For a very long time, social media was the preferred playground for brands in the food, fashion, and travel industry. Glitzy aspirational photos were seen as key drivers of branding, sales, and revenues. However, the past few years have seen industry niches like lawyers and doctors also become hugely successful on social media.
This is because audiences are looking at social media for all types of solutions and information. The general consumer spends time on social media for his news, entertainment, shopping, services, and other requirements.
When it comes to Law Firms, social media can be a great way to-
- Create awareness about the law firm
- Establish trust and build credibility
- Pitch yourself as an industry authority
- Reach target audiences struggling with legal issues
- Generate Queries and Sales from social media
In this article, we are going to look at five great social media strategies for law firms to boost digital performances.
List of 5 Successful Social Media Strategies for Law Firms
1. Select the Right Social Media Platforms-
Law Firms need to invest in social platforms, where they think they will be able to generate the maximum traction. While Facebook is something, that is considered a necessity, firms can look at Instagram for engaging with younger audiences and LinkedIn for professionals.
It is essential to not spread the social media presence too wide to dilute the content creation process. At the end of the day, the attempt should be to create high-quality content, which resonates with target audiences. A great legal firm website should play the supporting cast.
2. Try to Hold Live Streaming Q and As-
Lawyers are professional experts who provide the right solutions for complicated legal issues. A great way of reaching out and interacting with your target audiences is by holding live sessions on social media platforms. These sessions can help establish the firm as an authority figure.
Audiences are always looking for affordable legal solutions. You do not have to disclose all the strategies. Just take up questions and offer answers, which would be on the right track and sound promising. If people are impressed, they will ask you to take up their case.
Some of the world’s best law firms pick up serious clients during their Q and A sessions. They do not have to exhibit every trick or strategy in the book. They need to come across as experts who have been able to present their experience and handle complicated business cases with a great success rate. Business law firms should try to use social media platforms and webinars to boost their image and credibility. If you wish to explore a law firm that is successfully doing that, know more here.
3. Share Accurate Facts and Data to Educate Audiences-
Did you know that more than 5 million Americans are victims of road accidents every year? So many people do not know what their rights are. They do not even know that because of employer negligence they claim healthy compensations.
As a legal firm, your attempt should be to ensure that you are putting out facts and data. This will not only build your credibility but also show your audiences, that they too can seek help and compensation. This aspect is very important for a legal firm to do on social media.
The blog section on a law firm’s website needs to be educative, informative, and detailed in nature. In other words, it should be able to demonstrate the kind of clarity that the law firms and their lawyers have in different areas of law. This will help the law firm win new clients through Inbound Marketing as well as add to their credibility.
4. Showcase Successful Client Studies-
As a lawyer, you might claim that you have helped solve hundreds of cases and helped thousands along the way. However, what if the same thing is said by some of your very satisfied clients? This will go a major way of making people feel safe in your choice as a legal firm.
Create some short videos (one to two minutes) of satisfied customers. Ask them to share their stories and challenges and how you were able to help them during their time of need. Add real names and addresses and encourage people to reach out to them for greater trust-building.
5. Follow up on the Best Practices of Social Media-
While your legal firm is doing all the above, don’t forget to stay updated with all the latest social media best practices. This includes responding to comments in a timely fashion, check your DMs, having the right website URL and contact emails, and so on.
Legal firms should also take note of things like hashtags and tagging people and relevant government departments in their posts. This will ensure that your reach and visibility increase and you are able to get your point across to people who are looking for relevant information.
The Final Word
By following all the points mentioned in the article, legal firms can ensure that they perform exceptionally well on social media platforms. There is no doubt that if done in the right fashion, social media can help you optimize your business at multiple levels.