How to Write Digital Marketing Content That Converts
Subhasree Nag, 16 hours ago
For small businesses, the use of social media for their sale and advertisement is very important. But for some businesses, it can be difficult for them to keep track of all the social media uploads and updates. So to help manage all the social media accounts, they often need some extra help.
If you don’t want to hire a social media manager, then the best second option for you is to subscribe to a social media management platform such as Hootesuite or Agorapulse.
But the question is, which platform would you choose? Which platform suits your social media needs the best? Today we are going to compare Agorapulse vs Hootsuite to help you make a better decision.
Agorapulse is one of the top social media management tools in the market right now. It helps you solve all your needs, such as replying to social media messages and publishing and scheduling all your uploads.
Agorapulse also has the ability to identify all the main influencers on the respective platforms and is able to scan over all your social media platforms and create detailed insight reports.
Agorapulse is able to integrate most social media platforms such as Instagram, Facebook, YouTube, Twitter, and also LinkedIn.
Hootsuite is one of the leading social media management platforms that is used mostly by brands to integrate all their social media platforms into a single platform.
From small businesses or brands to big corporations across finance, tech, healthcare, and government are the clients of Hootsuite.
Hootsuite tracks your progress and provides a detailed report of your performance. It publishes and schedules your posts as well as interacts with your audience.
The key benefits of Agorapulse are as follows.
The key benefits of Hootsuite are as follows.
Agorapulse | Hootsuite |
Utilize @mentions. | Utilize @mentions. |
Dashboard is interactive with activities. | Availability of AB testing. |
Provides notifications and alerts. | API is present. |
Automatic publishing. | Provide behavior tracking. |
Provides campaign analytics. | Automatic scheduling. |
Has collaborating tools. | Able to track brands. |
The customers are segmented. | Provides customized branding. |
Pricing of a platform is very important when you are planning on subscribing to a service-providing platform.
The Pricing of Agorapulse is.
Starting price is $99.00/ month.
The pricing of Hootsuite is.
Starting price is $49.00/ month.
The overall rating is – 4.6/5⭐
Customer support- 4.7/5⭐
Ease of using- 4.6/5⭐
Features- 4.3/5⭐
Value of Money- 4.4/5⭐
The overall rating is – 4.4/5⭐
Customer support- 4.2/5⭐
Ease of using- 4.3/5⭐
Features- 4.2/5⭐
Value of Money- 4.2/5⭐
After looking at all the elements of both social media management platforms. The main difference between both is their features and price points. Hootsuite offers a lot of features unique to most management platforms, and all of these offers that too at a lower price point.
While on the other hand, Agorapulse has a lesser number of features than that Hootsuite, and the price is also high, but the customer reviews are slightly higher than that of Hootsuite.
So it is now your decision to decide which one to choose, the one with more features with less price or the one with good customer reviews. The social media management platform you choose should fulfill your requirements and your business or brand.
But in my personal opinion, Hootsuite is a better social media management platform that works great for all types of clients and most social media platforms.
Now that you know which social media management platform you should consider using. But before that, here are a few other queries others have that may help you.
If all three social media management platforms are compared, then it has been seen both Hootsuite and Agorapulse have maintained audience interest, whereas Sprout Social has lost the same level of interest.
Hootsuite is definitely a better option than Sprout Social. So if you should choose Hootsuite over Sprout Social any day.
Among Agoraoulse vs Hootsuite, Agorapulse is a better option when you are considering its functionality and its CRM capabilities.
So there you go, all the information regarding the difference between Agorapulse vs Hootsuite has been laid in front of you. Now it is your choice about which social media management platform you would like to use for your business or brand.
If you find this article helpful. Comment down below to let me know which platform you will be choosing.
Read Also:
Nabamita Sinha loves to write about lifestyle and pop-culture. In her free time, she loves to watch movies and TV series and experiment with food. Her favorite niche topics are fashion, lifestyle, travel, and gossip content. Her style of writing is creative and quirky.