How To Find The Right Product To Sell On Amazon

How To Find The Right Product To Sell On Amazon?



Amazon is such a fine eCommerce platform in terms of market and customers. It offers a wide range of solutions to help people sell and buy in a reasonable manner.

It is a kind of shopping paradise when we speak about customers. It just because of the valued offers Amazon offers that it has about 200 million prime customers.

It is gaining more and more loyal customers day by day., in particular, is a platform that has almost everything for buyers in the modern age. But it also has a lot to offer to the sellers. With its user-friendly interface, robust features, and extensive marketplace reach, provides an excellent opportunity for sellers to showcase their products, reach a wider audience, and increase their sales. Whether you’re a small business owner or an established retailer, partnering with can help you expand your customer base and boost your online presence.

Despite having hundreds of thousands of vendors and third-party sellers space is still there for more new sellers.

One can sell anything one wants to sell but just like the conventional world searching and analyzing Amazon as a market can prove very productive for a seller.

Yes, you can sell anything you like but you will have to beat the existing sellers to get on top and that will require investing a lot of ads and branding.

This is what makes it imperative for every new seller to conduct a thorough market search and try to get all the data before offering a product on Amazon.

Selecting the right niche for selling on Amazon can make it easy for you to sell more of your product with a relatively lesser amount of expenses. has a lot to share when it comes to selecting the right product. The following guide will also help you in this regard.

Benefits Of Selling On Amazon 

Amazon is undoubtedly one of the biggest online marketplaces across the globe. From small businesses to global giants, everybody is relying on Amazon. There are numerous reasons why you should consider selling your product on Amazon.

  1. Amazon has more than 200 million monthly users.
  2. According to the stats, around 39% of all the eCommerce sales in the USA generates from Amazon. 
  3. Amazon is the largest growing online marketplace in the world.
  4. The reach of Amazon is way more than others, which in turn creates a huge potential for sales.
  5. Amazon’s customer base is comparatively much bigger than others.
  6. Sellers don’t need to worry about the product delivery at all. Amazon would do everything from packing, storage, to supply through Fulfillment by Amazon(FBA)
  7. Amazon provides world-class seller support. It provides everything you need to run your business online, like tax support, credit card support, etc.

How To Select The Right Product For Selling On Amazon?

Selling On Amazon

The right product is the one that is high in demand and has relatively lesser competition to face from the market. It is likely to serve you with high revenues while the cost of goods sold is likely to remain on the lower side. To select such a product you should visit the website and do the following before picking one for sales.

Do Market Research:

Market research is one the first and foremost things to consider. If you want to make a profitable and successful online business then you must understand the market scenario.

There are many ways you can judge the situation. The first is, don’t go for seasonal or occasional products. Suppose you are selling winter jackets, it will then only sell in winter. So, your profitability becomes narrower.

Now on the contrary, if you want to sell mobile phones, then you will have a constant demand for them throughout the year. This certainly improves your business success a lot. 

The second thing, analyze what people are looking for more. It has to be more in demand and lesser in supply. Although, nowadays there are almost every kind of product available on Amazon and hundreds of sellers are actively running their business, still you have to choose your niche wisely.

Collect Data:

It is imperative to collect data before launching a product as it will help you make better decisions. One can search Amazon for the demand and competition for a specific niche or product group.

It can easily be done by browsing through different product categories. But some agencies can also provide an ample amount of data in this regard. One can pick an Amazon agency to get things done in a formal manner.

Once you have data at hand you can surely make better decisions regarding picking a specific product to sell on Amazon.

Search Amazon For An Unmet Demand:

Amazon can be searched for unmet demand. Yes, it is a larger market that involves thousands of sellers in every category but still, you can search for an area that needs to be addressed properly.

This is the best approach to sell superfluously and establish yourself as the pioneer brand in that specific niche. You will always remain on top of Amazon searches despite doing very little Amazon SEO.

