Does your small business need digital marketing help from Precision Brands?
Small businesses are looking for ways to adapt their order of operations during the pandemic. However, there are several different ways to improve your digital marketing to create more brand awareness, more traffic, and greater revenue. Small businesses don’t need to struggle during the pandemic if they incorporate these strategies.
Small businesses even have a way to stand out from the crowd if they can get ahead of the curve. Most small businesses are struggling to figure out what marketing strategies or channels are vital during this chaotic time. Over the past 12 months, more than 500 small business owners were surveyed about their digital marketing strategies.
Use this digital marketing guide to ensure you are using your resources properly and finding creative solutions to build a bigger audience. However, before we get to the list, let us first look at digital marketing and the reasons behind its growth.
Digital Marketing: Growth and Success
When was the last time you had to buy a product and service and you did your research in person? Chances are we are talking about a period, which is at least five years back. In the last few years, if we have to buy something, we normally use search engines and social media to help us.
In fact, social media platforms like Instagram and YouTube are helping us make informed choices about the various products in different industry niches. The rise of social media influencers. This means that you get thorough information about the various products, their pros, and cons, pricing, availability from the comfort of your device in your home, or in an Uber.
The COVID-19 Pandemic has played a major role in accelerating the push towards digital platforms. Billionaires like Jeff Bezos and Mark Zuckerberg saw their wealth rise multiple times during the pandemic. People started relying heavily on eCommerce platforms for their essential and non-essential items.
Google has become like second nature to human existence. Its vast network of search capabilities from Maps to Voice means that you have access to search wherever you are- on your devices, in your connected car, on your smartwatch, and even via your virtual voice home assistant.
In the following section, we will look at some steps and strategies, which can help you build a stronger digital presence.
Build a Stronger Social Media Platform
Even though face-to-face contact is limited throughout the pandemic, consumers still want to communicate with their local businesses. It is an excellent way for small businesses to stand out from their competition. Focus on increasing your social media usage to contact your audience.
It is the perfect way to find new audiences that will love working with your brand while maintaining a healthy social distancing practice. In addition to maintaining the basics of social media hygiene, you need to invest in creating content. This includes images, videos, GIFs, albums, and so on.
It also includes holding live streaming sessions on the different social media platforms and engaging with the audiences. You need to remember that social media is all about engagement and brand building. Once you are able to do this, the sales and revenues take off automatically.
Instagram, Facebook, and even TikTok can help your audience communicate with your business and stay positive. When you are putting out content that helps your audience, you will ensure they are more likely to engage with it and share it! After all, people are spending more time on the internet than ever before because they can’t socialize in person!
Use Email Marketing to Stay in Touch
Although social media platforms are a great way to reach new audiences, email is the perfect way to stay in touch with them. Email marketing isn’t outdated the way some people claim. Most small businesses still show that email marketing is a large part of their digital marketing strategy.
Data shows that email marketing continues to be the strategy that delivers the greatest ROIs when compared to any other digital marketing strategies. Emails have been accepted and gained recognition as a formal channel of establishing business communications worldwide.
Business leaders reveal that email marketing influences the behavior of the audience, and more people are willing to buy from a company if they receive emails from it. There are so many ways to make emails more personal, and it is a way for you to own your audience.
If any of the social media platforms change their algorithms, you might not be able to reach the audiences you could before the algorithm changed. However, with an email marketing strategy, you will be able to reach your audience whenever you need to.
Expand Your Website Marketing Strategy
Many small businesses are working on their websites to ensure their platform reflects the modern age. Websites are the primary way audiences encounter brands and companies. They rely on websites to provide up to date information alongside their products and services.
It is also a way for people to get to know the business through the mission and core values. Using your website to publish content consistently can help improve your SEO. If you are a brand, which makes products, or retails them as an aggregator, you should think about starting your own eCommerce platform.
You should also invest in high-quality Content Marketing services, to help create your website blog. This will allow you to build your credibility, woo customers through Inbound Marketing, and directly contribute to sales and revenues for your brand.
The Final Word
Brands who were playing the ‘wait and watch the game’ have been caught off-guard during the pandemic when it came to making the digital transformation. They have seen their business suffer, revenues fall and in many cases, they have been forced to make lay-offs or close shops. It is important that businesses invest in digital marketing and new technology to keep driving success. If we are not doing this, we stand the risk of becoming obsolete as a commercial entity.