What Fragrances Grew In Popularity Due To The Power Of Social Media?



Social media has had a significant impact on the fragrance industry, with certain scents experiencing a surge in popularity thanks to influencers and online communities. These fragrances become cult beauty buys that gain reputation and credibility, very quickly.

Parfumery is a luxury fragrance site that offers samples of all these ‘cult beauty buys’ for a fraction of the price. When trying a new scent, it is always very difficult to commit to the large prices, without really knowing if the scent is worth the hype or not. Therefore, before jumping onto the bandwagon, make sure to invest in sample sizes first to make up your mind!

Some of the fragrances that have grown in popularity due to social media include:

Jo Malone’s Wood Sage & Sea Salt

This fragrance gained popularity on Instagram, where it was frequently featured in flat-lay photos alongside other luxury products. Some of the key scent characteristics of Wood Sage & Sea Salt include:

  • Sea salt: This note gives the fragrance a fresh and briny quality, evoking memories of salty sea air.
  • Sage: The herbaceous aroma of sage adds an earthy and aromatic quality to the fragrance.
  • Ambrette seeds: A slightly musky note of ambrette seeds provides depth and complexity to the fragrance.
  • Red algae: This marine ingredient adds a subtle aquatic dimension to the scent.
  • Grapefruit: The citrusy note of grapefruit provides a tangy and refreshing top note for the fragrance.

Wood Sage & Sea Salt is a unique and refreshing fragrance that captures the essence of coastal living. It has become popular among people who appreciate fresh and natural scents.

Glossier’s You

unisex fragrance

Glossier’s You is a unisex fragrance designed to smell like “you” – it’s meant to enhance your natural scent rather than mask it.

Some of the key scent characteristics of Glossier include:

  • Ambrette: This musky note gives the fragrance a warm and sensual quality that blends well with your natural body chemistry.
  • Ambrox: A slightly salty and woody note of ambrox adds depth and complexity to the fragrance.
  • Iris root: The powdery and earthy aroma of iris root provides a softness that balances out the other ingredients.
  • Pink pepper: The spicy and floral note of pink pepper gives the fragrance a subtle kick.

Glossier’s You is a subtle and intimate fragrance that works with your body chemistry to create a unique scent that’s all your own. It has become popular among people who appreciate minimalist and personalized scents.

Le Labo’s Santal 33

Le Labo’s Santal 33 is a unisex fragrance that features a warm, woody scent with spicy and leathery undertones. Some of the key scent characteristics of Santal 33 include:

  • Sandalwood: This is the dominant note in the fragrance, giving it a warm and creamy base.
  • Cardamom: The spicy and slightly sweet aroma of cardamom adds depth to the fragrance.
  • Leather: A hint of leather gives Santal 33 an earthy and masculine edge.
  • Iris: The floral note of the iris provides a subtle contrast to the other ingredients, adding a touch of elegance to the fragrance.

With a long list of celebrity support from the likes of Alexa Chung, Zayn Malik, and Justin Bieber, social media really did make this scent a cult beauty buy that is worth the hype.

Byredo’s Gypsy Water

Byredo has built a dedicated following on social media due to it being unisex- both male and female beauty bloggers post often about this scent. Some of the key scent characteristics of Gypsy Water include:

  • Bergamot: This citrusy note gives the fragrance a fresh and lively opening.
  • Juniper berries: The slightly sweet and spicy aroma of juniper berries adds depth to the fragrance.
  • Incense: A smoky and woody note of incense gives Gypsy Water an exotic and mystical quality.
  • Vanilla: The sweet and comforting scent of vanilla provides a warm and cozy base for the fragrance.
  • Sandalwood: This creamy and luxurious note gives Gypsy Water a softness that balances out the other ingredients.

Overall, Gypsy Water is a complex and intriguing fragrance that evokes feelings of wanderlust, adventure, and freedom. It has become popular among people who appreciate unique and unconventional scents.

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Tags fragrance industry luxury fragrance refreshing fragrance
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Arnab Das is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.

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