What Asset Is Used To Build A Remarketing List?

08.04.2023

Question: What asset is used to build a remarketing list?

Custom Metric
Custom Report
Custom Dimension
Custom Segment

Answer: The Answer is Custom segments.

Whether you have a business or you are just doing online marketing for a brand, the need for remarketing should be clear to you. Building a remarketing list is a crucial but difficult task. Sometimes you might be wondering about what type of asset can help you build a proper remarketing list.

So, if you are thinking of making a remarketing list and wondering what type of asset is necessary for creating a remarketing list, this article should be able to help you.

Here is a clear answer to your question.

What Asset Is Used To Build A Remarketing List?

As you have already found out, the custom segments are necessary for creating a remarketing list. But why? The answer is – the asset called custom segment is helpful to reach out to your target audience and potential customers easier.

When creating a remarketing list, you have to send a data source (at least one) to the audience Sources page. In this list, there are custom segments with different characteristics. For example, there are customers who did not finish their purchase on your website after putting products in the cart. You can add them. Similarly, there are other segments that contain another different characteristic; and you can use them to create different messaging for your audience.

Now, you should be able to understand why a custom segment is a necessary asset for creating a remarketing list. But, if you want more clarity about remarketing and how and how to create a remarketing list using Google AdWords, then you need to read the article below.

What Is Remarketing?

Remarketing is a way of catering your marketing ads and initiatives to audiences and potential customers who have visited your website but left without buying anything. It is a method of reaching out to potential customers and reshowing your ads to make them initiate a purchase.

A clear explanation of this would be – let’s say that 100 people clicked on your advertisement and came to your website. This means that these people were interested in your business enough to care to visit your platform. But, when it comes to actually buying your products, the percentage trims down to 2 to 4 percent.

You may not have a great feeling about 100 audiences visiting your platform and only 2 to 4 of them buying anything for real. That is where the remarketing strategy comes in. Remarketing will help you reach out to people who are intrigued by your advertisement and are interested in checking out products on your business platform.

Remarketing is a way of asking for a second chance for your website visitors. With remarketing, you have the chance to increase the number of sales on your platform.

How To Make Remarketing List On Google Ads?

If you are wondering how to create a remarketing list on Google Ads, then here are the steps you need to use –

Go to the Tools & Sections option on your Google Ads account and click on the Shared Library button. A list will appear with the Audience Manager option, which you need to select.
There will be a Plus icon on the new page that you can use to add a list of website visitors. You need to give a name to this group on your latest remarketing list.
There is a section called List Members where you can select the type of audience you want to add.
Now, you have to go to the Visited Page section and choose a more accurate division based on certain factors.
Now you have to choose a list size. Now you need to tap on the Create Audience section.

Once you follow through with the steps mentioned here, your remarketing list will be ready and added to the Google Ads account. But you cannot use the other assets mentioned in this article to create a remarketing list. Options such as custom dimension, custom report, and custom metrics don’t work when it comes to creating a remarketing list.

Also, similar to the benefits of increasing sales on your website, there are also certain cons of using remarketing on Google AdWords.

Disadvantages Of Google Analytics Remarketing

Here are different disadvantages you might have when trying to use Google Analytics remarketing.

Yes, there are different benefits of creating remarketing using Google ads. You will also have different benefits, like statistics related to your ad groups from tools like Google Analytics. You can also use Google Display to find and reach the target audience you are trying to remarket to. But there are downsides such as –

Google Analytics does not facilitate customers to reorder the products they have ordered before already.
There is no possibility that the audience will convert to paying customers after seeing your remarketing ads again.

Conclusion

So, I hope that you have found the answer to your question -What asset is used to build a remarketing list? I have also discussed a little about Google Analytics Remarketing and provided you a guide to create a remarketing list using simple steps. I hope that this article was helpful.

However, if you have more questions that you need answered, reach out to the comment section and leave them there. We will check them out and prepare a solution fit for your needs. Thank you for going through this article patiently.

Shahnawaz

Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.