Find A Best-Selling Product:

A product that is already being sold superfluously can be picked to take your product listings in the limelight. Once you are able to establish yourself as a brand you can simply stop selling other’s products and can solely focus on your own product line.

A best-selling product will always provide you the advantage you require in the beginning as a seller. can tell it all about picking such a product and the best use of it in promoting your seller account on Amazon.

Factors That Define The Suitability Of A Product

Suitability Of A ProductThere are certain factors that define the suitability of a product for a certain market. These factors have their role to play in the conventional market and are equally effective.

1. Profitability

Every business is established to make money but underlying costs and the competitive price has their due role to play in defining the profitability for a product.

Items are sold at a relatively lower price on Amazon, in-fact Amazon considers a product the best that is offered at a low price.

Hence, it is necessary to calculate the profit margins before picking a product for selling on Amazon. You can do all the calculations to understand whether or not you will be able to sell it below Amazon’s market price. You can also visit the website to get it done at

2. Costs

A product is right for selling on Amazon if it involves lesser costs. Lesser costs simply mean more profits. It will also give you room for spending on ads and doing other things like Amazon SEO.

But if you are already facing high costs you will find it simply difficult to get the due share out of sales. Routine costs will involve.

  • Packing
  • Inventory management
  • Duties
  • Shipping
  • Amazon’s fees

Amazon’s commissions, selling plan fees, and fulfillment costs will always be there. You can avoid a few by making necessary adjustments. You can know more about this process at

3. Demand And Competition

A product needs to be analyzed for the demand and competition before offering it on Amazon. There exists definite demand against specific categories and one can sell products in that niche.

But it is also vital to notice that many existing sellers are already offering products in that specific niche. The competition will always remain high in the high in-demand categories.

Hence, it is necessary to choose wisely. You can visit the website to know more about the process of analyzing the competition and demand for a product.

4. Search Amazon’s Product Database

It is also good to search the product database of this platform to understand what exactly is being sold over here. You can use filters to search specific categories of products as well.

Amazon will offer all specific details in this regard. You can also hand over the task to a professional agency to get more refined details in this regard. You can decide better once you have refined data at hand.

Top 10 Products That Sell Frequently On Amazon

You can also look into the following categories to understand what is frequently sold on Amazon.

  1. Home and kitchenware
    Example vegetable chopper, mixer grinder, juice maker, gas stove, kitchen knife,
    steel bowl, fan, refrigerator, etc.
  2. Sports and outdoor equipment
    Example sports accessories, yoga mat, stretching belts, hurdles for kids, sports helmet, skipping rope, sports armband, etc.
  3. Toys and games, including gadgets
    Example – Chessboard, Sudoku, Toygun, headphones, etc.
  4. Health and baby care products
    Example – blood pressure monitor, spirulina tablets, health capsules, body oil, acupressure, etc.
  5. Beauty and personal care items
    Example – soap, shampoo, face mask, ayurvedic serum, eyeliner, lipstick, face foundation, etc.
  6. Clothing and jewelry
    Example – t-shirts, jeans, gowns, sarees, rings, necklaces, wristlets, etc.
  7. Shoes and purses
    Example – casual shoes, sports shoes, slippers, wedding shoes, shoulder bags, leather bags, sling bags, etc.
  8. Garden and outdoor
    Example – flowerpot, fertilizer, garden light, gardening tools, chair, garden jhoola, etc.
  9. Cell phones. computers and tablets
    Example – mobiles, i-pods, earphones, laptops, tablets, desktops, monitors, mobile stand, stickers, back covers, etc.
  10. Home improvement
    Example – security safe locks, washbasin, wall tiles, wall stickers, floor matt, artificial grass, etc.

Conclusion – Growing your business online is easier than ever. Reach out to millions of customers through platforms like Amazon. What holds you back? Try the Amazon seller option today and explore an ocean of opportunities.

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Ariana Smith is a Marketing Manager at iDream Agency. She is passionate about Social Media and co-founder of Social Media Magazine.