11 Social Media Content Writing Tips to Boost Engagement in 2024

Social media is an ever-evolving landscape, and staying on top of the latest trends is crucial. Especially for marketers who are always trying to be on top of their engagement game.

As we head into 2024, it’s time to refresh your content strategy. If the Google Core update has taught us anything, it is that old methods will not work!

The internet is indeed a dynamic field where everything is changing in a blink of an eye. Therefore, learning about the new social media content strategies is crucial.

With these tips, you can create compelling, share-worthy posts across all platforms.

Embrace Short-Form Video

Short-form video content, popularised by TikTok and Instagram Reels, continues to dominate social media feeds. 

Brands that want to capture attention must create snappy, visually engaging videos that deliver their message in under 60 seconds. 

Focus on storytelling, use eye-catching visuals, and don’t forget to add captions for accessibility.

With the amount of entertainment options present in today’s technological world, having an attention span that lasts more than 10 seconds is a miracle.

The average human being has an attention span of 8 seconds. Thus, you will have to catch their attention within this time. A well-crafted short-form video will often do the trick.

Plus, moving pictures are easier to remember rather than textual information. So, psychologically speaking, short-form videos are the best form of content.

Leverage User-Generated Content

User-generated content (UGC) is a powerful way to build trust and engage your audience. 

Encourage your followers to share their experiences with your brand using a dedicated hashtag, and feature the best submissions on your own feed. 

This saves you time on content creation and fosters a sense of community around your brand.

Conduct regular surveys on your social media account. This will help you know what your audience wants from you and give you a personal upper hand over your competitors.

After all, you have to always keep the page interesting—a hub for quick entertainment so that your customers keep coming back.

As the marketing genius Daniel Ogulvy once said, “You cannot bore people into buying things, you have to interest them in buying it.”

Therefore, social media should be that weapon that helps you interest your audience.

Get Personal with Stories

Stories on Instagram & Facebook offer a unique opportunity to connect with your audience on a more personal level.

Share behind-the-scenes glimpses of your business, showcase your team, and give followers an inside look at what makes your brand tick. 

Stories are also great for time-sensitive content like flash sales or limited-time offers.

Experiment with AR Filters

Augmented reality (AR) filters are becoming increasingly popular on social media, allowing users to interact with your brand in a fun and immersive way. 

Consider creating a custom AR filter that aligns with your brand identity and encourages users to share their experiences. 

This can be a great way to boost brand awareness and drive engagement.

Focus on Value-Driven Content

In the age of information overload, it’s more important than ever to create content that provides genuine value to your audience. 

Whether it’s educational posts, industry insights, or practical tips related to your niche, make sure your content is informative, relevant, and actionable. 

This will help establish your brand as a trusted authority in your field.

Prioritize Accessibility

As social media becomes more inclusive, it’s crucial to ensure your content is accessible to all users. 

This means including alt text for images, providing captions for videos, and using inclusive language in your posts. 

By making your content more accessible, you’ll not only reach a wider audience but also demonstrate your commitment to diversity and inclusion.

Engage with Your Audience

Social media is a two-way conversation, so make sure you’re actively engaging with your followers. 

Respond to comments and messages promptly, ask for feedback, and encourage discussion around your posts. 

This will help build a loyal community around your brand and foster long-term relationships with your audience.

Collaborate with Influencers

Influencer marketing continues to be a powerful tool for brands looking to reach new audiences. 

Partner with influencers who align with your brand values and have a genuine connection with their followers. 

Focus on micro-influencers with high engagement rates rather than just looking at follower counts.

Optimize for Each Platform

Each social media platform has its own unique features, audience demographics, and best practices. 

To maximize engagement, it’s important to tailor your content for each platform rather than using a one-size-fits-all approach. 

For example, while longer captions work well on Instagram, shorter text posts are better suited for Twitter.

This is not to say that you should overwhelm yourself and your audience. However, you should pick and choose the best SMM platforms, keeping your target audience in mind.

If Twitter, Facebook, and Linkedin are your golden trifecta, you should focus on optimizing it with perfection.

Incorporate Social Listening

Social listening involves monitoring social media channels for mentions of your brand, competitors, and industry keywords. 

By keeping an ear to the ground, you can identify trending topics and gauge sentiment around your brand. Additionally, I also spot opportunities to join relevant conversations. 

Use social listening insights to inform your content strategy and stay ahead of the curve.

Stay Up-to-Date with the Latest Features

Social media platforms are constantly rolling out new features and updates, so it’s important to stay on top of the latest changes. 

For example, Instagram recently introduced Guides, which allow brands to curate content around specific themes or topics. 

By being an early adopter of new features, you can gain a competitive edge and find creative ways to engage your audience.

One example of a brand that has successfully leveraged social media to boost engagement is Inogen, a leading manufacturer of portable oxygen concentrators. 

By sharing informative content about their products, like the Inogen one G5 information, they have built a strong community of followers who rely on them for trusted advice and support.

Start Your Engagement With These Social Media Content Writing Tips!

As social media continues to evolve, it’s essential for brands to adapt their content strategies to stay relevant and engaging. 

By embracing short-form video, leveraging user-generated content, prioritizing accessibility, and staying up-to-date with the latest features, you can create compelling content. 

Additionally, this will resonate with your audience and drive meaningful engagement.

Remember, social media is all about building relationships and fostering a sense of community around your brand. 

You can establish your brand as a trusted authority by consistently delivering value-driven content and actively engaging with your followers. Plus, you become better in the eyes of your customers, bypassing your competitors.

Yes, you can build your niche and build a loyal following that will support you for years to come.

Read Also:

• Content Writing Tips For Social Media Marketers

• Is It Good To Moderate Content On Social Media? 5 Tips To Get It Right

• 10 Easy Ways to Improve Your Social Media Content for Higher Engagement