Meta is surely leaving no stone unturned to boost user engagement for this holiday season. Meta is likely to make Threads available for European Union users starting 14 December 2023. This availability of Threads just a few days before Christmas will surely optimize user engagements.

The Instagram users of the European Union can be a part of this anticipation. They can now access www threads.net to access a countdown timer. The timer will tell the users the exact time Threads are being launched. 

Instagram users in the European Union can further look for tickets in the Instagram app. This ticket is like a digital invitation to Threads.

Despite the absence of formal announcements of Meta, the entire process regarding the availability of Threads in the EU looks like the Threads launch event back in July this year. There were Easter eggs and data indicators to highlight the launch date of Threads.

However, The delayed availability of Threads to EU users happened as a result of the changing EU data privacy regulations. Further, the development teams of Threads had to do serious brainstorming to make the platform compliant with the new norms before it was made available for the users.

In this context, you should also note that it’s the most opportune moment for Meta to enjoy an unprecedented hike in its follower base. Many people are now leaving X thanks to Elon Musk’s divisive comments and the abundance of divisive content on the platform. Threads is likely to offer those agitated users an alternative platform with the most focus on authenticity.

The journalists, who have been Musk’s target for the longest time, are now seeing Threads as a suitable digital platform to build an ecosystem for the exchange of information. Despite X enjoying high engagement in sports, Thread is now making sports communities, and this advancement has become prominent during the in-season tournament showcase of the NBA in Las Vegas.