It’s quite common to hear the term SEO. Maybe you’ve heard it a million times. Are you aware of the fact that adding videos to your website content can bring more traffic to your site and drastically improve the SEO efforts you are putting in.
It’s very true that videos are becoming the most important shapes of content marketing.
Its presence is so powerful that it can create or destroy your optimisation efforts easily.
Before we talk about how video can be used to upgrade your content, in this article:
What Can You Do To Help Your Videos Appear In Search Results?
- Make the content really interesting
- Give detailed descriptions of its content
- Clearly brand your videos
- Include calls to action within the videos
Let’s recall what SEO is all about.
SEO (Search Engine Optimization)
SEO is used to grow the clarity on search engine results pages.The more your website will rank the more people will come to your page when searching a pertinent query.
People show interest in your website, therefore click through it, then read your content and finally have an idea about your brand. Practises change often, but remember optimising your site structure and content as well can start more conversions than any other digital marketing effort.
SEO is the best way for businesses according to their selected audiences. In a noisy world where everybody has demanded and needs validation, SEO helps people with the potential to boost their businesses.
Using search engines means people are going for targeted searches. They are continuously looking for what you have to offer, so you need to learn digital marketing strategy.
This will make your site that interesting, so that users at once click through your website, and stay stuck for a while.
If you already are known to this, then you may already have taken decisions to boost your SEO. Good for you.
Now, what you may have not noticed is that video can help your SEO ranking, as well adding some significant ways to it.
Keeping the topic in mind What Can You Do To Help Your Videos Appear In Search Results, let’s roll.
SEO And Video
The basic thing done by SEO is to keep track of your internal content strategy that the search engine’s algorithm is prioritizing. Sometimes we don’t get the full view from Google, therefore we need video as it is a powerful tool for SEO.
Now I know that many of you are thinking how does SEO help in video ranking?. Here is what you should know about the connection.
We all know that Google shows us a video thumbnail just next to the search result, users are more likely to press that listing. The presence of the thumbnail makes the content more reliable and is called ‘rich snippets’ which is higher than the standard one.
We have also heard the rumour that Google has prioritized search results with videos. It has given content with video more priority than the one without it. Google absolutely denies that they do this, but marketers have confirmed that their SEO results suggest it to be true.
So, SEO both, directly and indirectly, benefits video.
Videos have the capability to alone influence the rank, it also influences other factors.
93% of online experiences start with a search engine, so it’s quite natural if you want to do everything that will bring your content to the first page. Google highly prioritizes websites that are with videos.
Make High-Quality Video To Boost Your SEO
The SEO strategy that you need to learn takes time in making high-quality content that has a particular goal. The video alone cannot bring traffic to your website, you also need good content with it.
The process is quite simple to remember, videos boost the rankings, which brings more people to the site, therefore they click on your site.
Remember if you can’t provide good content then people won’t stay on your page for the lack of quality content.
Search engines would never host a low-quality video with no content in it as they don’t want to land people on useless pages. As people leave your pages, not finding what they are looking for will increase your bounce rate automatically.
So what are you getting? Nothing, you are losing the ranking therefore to Google your site lacks authority.
You don’t have to think about all the negative sides if you only put some time and create some creative ideas in your production strategy.
Here are some tips from experts that tell you What Can You Do To Help Your Videos Appear In Search Results.
1. Fill Your Websites With Videos
Only making videos isn’t enough, you have to publish them on your site. Keep in mind the placement you are choosing to put the video in. For example, you can fit a brand video on your ‘about us’ homepage or website page.
Bonus tip from the experts: when you are distributing your video content for SEO purposes you can definitely repurpose the exact same content to supplement the rest of your marketing strategy.
2. Show Some Video Context
Embed your videos where it makes sense and also has relevant written and visual content.
Google needs to understand the worth of your page, and how it fits the content on-page.
That is how your results will get better.
This is how you get to the last step of What Can You Do To Help Your Videos Appear In Search Results?
3. Mention The Technical Details
After you are done uploading your video to sites like Youtube and Vimeo don’t forget to mention the right facts on the backend. If don’t then the crawlers of search engines won’t be able to prioritize and categorize your video.
You have to give them the necessary details to do so that audiences who are searching for particular content can get their hands on and read the quality video content you provided and read them without losing interest.
There you have it, an article on What Can You Do To Help Your Videos Appear In Search Results. In this article, we have covered the basic and main steps and recalled a bit about SEO.
These are the steps you need to follow if you are thinking about making videos that will appear in your search results?
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