Every Industry is Different- Here are the best OKR examples for Marketing



OKRs are great at aligning company goals with strategic growth and implementing effective management frameworks. OKR is an acronym that stands for Objective and Key Results. With OKRs, it is possible to have specific goals for employees to work towards. This improves the productivity and transparency levels for different projects.  A team leader can easily track team members’ progress to make sure that everything is according to the objective.

This marketing strategy is especially good, as it does not consume as much time as traditional marketing and planning strategies. It integrates well with the many digital solutions that are available today with its lightweight nature. The OKR system is based on asking two integral questions: where do I want to go? How do I get myself there?

Marketing OKRs have several benefits such as:

  • There are organic outcomes to set goals due to the extended goal. You can easily tie up your annual company goals with your OKRs to better track the progress.
  • It is easy to implement marketing OKRs and start seeing the benefits immediately. These marketing OKRs are also time-saving because of their forward and simple approach to goal setting.
  • Marketing OKRs create a system of accountability within the organization. Different teams can be assigned different OKRs according to their department which further promotes inclusivity and collaboration.

To start using marketing OKRs, you need to align them with your company goals and objectives so that the outcome you strategize for is a true indicator of better performance and growth in your company. The goals should then be communicated clearly with company members with regular updates to keep everyone motivated.

Examples of best marketing OKRs:

  • Objective: achieve marketing record by the end of the quarter:

Key results:

Increase website traffic from 5000 to 10000 visitors

Increase the sign-ups to newsletters from 6000 to 9000

Increase the marketing qualified leads from 80 to 150

  • Objective: increase market share in the new market.

Key results:

increase foreign visitors from 600 to 1500

Increase foreign leads from 10 to 30 per month.

Improve marketing materials

  • Objective: increase influencer marketing

Key results

Have product reviews from 7 industry experts

Run 3 webinars and 2 physical meetings with leaders in the industry

Increase traffic from influencer referrals from 1500 to 3000 per month.

  • Objective: create a YouTube channel

Key results:

Get 77, 000 subscribers in the third quarter

Have at least 15-minute video view durations every day

Get to 100,000 watch hours on the channel.

Key results:

Increase the members of the brand community from 6000 to 10,000

Reduce response time rates from an hour to ten minutes

Improve customer satisfaction from 40%-69%

  • Objective: improve content production and distribution strategy

Key results:

Increase blog subscribers to newsletters from 500 to 900 by the end of quarter four

Create fifteen new blog posts.

Increase the referral rate from 600 to 800:


A good marketing strategy is at the heart of any business’s success. With marketing OKRs, different and diverse marketing techniques can be achieved easily. All you need is a better system and alignment with your goals- then, sales will start flying through your company.

Read Also:

author image

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.

Leave a Reply

Your email address will not be published. Required fields are marked *