Active Campaign Cost

Active Campaign Cost: Finding The Right Plan For Your Business 2023



With the rise in the level of automation in every aspect of business, it has become essential for businesses to upgrade every level of their processes. One of the most important changes that happened within the last few months is the popularity of marketing automation. ActiveCampaign is one of the best marketing automation platforms. This article will mainly be about Active Campaign cost, review, and the types of plans available.

The first part of the article consists of a general overview of the ActiveCampaign platform. Furthermore, you will also learn the cost of services that ActiveCampaign provides you. Then we will discuss whether ActiveCampaign is the right option for your business now. Finally, you will learn about the major pros and cons of availing of the services of ActiveCampaign. Hence, to learn more about the platform, read on through to the end of the article.

ActiveCampaign – A General Overview

ActiveCampaign – A General Overview
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If you are looking for email marketing automation, then ActiveCampaign is one of the best options that you will have in 2023. It does not matter whether you are new in marketing or you are an advanced marketer, ActiveCampaign helps you fully anyways.

Basically, ActiveCampaign is software that allows you to automate your email marketing processes but also comes with a sales CRM. Not only can you send email newsletters to your target audience, but there are also options for you to create automated marketing campaigns. You can also integrate a Cloud ERP solution with it to get the best results.

The ActiveCampaign CRM also lets you automate sales. You can perform this with the help of the ‘Deals’ option in the CRM, where you will be able to remove most of the manual work. The landing page builder of ActiveCampaign lets you acquire more leads into purchasing customers. To create a better experience for your visitors, you can add chat to your site, which you will be able to access from your CRM.

According to, “This Chicago-based automation tool is helping their 180,000 customers send fewer emails while, at the same time, achieving better results. ActiveCampaign reported that their customers saved 38.4 million hours between July 2020 and July 2021 using its automated workflows. That certainly implies good value for money.”

The ActiveCampaign platform comes with a lot of features that are needed for sales and advanced marketing. Furthermore, there are many integration options, in addition to friendly support from the brand. The tool is really a powerful email marketing tool. Hence, if you are willing to implement it in your business’s processes, check out the following sections of this article.

On a side note, if you are looking for good push notification tools, click on the given link.

Active Campaign Cost And Plans

Active Campaign Cost And Plans
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Before you find out how much does ActiveCampaign cost and ActiveCampaign pricing, you will need to understand their key feature. Marketing automation is one of the key features of this brand

Marketing (Email And Marketing Automation)

Plus$49 per month (paid yearly) for three users
Professional$149 per month (paid yearly) for five users
EnterpriseCustomized plan and price for ten users

Sales (CRM And Sales Engagement)

Plus$13 per month (paid yearly)
Professional$49 per month (paid yearly)
EnterpriseCustomized plan and price

Bundles (Marketing Automation + Sales CRM)

Plus$93 per month (paid yearly)
Professional$386 per month (paid yearly)
EnterpriseCustomized plan and price

Transactional Email (API + SMTP For Site And App)

10,000 emails$15 per month + $1.80 per 1000 extra
50,000 emails$55 per month + $1.30 per 1000 extra
125,000 emails$115 per month + $1.10 per 1000 extra
300,000 emails$245 per month + $1.00 per 1000 extra
700,000 emails$455 per month + $0.80 per 1000 extra
1,500,000 emails$775 per month + $0.60 per 1000 extra
3,000,000 emails$995 per month + $0.40 per 1000 extra
5,000,000 emails$1295 per month + $0.30 per 1000 extra

Is ActiveCampaign The Right Option For You?

Is ActiveCampaign The Right Option For You?
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According to the official website of, “Now, you can harness the power of automation technology to do this work for you. With the hours your team will save with their workflows by having emails and social media do your personalized marketing, they can invest their time in other aspects of your business.”

This is exactly what the software lets you do. If you are serious about marketing automation, then ActiveCampaign is one of the best software options available for you. Furthermore, you are also getting an integrated sales and marketing platform with the software, which can be of added benefit to you. However, the price can be a bit discouraging for some.

Essential Pros And Cons Of ActiveCampaign

Essential Pros And Cons Of ActiveCampaign

The following are the major pros and cons that are essential for you to know if you are looking to purchase one of the Active Campaign cost:

Pros Of ActiveCampaign

The following are the major pros of ActiveCampaign:

  • Not only one of the most powerful automation tools but also very easy to use.
  • You have the ability to combine every channel that is used within automation.
  • The reporting features are detailed and quite thorough.
  • Amazing capability when it comes to deliverability.
  • You can migrate your account for free if you are switching from another email marketing software.

Cons Of ActiveCampaign

The following are the major cons associated with ActiveCampaign:

  • There are no free Active Campaign plans.
  • The learning curve is steep, and you need a bit more time and usual to understand the software better.
  • There is no free plan available to try out. However, there is a free trial available.
  • There are charges for client previews.

Summing Up

Hope this article was helpful for you to get a better idea of the ActiveCampaign software platform, as well as Active Campaign cost and plans. If you are looking to subscribe to the software and implement it in your business, then we highly recommend you. Although the services are a bit more expensive than the average, you can enhance your productivity a lot with this software. Do you know of any other alternative software which does the same job? Share your reviews with us in the comments section below.

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A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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