How Corporate Video Production Can Direct Consumer Decisions

published on: 22.05.2023 last updated on: 06.11.2023

While search engine optimization (SEO) and content marketing are complex and always changing, video remains constant in its ability to be a major traffic source.

Video ranks among the most accessible forms of content to potential buyers. And integrating video marketing into your online marketing increases the chances that you’ll make the first page of Google by 53x. When done effectively, video can be a powerful way for a company to get its message across to a large audience. Video can be used in creating content for both B2B and B2C audiences.

To ensure your company achieves as many sales as possible, you must hire an experienced video marketing agency to make high-quality video content and, at the same time, use different types of advertising methods and tools.

One such agency that stands out in this field is Standby Productions. They have a proven track record of creating engaging and effective video content that resonates with audiences and drives sales. Their team of experts understands the nuances of video marketing and can tailor their approach to suit your specific needs and goals.

Why Your Buyers Love to Watch Videos

Unlike copy, video sets the pace at which a message or story is delivered. People can stop watching whenever they want. And videos encourage curiosity by providing a narrative, a sequence, or a pattern interrupt, in which our expectations are defied.

We like the fact that content changes how we feel. The appeal of stories among individuals, companies, and enterprises occurs with good reason. Stories enhance communication between human beings. That’s why companies build a storied brand. As video includes so many real-life intimations or signs we depend on to understand and communicate with one another, it’s one of the more effective forms of content for transmitting emotional contagion.

Even a short clip can be sufficient to provide an emotional payoff. People say, for example, that they feel more positive and energetic after watching cat videos for just a few minutes. While we tend to enjoy and share content with a positive emotional carriage, video content that carries us toward anger and sadness can also be powerful and persuasive.

How Video Influences Consumer Buying Behaviour

After watching explainer videos, many people say they’re more likely to buy the product. Video increases consumer confidence. In fact, many customers say that not only does watching videos boost their confidence in the products they buy, but it also makes them less likely to return them.

A Google poll revealed that 68% of YouTube users use the platform to assist them in making a buying decision. Video will increasingly inform buyer decisions and connect people with businesses online. Making a video to show off a new product or service may provide more value than simply using text material.

Video Plays a Large Role in the Customer Experience

Consumers now have access to more information and options, as well as have higher expectations, than they’ve previously had. The complete customer experience is critical for them; positive experiences result in loyal buyers. For a number of reasons, the customer experience is being transformed by video content. As video marketing can be used so much in the customer journey, it’s massively engaging.

Video achieves results because it satisfies the craving for visual content, through color, sound, and motion. This is why it’s so memorable to viewers, as well as being great for businesses looking for potential buyers to connect with their message.

With that in mind, you want to make the biggest impact you possibly can, which is why working with a corporate video production company is the best way to go. While you can record videos to keep your audience engaged with your content, when it comes to showcasing your products and services, it’s wise to invest in a professional touch.