encourage Readers to Respond

Unlike direct mail, using email marketing strategies will open the door for deep conversations with consumers who are interested in your brand. Naturally, the sole goal of your campaign is to get readers to engage with your business.

This is why companies need to make sure that they use irresistible subject lines, create content that is targeted specifically for your audience, and use a distinctive and entertaining voice throughout.

The more customer-oriented the email the better will be the ROIs. No matter what the intent of the email is- signing up for newsletters, increasing sales, branding, etc. it is important that you publicize the same through the emails.


If you take a poll of all the major brands in the world, you will see that 99% of them use email marketing as a potent strategy. If you are not doing the same, you are missing on great returns from a number of different sources and verticals for your organization.

No matter what kind of emails you send out, it is critical that you create content that stands out from the crowd. With many businesses fighting for the same custom, you will want readers to stick by your brand. To be one-step ahead and create an effective email marketing campaign, all the advice listed above can help.

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Tags Best Email Marketing Strategies email marketing email marketing campaign Email Marketing Strategies
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Ariana Smith is a Marketing Manager at iDream Agency. She is passionate about Social Media and co-founder of Social Media Magazine.

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